presented by Mark S. Luckie @marksluckie

#bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013

THE BUSINESS OF “ME” !

 

WHO IS MARK LUCKIE?!

TRAITS OF AN ENTREPRENEUR!

Visionary!Communicator!

Confident!Plans ahead!Passionate!

 

KIRATIANA FREELON!

DAVID COHN!

 

CHARLI PENN-WATKINS!

WHAT IS YOUR IDEA?!

IS THIS A BUSINESS?!

•  Is the idea profitable?!•  Is the business sustainable?!•  Does your idea require a team?!•  What are the risks?!!

KNOW THYSELF!

•  Who is your customer?!

!•  Who are your

competitors?!!•  What makes you

unique?!!

BRANDING YOURSELF!

Product demo!Company Profile!

Website!

Social Media!!

www.apple.com/iphone"

BRANDING YOURSELF: Product demo!

www.skift.com

BRANDING YOURSELF: Website!

BRANDING YOURSELF: Social Media!

www.manwifeanddog.com"

BRANDING YOURSELF: Logo!

BRANDING YOURSELF: COLORS!

www.manwifeanddog.com"

WHAT TECH WILL YOU NEED?!

•  Developer!•  Designer!•  Publisher!

•  Engineer!!

THE BUSINESS OF “ME” !

Questions? @marksluckie

#bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013

LET’S HEAR YOUR PITCH!

•  Practice your 60-second pitch!

•  Get feedback!

THE BUSINESS OF “ME” !

BREAK TIME!

MASTERING THE PITCH!

•  Practice your “elevator pitch”!•  Know your customers!•  Understand the market!•  Determine your revenue!•  Know the person you’re meeting!

THE PERFECT PITCH!

•  Concise and interesting!•  Have a personal anecdote!•  Be enthusiastic!•  Communicate your goals!•  Know exactly what you need!

•  Leave with action plan!!

LET’S PITCH!!

SMILE & A HANDSHAKE!

“Talk to you again soon.”"

ANALYTICS & SPREADSHEETS!

•  Essential to running a business!

•  Track revenue!

•  Back up pitch with data!

•  Show growth and potential!

ANALYTICS!

analytics.google.com"

ANALYTICS: What to look for!

•  Page views!•  Unique visitors!•  Referrals!•  Time on site!•  Bounce rate! Photo  by  flickr  user  Brad  Turville  

ANALYTICS: Other metrics!

•  Social media followers!

•  @Mentions!

•  Retweet/shares!

•  Press mentions!

www.alexa.com"

ANALYTICS: Tools!

THE BUSINESS OF “ME” !

Questions? @marksluckie

#bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013

THE BUSINESS OF “ME” !

BREAK TIME!

FINANCING YOUR BUSINESS!

Advertising!Sell a product!

Crowdsourced funding!

Grants!

ADVERTISING: BuySellAds!

www.buysellads.com

SELL A PRODUCT: Zazzle!

www.zazzle.com

CROWDSOURCING: Kickstarter!

www.kickstarter.com

GRANTS!

FINANCING YOUR BUSINESS!

Advertising!Sell a product!

Crowdsourced funding!

Grants!

CONNECT ONLINE!

•  Email!•  Twitter!•  Hashtag chats!

•  Video chats!

CONNECT OFFLINE!

•  Meetups!•  Tweetups!•  Conferences!•  Happy hours!•  Social gatherings!

BUILD AN ONLINE COMMUNITY!

•  Start with people you know!•  Create community interactions!

•  Contribute to other sites!•  Maintain visibility!

•  Keep them coming back!

•  Be consistent!

KEEP GOOD RECORDS!

•  Receipts!•  Tax records!•  Wages!

•  Licenses!!

KEEP YOUR BALANCE!

•  Current Job vs. New job!•  Be inspired!

5 THINGS TO DO NOW!

•  Write out your idea!•  Identify your audience and how you

will reach them!•  Identify potential networking contacts!•  Determine potential financial resources!

•  Create a rollout plan!

THE BUSINESS OF “ME” !

Questions? @marksluckie

#bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013

presented by Mark S. Luckie @marksluckie

#bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013

THE BUSINESS OF “ME” !