Post on 31-Oct-2014
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THE CHANGING RULES OF VISUAL BRANDING
IN SHORT
What has been innovative
What is innovative now
What can be innovative
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WHAT HAS BEEN INNOVATIVE
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Being a designer used to mean you drove a
Benz and you could get good drugs.
Being a designer used to mean you drove a
Benz and you could get good drugs.
Now it means you own a
computer.
Now it means you own a
computer.What the fuck?!What the fuck?!
The Vice A to Z of design, 2005http://www.viceland.com/int/v11n11/htdocs/the_vice.php
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In the past, corporate identity was about control and
consistency. With too much control, what happens is that
people forget about the content.
In the past, corporate identity was about control and
consistency. With too much control, what happens is that
people forget about the content.
Karl Heiselman, chief executive of Wolff Olins
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WHAT IS INNOVATIVE NOW
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A stable image becomes invisible. Unless an image is evolving and
refreshing it becomes static, which is death to an image.
A stable image becomes invisible. Unless an image is evolving and
refreshing it becomes static, which is death to an image.
Bruce Mau, founder of Bruce Mau Design
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Work by AllofUs, London UK
Work by AllofUs, London UK
WHAT CAN BE INNOVATIVE
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Bruce Mau, founder of Bruce Mau Design
Statement No 17 of the Incomplete Manifesto for Growth:Intentionally left blank. Allow space for the ideas you haven’t had yet, and for the ideas of others.
We Feel Fine is an exploration of human emotion on a global scale.
Since August 2005, We Feel Fine has been harvesting human feelings from a large number of weblogs. Every few minutes, the system searches the
world's newly posted blog entries for occurrences of the phrases "I feel" and "I am feeling". When it finds such a phrase, it records the full sentence, up to the period, and
identifies the "feeling" expressed in that sentence (e.g. sad, happy,
depressed, etc.).
We Feel Fine is an exploration of human emotion on a global scale.
Since August 2005, We Feel Fine has been harvesting human feelings from a large number of weblogs. Every few minutes, the system searches the
world's newly posted blog entries for occurrences of the phrases "I feel" and "I am feeling". When it finds such a phrase, it records the full sentence, up to the period, and
identifies the "feeling" expressed in that sentence (e.g. sad, happy,
depressed, etc.).