THE COLLEGE GRAD MINDSET

GET TO WORK

We asked the Class of 2018 about their plans after graduation – what they will do, where they will live and whatthey will buy. What they told us and their revealing insights

could have a big impact on your marketing programs.

Brick & Mortar Matters as students prepare for thenext stage in their lives

of students plan to work afull-time job right after graduation.

48% will shop for

ProfessionalApparel in-store

44% will shop for

Beauty Products &Cosmetics in-store

59%REWARD THYSELF

START SHOPPING

of students plan to reward themselveswith a special gift upon graduation 53%

HOMEWARD BOUNDof upcoming grads plan

to live with their parents after graduation

32%

TOP RESPONSES: Target, Ulta, Sephora,Walmart & CVSTOP RESPONSES: Express, H&M, Banana

Republic, Macy’s & Loft

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back to campus for homecoming andathletic events after graduation

Recent grads plan on staying close to their alma mater

of students expect to travel57%

55%Car

14%Trip/Vacation

30%House/Apartment

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