THE DESIGNERS ROLE

Different roles

Improve lives

IT’S ABOUT IMPROVING PEOPLE’S LIVES

IT’S ABOUT INTENT

INTENT

1) DEFINE THE INTENT

The road to hell

THE ROAD TO HELL IS PAVED WITH GOOD INTENTIONS

Toothbrush storyA STORY…A STORY…

Toothbrush story 2A STORY…

INTENT: KITCHEN EFFICIENCY

RESULT: MORE WORK TO DO

MORE WORK FOR MOTHER

HalogenatedCompoundsChlorodifluoromethanechlorotrifluoromethanedichlorodifluoromethanechloromethanechloroethanetrichlorofluoromethanedichloroethyleneFreon 113methylene chloridechloroformtrichloroethanecarbon tetrachloridetrichloroethylenechloropentanedibromochloromethanetetrachloroethylenedichloropropenechlorobenzenechlorohexaneiodopentane3-methyl-1-iodobutanechloroethylbenzenedibromodichloromethanedichlorobenzenechlorodecanetrichlorobenzene

Aldehydesacetaldehydemethyl propanaln-butanalmethyl butanalcrotonaldehyden-pentanaln-hexanalfuraldehyden-heptanalbenzaldehyden-octanalphenyl acetaldehyden-nonanalmethyl furaldehyden-decanaln-undecanaln-dodecanal

Ketonesacetonemethyl ethyl ketonemethyl propyl ketonemethyl vinyl ketoneethyl vinyl ketone2-pentanonemethyl pentanonemethyl hydrofuranone2-methyl-3-hexanone4-heptanone3-heptanone2-heptanonemethyl heptanonefuryl methyl ketoneoctanoneacetophenone2-nonanone2-decanonealkylated lactonephthalide

OtherOxygenatedIsomersC4H6OC4H8OC5H10OC6H8OC6H10OC4H6O2C6H12OC7H12OC7H10OC7H14OC6H6O2C8H14O2

Alcoholsmethanolisopropanol2-methyl-2-propanoln-propanol1-butanol1-pentanolà-furfuryl alcohol2-ethyl-1-hexanol phenol2,2,4-trimethylpenta-1,3-diolà-terpineol

Acidsacetic aciddecanoic acid

SulfurCompoundssulfur dioxidecarbon disulfidedimethyl disulfidecarbonyl sulfide

NitrogenCompoundsnitromethaneC5H6N2C5H8N2C4H4N2Omethyl acetamidebenzonitrilemethyl cinnoline

Estersvinyl propionateethyl acetateethyl-n-caproateisoamyl formatemethyl decanoateethyl decanoate

Estersdimethyl etherdihydropyran

Epoxides1,8-cineole Furans

furantetrahydrofuranmethyl furanmethyl tetrahydrofuranethylfurandimethylfuran2-vinylfuranfuraldehyde2-n-butylfuran2-pentylfuranmethylfuraldehydefuryl methyl ketoneà-furfuryl alcoholbenzofuran

AlkanesC3H8C4H10C5H12C6H14C7H16C8H18C9H20C10H22C11H24C12H26C13H28C14H30C15H32

AlkenesC3H6C4H8C5H10C6H12C7H14C8H16C9H18C10H20C11H22C12H24C13H26isoprene

AlkynesC5H8C6H10C7H12C8H14C9H16C10H18C12H22

Aromaticbenzenetolueneethylbenzenexylenephenyl acetylenestyrenebenzaldehydeC3-alkylbenzene isomersC4-alkylbenzene isomersmethyl styrenedimethyl styreneC5-alkylbenzene isomersnaphthaleneC6-alkylbenzene isomers

Cycliccyclopentanemethyl cyclopentanecyclohexaneethyl methyl cyclohexaneC10h14 isomersC10h16 isomers (other)limonenemethyldecalinà-pinenecamphenecamphor

C8H16OC7H8O2C7H10O2C9H18OC8H6O2C10H12O2C10H14OC10H16OC10H18OC10H20OC10H22OC9H8O2C11H20OC10H10O2

Mothers milk

THE BEST THING DESIGNERS CAN DO FORTHE WORLD IS TO STOP DESIGNING

- Victor Papanek

…OR RATHER HOW WE DO IT?

IS IT WHAT WE DO…

DESIGN PROGRAM

INSPIRATION

Observe

IDEATION

Tell Stories

Synthesize

Brainstorm

IMPLEMENTATION

Experiment

Execute

Spread

INTENTDo Less Bad

FOR A SMALL GROUP OF PEOPLE,

WE HAVE AN AMAZING AMOUT OF LEVERAGE

PLA

TREX plastic wood

DESIGN PROGRAM

INSPIRATION

Observe

IDEATION

Tell Stories

Synthesize

Brainstorm

IMPLEMENTATION

Experiment

Execute

Spread

INTENT

Do More GoodINTENT

Do Less Bad

INTENT IS NOT ENOUGH

WE NEED PROCESS

PROCESS

1) DEFINE THE INTENT2) BRING PROCESS

DESIGN THINKING

HUMANFACTORS

BUSINESSFACTORS

TECHNICALFACTORS

HEMP CLOTHING

HEMP CLOTHINGHEMP CLOTHING

ELECTRIC CAR

ELECTRIC VEHICLE

ELECTRIC CAR

ELECTRIC VEHICLE

ELECTRIC CAR

ELECTRIC VEHICLE

ELECTRIC CAR

ELECTRIC VEHICLE

ELECTRIC CAR

ELECTRIC VEHICLE

ANCHORS

1) DEFINE THE INTENT2) BRING PROCESS3) BALANCE ANCHORS

PROJECT ANCHORS

TIME

COST QUALITY

SWIFFER CARPET FLICK

inspiration | procter and gamble

LCA - Life Cycle Analysis

VECTA PERMISO CHAIR

SAMSUNG MONITOR

BE THE T

1) DEFINE THE INTENT2) BRING PROCESS3) BALANCE ANCHORS4) BE THE ‘T’

dean

DESIGN PROGRAM

INSPIRATION

Observe

IDEATION

Tell Stories

Synthesize

Brainstorm

IMPLEMENTATION

Experiment

Execute

Spread

WHICH IS BETTER?