The Future of Connectivity – Connectivity Everywhere

Post on 27-Jun-2015

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The growth in connectivity and the Internet of Things is forecast to be huge, with 50 billion connected devices by 2020. So what are the opportunities and challenges? Exploring how connectivity is influencing ourselves, our homes, our modes of transport and our health, Charlotte Mulley, Head of Planning at Seven, explores the role of content in harnessing these new developments. Part of the second session of Future Think - a series of events from Seven looking at the trends and their implications for content.

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Connectivity everywhere

50 billion connected devices by 2020

Source: Cisco, The Internet of Things

Moving from connected devices to a networked society

Source: Ericsson, More than 50 Billion Connected Devices

Improved access to information and services

Reduced cost and improved efficiency

The pay off

Increased choice and improved lifestyle for individuals

Increased opportunities for business

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Four areas of impact

1. Connected You

Google Glass

Apple Watch

2. Connected Home

Neurio

Alfred

3. Connected Travel

WeCycle

Google Driverless Car

4. Connected Health

Peek Vision

Enable Talk

3 challenges to tackle

Loss of privacy

Loss of control

Social etiquette

Opportunities for content

1. Understand which devices your audience are starting to use and why

2. Think about how content further add value to the user experience and make it richer without being annoying

3. Be respectful of customer data and put them in control4. Watch this space

Thank you.

Like what you see? Tweet us @SevenEC1 or email Robin.Bonn@seven.co.uk