The Future of Recruiting is Mobile?!

23 November 2011 Jacco Valkenburg

What do people do

when you advertise jobs via Social Media?

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Mobile must support social

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•  44-55% of all traffic on Facebook and Twitter is mobile •  +400% growth in mobile page views on LinkedIn.com y/y So what happens if you start broadcasting your jobs on social media…

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Social news via iPad Flipboard

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iPad Flipboard

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 By 2013, more people will use their mobile phones than PCs to get online

 40% of new phones are internet-enabled  Mobile searches have grown 4x since 2010  More than 350 million active users currently access

Facebook through their mobile devices  60,000 applications are made each month on Jobsite

for jobs via mobile  Tiffany’s grew jewelry sales by 125% after optimizing

the mobile website Sources: Gartner, Google Internal Data, Cisco, Jobsite.co.uk, Facebook

Mobile matters

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 10-20% of internet traffic on your website comes from mobile phones

Your candidates are already mobile

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iPhone Recruitment Apps examples

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 Top 4 = reading news, browsing, searching & e-mail  Anytime, anywhere…

 57% of global mobile web users had a problem accessing a website in the past year

 More than 80% of mobile web users would access websites more often from their phone if the experience was as fast and reliable.

 78% of mobile users are only willing to retry a website twice or less, if it does not work first time.

Source: Sanoma, 2010; Compuware, 2011

What users want from mobile

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Mobile recruiting activities Job Seekers

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Source: Potentialpark, 2011

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Accessibility? Checklist

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1.  Check your own (career)site with an iPad or smartphone

2.  Does your ATS offer ‘Apply with LinkedIn’ functionality or any other integration with social networks?

3.  Can you respond to or contact a Recruiter using a mobile device?

4.  Can you apply using a mobile device? Note: if you have a Flash website you can leave this room now ;-)

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Mobile Website requirements

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1.  Simple 2.  Easy to read 3.  Easy to navigate 4.  Minimum input fields 5.  Consistent branding 6.  No Flash or Java technology 7.  Mobile redirect

Tip: check Howtogomo.com or Ready.mobi

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Mobile recruiting is the future

Jacco Valkenburg RECRUIT2.COM / RECRUITERUNIVERSITY.EU LINKEDIN WWW.LINKEDIN.COM/IN/JACCO TWITTER @JACCOV WORDPRESS WWW.RECRUITING-ROUNDTABLE.EU