The Lounge on LexingtonThe Lounge on Lexington

Social media as a catalyst for Social media as a catalyst for community growth and involvement community growth and involvement within the incoming Fall 2010 classwithin the incoming Fall 2010 class

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Lounge on Lex: OriginsLounge on Lex: Origins• Social media is the language of “Millenials” and

“Generation Z”• Young people are taking ownership of their

communication– Active v. Passive– College choice is no different

• Reach influencers and high performers• Competition among our peers compels Baruch to

enact and maintain a strong social media presence

Lounge on Lex: An essential piece of Lounge on Lex: An essential piece of our recruitment expansionour recruitment expansion

• Looking to Long Island, Westchester & Rockland counties, Southern CT, and NJ for the most accomplished and promising talent

• Improving branding and extending perceptions of Baruch College

• Complements our in-person visits, web presence, and printed materials

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Our own, branded URL

DiscussionsPhotosVideos

ChatGroupsBlogs

Breaking news and/or

Features

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“At-a-Glance”

update of latest activity

Music playlist

(fitting with Lounge theme)

Introducing President-

Elect Wallerstein

Content is KingContent is King

• Compelling, exciting media platforms depend on consistently updated content

• Discussions– Student hosts are available during most hrs to answer

questions, encourage participation

• Videos, Photos– Supplied by both Baruch staff and incoming students

• Contests (e.g. photo caption, raffle at yield events)

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DiscussionsDiscussions

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PhotosPhotos

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VideosVideos

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Newsletter (delivered weekly)Newsletter (delivered weekly)Builds awareness of

activity on the Lounge

Important event

reminders

Measuring SuccessMeasuring Success

• Multi-year effort to personalize student experiences at Baruch

• Improvement in yield• Freshmen satisfaction survey

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Next StepsNext Steps

• Deposit Day: May 1, 2010• Transitioning from an Accepted Students

Community to a Baruch Campus Community• Planning for Spring 2011

Lounge on Lex TeamLounge on Lex Team

• Project lead: Jubin Kwon• Staff Manager/Liason: Kelly Sutton-Skinner• Student Hosts: Clemente Diaz, Caroline

Fernandez, Steve Guttbinder, Rita Meoli, Cameron Mo, Jason Ng, La-Toya Niles

• Executive Leadership: Dr. Ben Corpus, Jimmy Jung

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