The Modern Marketing Plan@tomcritchlowwww.distilled.net

http://mobro.co/distilled

ContentMarketing Is The Future

People Don’t Like Banner Ads

pinterest.com

thefancy.com

tumblr.com

Continually Invest in Page Types

Make Your Pages Deserve To Rankhttp://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

Zappos Have 50,000+ Product Videos

Define Your Audience

Personas for Customers

Personas for Mavens

Research Communities

Speak To Your Audiencehttp://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

Create Content Platforms

Content Platforms FTW

Content for Customers for the Long Tail

Content for Mavens For the Head Terms

Relationship Building

Relationship Building > Link Building

Build Flywheels

Email Is The Elephant In The Room

Build Social Followings

Use Money To Accelerate Flywheels

Social Advertising

www.slideshare.net/tomcritchlow

Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/

Tom Critchlow

VP Operations NYC

www.distilled.net

tom.critchlow@distilled.net

Fiercely curious. Passionate about learning. Email me!

@tomcritchlow