The Nametag Guy's Presentation from Blog World 2010

transcript

Monday, October 18, 2010

What do YOU see?

*What could I do in this moment

that would be the exact OPPOSITE

of everyone else?

I have a commitmentand a confession:

Let meSUGGEST

Let meASK YA

Fortunately:

Here’s thereality:

Oh, and P.S.

It’s not about the nametag.

What’syour

nametag?

Practice.

How to PackageThoughts into

Messages &Messages

into Money

1. Writing is the basis of all

wealth.

Now, if you think I’m telling you all this just

so I can BRAG...

Let meSUGGEST

Content GENERATION

Content MANAGEMENT

Content DEPLOYMENT.

*Where do you

your ideas?

GETMonday, October 18, 2010

*How do you

your ideas?

ORGMonday, October 18, 2010

*Where do you

your ideas?

PUBMonday, October 18, 2010

Creativity is nothing but

active listening.

Listen for whatwants to be

written.

There isno such thingas writer’s block.

If you don’t

write it down,

it never

happened.

Let meASK YA

*What did you writeTODAY?

You don’t.Your ideas organize

themselvesfor you.

Let meSUGGEST

Each of you canstart doing this

today:

Let meASK YA

Iseverythingyou know

written downsomewhere?

Iseverythingyou know

written downsomewhere?

THEEtwo smartest

things I ever did:

But what if Ican’t find

somebody to interview me?

The most important, valuable and profitable word that could EVER

COME BEFOREyour name is:

ByMonday, October 18, 2010

Let meSUGGEST

The more BY that comes before your name, the the more your credibility will enable customers BUY

what comes after it.

Let meASK YA

What content have youdeployed today?

2. Your content needs to

elicit more response.

Publishing content without

eliciting a responseis like inking in the dark.

Let me tell youexactly what I do:

This call to action is aResponse

Mechanism.

I contribute contentto over

publications, both print and online.

50Monday, October 18, 2010

Now, here’s the part thatmakes my

nipples hard:

But here’s the part thatmakes my

bank wallet hard:

This is exactly what Isend to every single person who emails

me for the list:

Check out this response from

a reader:

How this made me moneythree weeks ago:

Let meSUGGEST

The response mechanism is more than just a

clever way to get people to reach out to you.

Thequestion that

mattersis:

Now that I have thiswhat else

does this makepossible?

SalesResearch

MarketingTracking

Feedback.Editor ass-kissing.Listening platformReader interaction.

Let meASK YA

How are you combiningoutreach with

attraction?

How to PackageThoughts into

Messages &Messages

into Money

*Hey ,am I actually going to

REMEMBERany of this stuff?

Offer myself as a verbal mirror so

you can see yourself as the world sees you.

Disturb you enough so (maybe) you’ll

EXECUTE SOMETHING

that matters.Monday, October 18, 2010

GOODBYE,your namewas Scott!

And if you thinkTHAT’S bad...

Four yearsof college.

ThanksMiami!

But here’s theWORST

one...

But, look atthe bright side:

Let meSUGGEST

The Internet isFOR-E-VER.

EVERYTHINGmatters.

EVERYBODY’S watching.

EVERYTHING’Sa performance.

*Is YOURcommitment

unquestionable?

Consistency is far better than rare

moments of greatness.

What do YOU see?

The Nametag Guy's Presentation from Blog World 2010

Business