Mike Linville • Founder of Black Dog

Marketing

Mike Linville • Founder of Black Dog

Marketing • 16 + years experience

online !

Mike Linville • Founder of Black Dog

Marketing • 16 + years experience

online • Infusionsoft, Inbound

Marketing certified

3 TRUTHS OF WEB DEVELOPMENT

Web is marketing

!

3 TRUTHS OF WEB DEVELOPMENT

Web is marketing

Consumers are in control

3 TRUTHS OF WEB DEVELOPMENT

Web is marketing

Consumers are in control

Success is in the planning

DESIGNImage-focused

DESIGN• Flat designImage-focused

DESIGN• Flat design • Focus on typographyImage-focused

LAYOUTWhite space

LAYOUT• Longer, scrolling pagesWhite space

LAYOUT• Longer, scrolling pages • Less navigationWhite space

MOBILE98% / 84% (cellphone / smartphone

MOBILE• Responsive98% / 84% (cellphone / smartphone

CONTENT MANAGEMENT• Control to site owner,

open source, security risks

CONTENT MANAGEMENT• Control to site owner,

open source, security risks

• Many options, clear leader is WordPress

SOCIAL

• Stay current

SOCIAL

• Stay current • Facebook down,

Snapchat, Instagram usage up

SOCIAL

• Stay current • Facebook down,

Snapchat, Instagram usage up

• Use CMS-friendly plugins

THE PERFECT SITE

THE PERFECT SITE

THE PERFECT SITE

THE PERFECT SITE

THE PERFECT SITE

TOP 5 TRENDS RECAP

Design

!

!

!

TOP 5 TRENDS RECAP

Design

Layout

!

!

TOP 5 TRENDS RECAP

Design

Layout

Mobile

!

TOP 5 TRENDS RECAP

Design

Layout

Mobile

Content Management

TOP 5 TRENDS RECAP

Design

Layout

Mobile

Content Management

Social Media