THE TRUTH TO DEVELOPING & LAUNCHING AN

APP THAT SELLSwww.BHCLMerchantBankers.com

SO YOU HAVE A GREAT IDEA FOR A MOBILE APP THAT WILL DRIVE THE WORLD INTO FRENZY BUT YOU DO NOT KNOW WHERE TO BEGIN. A GREAT IDEA IS ONLY 10% OF THE EQUATION. COMMITMENT, AND EXECUTION AND DELIVERY IS THE REMAINING 90%.

WHY?

BEACUASE ASPIRING ENTREPRENEURS HAVE BRILLIANT IDEAS EVERY DAY. IN ORDER FOR YOU TO MAKE IT TO THE FINISH LINE OF THE TECH WORLD YOU MUST HAVE TENACITY, COMMITMENT, FORESIGHT, THICK-SKIN AND UN-WAVERING FAITH IN YOURSELF AND YOUR IDEA.

DO YOU REALLY HAVE A GOOD

IDEA?

DOES YOUR APP SOLVE A PROBLEM OR MAKE LIFE EASIER?

HAVE YOU DONE YOUR RESEARCH?

1. IDENTIFY YOUR COMPETITON AND WHAT THEY OFFER.

2. SHAPE YOUR IDEA AND ADD IMPROVEMENTS TO EXISTING PRODUCTS TO GIVE YOU AN EDGE.

3. CUSTOMER REVIEWS - WHAT THEY LIKE OR DISLIKE?

ARE YOU THINKING OUTSIDE THE BOX?

LEAVE NO IDEA UNTURNED. BE CREATIVE. DEFINE YOUR MODEL. LAUNCH IT QUICKLY.

KNOW YOUR PRODUCT

HOW IT WORKS BACK AND FRONT END WHAT INFORMATION YOU ARE GOING TO

COLLECT? NAVIGATTION & USER FLOW BEHAVIOUR MODEL REVENUE MODEL INQUIRIES AND SUPPORT

BE THE AUTHORITY

DO YOU HAVE A REVENUE MODEL?

FREE APPS DOMINATE THE MARKET, CREATE A MODEL BEYOND APP STORE PURCHASE.

CREATE AN ATTRACTIVE REVENUE MODEL FOR INVESTORS.

USE VISUALS & MIND MAPS

USE LOTS OF ILLUSTRATIONS AND MIND MAPS.

FORCE YOUR MIND TO THINK CREATIVELY.

SEE THE ENTIRE PICTURE FROM A GLOBAL VIEW.

DOCUMENT EVERYTHING

KEEP A CLEAR ACCOUNT OF EVERY NOTE, DOCUMENT AND ILLUSTRATION YOU PRODUCE. YOU WILL NEED THIS TO PROTECT YOUR INTELLCECTUAL PROPERTY.

FEDDBACK, FEEDBACK, FEEDBACK

GET FEEDBACK FROM A CIRCLE OF ADVISORS.

LISTEN AND RESPOND WITH SOLUTIONS.

BE OPEN TO CONSTRUCTIVE CRTICISM.

SPEAK TO A QUALIFIED CONSULTANT.

THE WIREFRAME

DETAILED OPERATING WORKFLOW

POINT AND CLICK MODEL OF THE APPLICATION

DESIGN FORMATION

REFINE BEHAVIOR MODEL

USE SUPPORTING DOCUMENTATION

MONEY TIME

BANK-ROLLING YOUR OWN APP IS A MISTAKE.

DEVELOPMENT IS NOT THE ONLY COST OF DOING BUSINESS. DEPENDING ON IN-APP STORE PURCHASES AS A REVENUE MODEL IS A MISTAKE.

TO LAUNCH A SUCCESSFUL APP YOU MUST HAVE:

• A MARKETING BUDGET

• A LEGAL BUDGET

• AN ACCOUNTING BUDGET

• AN ONGOING DEVELOPMENT BUDGET

• AN OPERATING BUDGET

BE PREPARED TO MAKE THE TRANSITION FROM BUILDING AN APP TO BUILDING A BUSINESS AROUND THE APP. THERE IS A BIG DIFFERENCE.

THE PRESENTATION

TAKE A COMPLEX IDEA AND MAKE IT SIMPLE

EXPLAIN WHAT IT DOES IN TEN WORDS OR LESS

KNOW NOW THE INTIMATE DETAILS

MAKE OTHERS UNDERSTAND THE CONCEPT EASILY

FOCUS ON MINIMAL VIABLE PRODCUT

FOCUS ON THE MINIMAL VIABLE PRODUCT - GET YOUR APP INTO THE MARKETPLACE.

LAUNCH WITH CORE FEATURES

NEW IDEAS AND FEATURES WILL COME- WRITE THEM DOWN FOR PHASE 2, 3…

CHOOSE DEVELOPER CAREFULLY

CODING CHOPS

DESIGNER EYE

DEFINED BENCHMARKS

CLEAR COMPLETION DATE

CLEAR PAYMENT SCHEDULE

COMMUNCATION IS VITAL

PREPARE FOR LAUNCH

YOU ARE NEAR THE FINISH LINE. POLISH UP ANY LOOSE ENDS AND PUT THE FINAL TOUCHES ON YOUR APP. ONCE DEVELOPMENT HAS BEEN COMPLETED , CREATE A WEBSITE FOR SUPPORT AND BASIC INFORMATION.

MARKETING STRATEGY

“BUILD IT AND THEY WILL COME WILL COME” IS A RECEIPE FOR IMMEDIATE FAILURE. A MARKETING STRATEGY REQUIRES PLANNING AND ADDITIONAL RESEARCH TO BE EXECUTED PROPERLY.

MARKETING CHANNELS

o SOCIAL MEDIAo EMAIL BROADCASTINGo MEDIA BUYSo AFFILIATE NETWORKSo BANNER SYNDICATIONSo PAY-PER-CLICK ADVERTISING

LAUNCH PHASE ONE

FOCUS ON

CUSTOMER FEEDBACK AND RESPONSE TECHNICAL SUPPORT DELEGATE TASKS

MULTI-PHASE FINANCE

YOU WILL REQUIRE ADDITIONAL CAPITAL. PROVE YOUR MODEL, KEEP THE BOOKS ORGANIZED, AND GAIN TRACTION TO SECURE ADDITIONAL ROUNDS OF FUNDING. WITH EVERY ROUND OF MONIES RAISED, THE APP BECOMES MORE VALUABLE PREPARING YOU FOR THE PROMISE LAND – THE ACQUISITION.

ACQUSITION

YOU APP IS GROWING LIKE WILDFIRE, REVENUES ARE INCREASING AND YOUR USER BASE IS GROWING BY THE MINUTE. HERE COME THE OFFERS TO BUY. THERE ARE NUMEROUS STRATEGIES WHEN IT COMES TO CONSIDERING AN ACQUISITION AND YOU WILL WANT A TEAM OF EXPERIENCE ADVISORS TO GUIDE YOU THROUGH THIS PROCESS.

This presentation was prepared by George Lovato Jr., Principal of BH Capital Ltd. and BHCL Merchant Bankers.

Contact Information

Office: 505-265-5123

Address: 2527 Virginia St NE STE FAlbuquerque NM, 87110

Website: http://www.bhclmerchantbankers.com/#!technology/c294

Just Ask George webcast: https://www.youtube.com/user/BHCapitalLTD

Linkedin: www.linkedin.com/in/georgelovatojr/