www.ideaspacefoundation.org

This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the informationcontained therein.

I NS P I R E

Educate communities on innovation and

entrepreneurship through bootcamps and workshops

I N C U BAT E

Accelerate startup progress and growth through an

immersive 6-month acceleration program

I N T EG R AT E

Build a cohesive support ecosystem for startups

through institutional collaborations

2013 2014

2015 2016

2017 2018

MORE THAN 100 STARTUP PITCHES

> Audience

> Story

> Delivery

Th ee Things to Conside :

• Determine what kind of pitch you have to make• Highlight parts of your story that will spark the

audience’s interest• Communicate effectively

What to highlight when talking to:Investors: financials, market potential, credibility of the team, plans and projectionsCustomers: features, how the product is solving their problem, credibility of the teamPartners: synergy, market potential, technical

Audience

• Elevator Pitch (1min)

• Short Pitch (5mins)

• Long Pitch (~10mins)

*How Much Time YouHave

Sto y

No visualsHighlight the problem, solution, traction and ask

3-5 slides*No product demo

• Depends on how much time you have & your audience• Primary components:

• Problem• Solution• Team• Traction / Plan to Achieve the Vision• Ask

Elevator Pitch Short Pitch Long Pitch

Clear outlineMight be dragging—don’t forget to deliver the key points

Visuals• Brand colors and theme• Color contrast

• (Light background + dark text / Dark background + light text)• On images: localize depending on the problem

ProblemPersonal story Rhetorical question Market potential

SolutionThe product / service Features & valueHow it solves the problem

TeamFounding team, mentors, advisors, partners Background, experience

Traction / Plan to Achieve the VisionFunding, customers, early adopters, users

Delive y• Avoid buzzwords and tech talk

• Keep it simple and realistic

• Have a clear outline in mind

• Don’t depend too much on your pitch deck

• Practice! Practice! Practice!

• Get feedback on your delivery

• Do your homework research

Draw your visuals and write the contents of your slides on a flip chart / paper.

To avoid having a wordy pitch deck

Practice pitching and get feedback on your outline / story and delivery.

Design your pitch based on the feedback received.

Let’s TyIt!