Top 3 Digital Marketing Trends Industry Experts Expect In 2016

transcript

Digital Marketing Trends

Industry Experts Expect In

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“Death of WAP and 100% growth of mobile app.”

Tushar Bakaya, Marketing Analytics Head, AskMe

“Video Marketing. This is happening now and will grow in good numbers in

2016.”

Karanam Srikanth, Digital Marketing Head, Spectraforce Technologies

“Video content will surely rule the roost in the online marketing world.”

Vikrrant Bhola - Senior Manager Digital Marketing, Iffco Tokio General Insurance

“Content Marketing, Mobile Marketing and more of data driven marketing.”

Afzal Khan - Regional Head Asia Pacific (Digital Marketing), StarOfService

“2016 will see a bigger pie of media ad spends and a continued shift towards

mobile internet usage.”

Ajay Anand - Head of SEO &Digital Advertising, Times Internet Limited

“Mobile marketing, mobile commerce, digitization of events & emergence of more

stronger data-driven marketing with lot of intelligence predictive analytics tools being

available.”

Soumyajit Dey - Digital Lead Cloud Performance Marketing, IBM

“Content Marketing, Native Advertising and Intrusive Advertising”

Rahul Tripuraneni - COO and Co-Founder at Starobe.com

“Mobile Marketing, Content Marketing and Performance Marketing”

Akshat Mathur, Digital Marketing Specialist/Expert

“Personalization (Content and Context), Virtual reality and wearables / IOT”

Amit Duggal - AVP, Digital & Mobility at Omnicom Media Group

“Content is King, Context will be God ”

Nilotpal Roy - Product Marketing Manager At Sokrati

“Digital Media would be device agnostic but would still be platform

dependent”

Dr. Vikram Venkateswaran, Marketing Leader and Digital Evangelist

“Video ads will start dominating”

Apurva Chamaria, Head Of Global Brand & Digital Marketing, HCL Tech

“Importance of Building of Optin Audinence will increase.”

Shivkant Singh, Head Digital Marketing At Bajaj Capital Ltd.

“We will see lot of improvement in personalized search, mobile and wearable devices

and IOT (internet of things).”

Jignesh Gohel, Founder & Marketing Head - OLBUZ

“In 2016, I think businesses and marketers will be putting more effort on Marketing

Automation, Creating Meaningful and Useful Content, and Mobile Marketing.”

Malak Karajah, Digital Marketing Head, Laimoon.com

“Convergence of communication, technology and media”

Shreya Shivangi, e-business Consultant, Caterpillar

“Top trends for 2016 must be based on qualitative as well as quantitative

data.”

Nishant Choudhary, AVP, Marketing, Zoffio.com

“Cross Channel Marketing will increase in demand (including demand for

skillful marketers)”

Muhammad Talha, Head of Digital Media, DalGroup

“The trends we will see emerging in 2016 will be Video Ads and Video

Marketing”

Archana Dhankar, Digital Marketing Head, Dynasties

“Increase in sales for smartphones compared to desktops.”

Prashant Kumar Pracheta, Head of Analytics, CarDekho

“With the onslaught of messaging this seems to project, what will become increasingly

important is the relevance of the communication”

Paroma Sen, Head Marketing, NDTV Ethnic (IndianRoots.com)

“Personally I am waiting to see some innovation around IoT, omni channel

retail and personalization at scale, in 2016. These are yet to take off in a big way

in India.”

Mohit Doda– Senior Manager, Digital Marketing, Reliance Trends

“Social listening and derived intelligence will play a larger role in what we do.”

Sidharth Shukla, Head Digital Strategy And Social Media, Cheil India

“Mobile, or to be more accurate, portable devices, will continue to see

exponential growth especially in the developing countries.”

Dikdyuti Sen, Head of Marketing, Delivery Hero Middle East

“Video ads will start dominating.”

Bhaskar Anand, Digital Marketing Head, MavenClickZ Media Pvt Ltd.

“Content will rule and change the digital marketing is done in 2016”

Braj Mohan Chaturvedi, Digital Evangelist

“Content will be 'kinger’. ”

Ajay Jain, Author, Photographer, Journalist, Traveller

“Marketers to embrace video content.”

Swati Bhargava, Co-Founder, CashKaro.com

“Every business small or big will engage with Videos & eventually have their own production houses so they can

produce one better than the other.”

Avijit Arya, Chief Mogul at Internet Moguls

“Rise in Customer Service on Social Media”

Deep Sherchan, CMO, Simplify360

“Mobile will subjugate Desktop”

Swati Mehta, Enterprise Marketing Lead, Octane Marketing Pvt. Ltd.

“Rise of the Mobile. Mobile: Installs are passé”

Himanshu Arora, Co-founder, Social Panga

“2015 was more of a reach. 2016 will more be of an active e-commerce n

transacting users.”

Chirag Shah, Co-founder, Seventynine

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Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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