Post on 29-Nov-2014
description
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Thank you for joining us!We will begin at:
11:00 am PST12:00 pm MTN1:00 pm CST2:00 pm EST
Audio: 213-286-1201Access code: 419-676-981Enter PIN # on your screen
Top 5 PPC Strategies
Topics for Today’s PPC Webinar
• Important Stats to Consider
• How to Increase Click-Through-Rate
• How to Increase Conversions
• Importance of Quality Score
• Choosing Keywords as They Relate to
the Sales Cycle
Topics for Today’s PPC Webinar
• Important Stats to Consider
• How to Increase Click-Through-Rate
• How to Increase Conversions
• Importance of Quality Score
• Choosing Keywords as They Relate to
the Sales Cycle
Important PPC Metricsto Consider
• CTR
• Conversion Rate
• Cost/Conversion
• View-Through Conversions (Display Network)
• ROI
Topics for Today’s PPC Webinar
• Important Stats to Consider
• How to Increase Click-Through-Rate
• How to Increase Conversions
• Importance of Quality Score
• Choosing Keywords as They Relate to
the Sales Cycle
Start with compelling ads
Relevancy can only get you so far, be creative
• Draw attention
• How are you different?
• What makes you stand apart?
• Call to action
How to IncreaseClick-Through-Rate
Good Example
Bad Example
Relevant Keywords
• Target the right terms
• Theme your keywords within ad groups
How to IncreaseClick-Through-Rate
Google Instant
Topics for Today’s PPC Webinar
• Important Stats to Consider
• How to Increase Click-Through-Rate
• How to Increase Conversions
• Importance of Quality Score
• Choosing Keywords as They Relate to
the Sales Cycle
• Where am I?
• What can I do here?
• What should I do here?
• Unsupervised thinking
• Aesthetics
• Keep Quality Score in Mind
How to Increase Conversions
Landing Page Best Practices
Topics for Today’s PPC Webinar
• Important Stats to Consider
• How to Increase Click-Through-Rate
• How to Increase Conversions
• Importance of Quality Score
• Choosing Keywords as They Relate to
the Sales Cycle
Quality Score Consists of 3 Main Components
• CTR
• Relevancy
• Landing Page Quality
Improve Your Quality Score and Ad Rank
CTR
Relevancy
Landing Page
Ad Rank: How it’s calculated
Quality Score x Max Bid = Ad Rank
A higher Quality Score also means a lower CPC
Max Bid Quality Score Ad Rank Position
Company A $4.00 1 4 x
Company B $3.00 3 9 2
Company C $2.00 6 12 1
Company D $1.00 8 8 3
Max Bid Quality Score Ad Rank Position
Company A $4.00 4 16 1
Company B $3.00 3 9 3
Company C $2.00 6 12 2
Company D $1.00 8 8 x
Topics for Today’s PPC Webinar
• Important Stats to Consider
• How to Increase Click-Through-Rate
• How to Increase Conversions
• Importance of Quality Score
• Choosing Keywords as They Relate to
the Sales Cycle
Choosing Keywords For Each Stage in the Sales Cycle
1. Understand each stage in the sales cycle
2. Organize your keywords around each of these steps in the cycle
3. Add negative terms
4. Measure your success of the keywords in each step differently
Key Takeaways
• Relevancy = Higher Click Through Rates
• Use Landing Page Best Practices to Increase
Conversions
• Improve Quality Score through Relevancy,
High CTRs, & Quality Landing Pages
• Choose Keywords in Each Stage
of the Sales Cycle
Contact Us for a free detailed PPC Campaign or Site Analysis
of your website!
Please contact:
Mark Powers
(800) 619 1570
Mark.p@Webmarketing123.com
Search Engine Marketing – A PerspectiveContact Information