Provide Gift Ideas forSpecific Price Ranges

Eastbay & JCPenny

TOP HOLIDAY ECOMMERCE TRENDS TO A/B TEST FOR 2015

PROVIDE GIFT IDEAS FOR SPECIFICPRICE RANGES

For Eastbay, this trend was implemented more recently in2013. They had a featured section on their home page listinggift ideas that were categorized price ranges with the detailedrange in the copy (“$25 - $50”)

PROVIDE GIFT IDEAS FOR SPECIFICPRICE RANGES

Last year in 2014, Eastbay kept the tactic almost the same butwith more holiday-centric presentation and eliminated thedetailed price ranges.

PROVIDE GIFT IDEAS FOR SPECIFICPRICE RANGES

JCPenney does the same thing by providing link tabs on top ofits “Top Gifts” feature.

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