Transportation Demand Management

What works on the CSUMB campus and why

CHESC 2014Megan Tolbert, Transportation Planner

mtolbert@csumb.edu

Exurban Campus

Parking - Strategy- Policy- Pricing

Exurban to Suburban1.Housing &

Amenities 2.Carpool & Vanpool

Incentives 3.Ridematching 4.Parking Pricing

5.Shuttle Service6.UPASS

1.Parking Pricing2.UPASS

3.Housing &

Amenities4.Carpool & Vanpool

Incentives 5.Ridematching 6.Shuttle Service

Why TDM?Enhance Student Experience

Quality of life, access, safetyLow-Cost Transportation for Student Financial

Freedom Unpaid internships, study time, leisure timeDebt, graduate school Cost of a car - $11,000 per year

University, Individual and Community SustainabilityMost environmental issues areas are affected by

transportationACUPCC, CAP, Master Plan, EIR Mitigation, LawsuitUniversity growth

ConstraintsVehicle trips thresholdDegraded infrastructure, army base (architecture)External politics Isolated from other uses, land baseLack of amenities, student union, walkable jobsContractual limitations on food on campusThe only Unincorporated student body governmentLowest cost and most available parking; location of parkingStudent culture – underserved, low-incomeOther non-transportation priorities for growthLack of student fees; lowest (competitive; recent student union failed)Current layout and land baseLack of nearby housingEast Campus housing connecting road (design safety, lighting, speed),

wind/weatherTransit service locations, performance, frequency and info accessLack of protected bicycle parkingCommuter thoroughfare

43%

12%11%

34%

Mode Split 2013SOV Rideshare Transit Bike/Walk

32%

5%9%

48%

5%

Mode Split 2020SOV Rideshare TransitWalk Bike

22%

4%

47%

19%

8%

Portland State University Mode Split

SOV Rideshare TransitWalk Bike

Transit and UPASSNew and improved routesLowest-cost UPASSIncreased ridershipConvenience, apps, ID cardOutreach

CURRENT WALKING/BICYCLING TDM STRATEGIES: Maps, Commuter Bike Parking Membership, On-Site Bike Rental and Maintenance, classes and tours, Outreach, Bike Month, Bike Counts

WALKING & BICYCLING STRATEGIES:

Street Network ImprovementsBike lanes and sharrows, signageSidewalks, ramps, bus stops w accessibility, pedestrian malls, traffic calming

Branding and Marketing

Identified Parking Solutions

More on-campus housing No Freshman Car policy Campus resident periphery/remote lots only

“Central” higher-cost parkingPeriphery current/average cost parkingEliminate abundant small lots and develop 3

primary periphery lotsMore car-free lifestyle amenities (bike, bus,

rideshare)

TDM with limited resources:Build Partnerships with Local Community Resources

At CSUMB: Service Learning Institute, Faculty and student relationships and projects, Otter Cycle Center, Student Government, Residential Life, CSUMB TRIPwiseVelo Club, BicyclingMonterey.comMonterey County Bicycle and Pedestrian Technical Advisory Committee, including funding and Bike WeekTransportation Agency for Monterey County Technical Advisory CommitteeMonterey Bike ProjectMonterey-Salinas Transit Air Pollution Control District Council of Governments (AMBAG), including Commute Alternatives and Rideshare MonthAgencies surrounding: BLM, State Parks, City of Seaside, City of Marina, Monterey County, Fort Ord Reuse Authority, Presidio of Monterey, University of CaliforniaParkABike

STUDENT INVOLVEMENT

Opportunities for Student InvolvementClass and Class-wide Projects (e.g., videos, bike

infrastructure study, Rideshare Month)Senior Projects (e.g., bike buner identity)Service Learning InstituteCompetitions (e.g., bike bunker)Advertising and promotions, designStudent Assistant (e.g., MST)Bike safety trainingsSpecial EventsField Trips The NookAssociated Students & EACRA’s in Housing

Other TDM Measures at CSUMBBike Storage LockersSafety Overlay ZoneBike BoulevardsBBC Bike CorralRoundaboutsRemove stop signsRadar speed signsSpeed humps and lumpsCampus HousingLocal Guaranteed Ride Home ProgramCarpool and Vanpool IncentivesMarketing and EducationSkatedocks The ORB – Otter Rideshare BoardPedestrian Malls – car-free except bussesHousing – Private developer agreement Website, social mediaInformation center and quick reference guidesFree stuff! Pins, reflective stickers, maps, blinky lights, t-shirts

NEED:Bus Rapid TransitTelework Flexible workspacesCarshareBikeshare – Departmental Shuttle SystemMultimodal connections/centersGreenway Plan Bike RacksMore HousingStudent UnionAccess to food and servicesCommunity gathering spacesPublic bike fix-it stationsElectric bike fleet and chargingIndoor bike parkingShowers and lockersInfill development

Measuring EffectivenessAnnual vehicle trip counts, including

carpoolsBike parking studyUPASS ridership – fare box card swipeSurveysPersonal communications feedback

Exurban to Suburban1.Housing &

Amenities 2.Carpool & Vanpool

Incentives 3.Ridematching 4.Parking Pricing

5.Shuttle Service6.UPASS

1.Parking Pricing2.UPASS

3.Housing &

Amenities4.Carpool & Vanpool

Incentives 5.Ridematching 6.Shuttle Service

Transit on the RiseLeveraging Resources for TDM Results

June 2014

Megan Tolbert, Transportation PlannerCalifornia State University, Monterey Bay

How we got 260% more riders in 2.5 years:Routing, Timing and FrequencyAccessConvenienceInfrastructureInformationReliabilityCustomer ServiceMarketing and BrandingOutreachConstant improvements

and funding!

All of the AboveUPASS unlimited transit for Everyone (all inclusive)ID card integration with bus fare box swipe

technologyBuild relationships, Leverage financial resources

and grants, negotiateRegular improvements to routing and timingApps, real-time info, covered stops, printed

schedules, talksCoordinate with faculty, class projects

Thank you!

Megan TolbertTransportation Planner

California State University, Monterey Bay

Phone: (831)582-4262Email: mtolbert@csumb.edu