What are you doing?

6 million monthly visitors

Twitter is a social networkingservice that enables users to update

their followers on what they aredoing in 140 characters or less.

iStrategy Labs, PEW Study 2009

2006

2007

2008

2009

Personal

Personal + Social

Personal + Social + Professional

Personal + Social + Professional + Informational

1362%increase year

over year

Who was on Twitter?

Who is on Twitter?

Twitter is most commonly used as

Businesses connecting with other businessesProfessionals reaching out to other professionalsJob hunters approaching businessesBusinesses approaching candidates

a networking platform

Twitter is most commonly used as

Individuals talking about their achievementsBrands talking about their productsBloggers talking about their blogsCelebrities talking about their million followers

a self-promoting platform

Twitter is most commonly used as

Media broadcasting news to the audience Audience covering the news for the media

Audience spreading the news amongst themselvesEducators sharing knowledge with learners

a news-sharing platform

LISTEN

LEARN

REACH

TALK

ENGAGE

HELP

TWETIQUETTES

Ensure transparencyStay true to your brand’s voiceDon’t just talk about yourselfDon’t set up auto-reply Direct MessagesParticipateTweet because you want to

#HashtagsWay of tagging a tweet so that people can track aconversation

Way to find out what other topics people are talking aboutin real time

Events use #(event name) to get people curious about theevent

To read all the conversation related to that event, you cango to www.search.twitter.com and enter the hashtag insearch

Find followers

Twitter on your desktop

Twitter on your mobile

Twitterberry Twobile

So, what are you doing?