Post on 01-Sep-2014
description
transcript
by @drcarp
Rachel W.
Consults, sells ads, runs a spinning class, guest blogs, guest speaker,
Elle 1000 hits a day Videos
What is Twitter?
Definition: “talk rapidly and at length in an idle or trivial way.”
Read posts (”tweets”) from other Twitter users whom you choose to “follow.”
Break news, ask questions, follow public figures you admire, and share resources
History (2006)
The original product name “twttr” was inspired by Flickr
Brainstorming session led to idea of using SMS to tell small groups what you are doing
Largest social network followed by MySpace and Facebook
State of Twittersphere 08/09 11-13% of users use Twitter (‘09 Harris, Pew,
eMarketer). Expected 16% in 2010.
Average active user tweets .97 times per day Twitter is dominated by newer users 5-10 thousand new accounts opened per day (09)
Anatomy of Twitter Tweet
Limited to 140 characters
@reply
RT (Retweet)• Message is re-broadcast to their own followers
Leave room in your tweets to make it easier for someone to RT and also add a short reaction or endorsement
Try to thank or acknowledge those who RT your updates because it sends traffic to your site and encourages others to follow you
DM (Direct Message)
#hashtag
Real Estate Shorten your name
@serenacarpenter to @drcarp
URL Shortening Wars Bit.ly
http://bit.ly/CUjV+ Tr.im TInyURL J.mp – fewer characters
Twitter Lists
Act as a filtor, not aggregator Listorious http://serenacarpenter.com/?p=998
Establish Credibility
79% provided no URL 76% of users have not created a bio 69% have not specified a location 55% are not following anyone 55% have never tweeted 53% have no followers
More than status updates
Saying what you’re doing is about the most BORING way to tweet. Contribute interesting observations, thoughts,
questions, etc., it’s more likely people will follow you and respond to you.
People (except friends) will unfollow you
Do not protect your tweets Check boxes for “E-mail when someone starts
following me” and “E-mail when I receive a new direct message.”
Find Pattern Google “free twitter patterns”
Sign up, write bio, provide URL, upload photo and pick wallpaper
Post first tweet DO NOT FOLLOW ANYONE unless in your class
Sign up and set up Twitter
Using Twitter Promoting content Building a source list Post breaking news or crisis communication Post announcements or upcoming events Building community and monitoring brand Personal brand Gathering of information and research
Follow INDIVIDUALS for Networking
However, you can use it as a monitoring tool
1. TempeNews
2. ArizonaDOT
3. news21
4. statepressarts
5. Maricopahealth
6. abc15phx
7. PHXFire
8. abc15alerts
9. PHXSkyHarbor
10. phoenixpolice
1. MPDPIO
2. ARIZONA12NEWS
3. azfamily
4. 12NEWSRSSFEED
5. kpho
6. KTAR923
7. RealSheriffJoe
8. zoniereport
9. DowntownTempe
10. phoenixreporter
1. azcWatchdog
2. michaelcrow
3. CollegeTimes
4. ASUgreen
5. asupresoffice
Thought leaders broadcasting
CDCemergencyfeed – 1.3 million followers Emergency communication/breaking news
President Obama – more than 3 million Nasa astronaut – almost 32,000 followers Many people retweeted news reports and
details on how to send small donations to Red Cross
http://twitsnear.me/ http://citytweets.net/
Find news tips http://www.tweetscan.com/
Check breaking news or events. http://www.twitterlocal.net/
Download
Twitter and NYT TimesPeople recommend and comment with
fellow Times readers
How to get followed
Answer questions Tweet about Twitter Explain how to do something Break news Share links
Follow Some People Think about how you want to use it. Networking vs Monitoring or Both
PR to follow http://davefleet.com/2009/01/40-pr-related-people-to-follow-on-twitter/
Journalists to follow http://www.10000words.net/2008/08/10-journalists-you-should-follow-on.html
Twitter Aps
TweetDeck or HootSuite
Phone
Post Tweets, Pics, Video to your Twitter account
UberTwitter (Blackberry) Tweetie 2 or Echofon 3 (iPhone) Twidroid (Android) Twitter SMS
In the US, text updates to 40404
eet
Understanding and connecting to users with
your WordPress blog
Measuring traffic on your blog
Feedburner
Sitemeter Remember your login name and set your
password before logging out Manager > Add Sitemeter to your site > Add
sitemeter to WordPress blog > Copy and paste code in a text widget
Askimet
Other WordPress Plugins
Follow Me Encourages people to follow your social media
sites
Twitter Widget Shows your latest twitter posts
Google Analytics
Assignments
Article is due in two weeks on Feb. 23rd
Must have hard drive by Feb. 23
Social Media Assignment
Next Class
3rd blog post and 2 comments due Composing photos
Other material not covered in class
Monitor tweets
TweetBeep Google alert that lets you know when
someone tweets about you Tons of twitter apps
Twitter Analytics
http://twittercounter.com/ interactive chart that chronicles the quantity of
Twitter followers for any given username.
http://twitter-friends.com/ analytical tools for identifying relevant
conversationalists, revealing conversation patterns, and visualizing material conversation networks, by Twitter ID.
Twitter biz model
Facebook offered to buy Twitter in Nov 2008 Turned down offer, Facebook now offers APIs
through other sites
The Next Twitter
http://mashable.com/2009/07/25/foursquare-app/