Twitter for Social Care

Post on 10-May-2015

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Twitter for Social Care

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Learning Pool webinar: Walsall 24

Twitter for social careDan Slee comms2point0 and Pete Jackson IEWM ADASS national conference Stone #adassspring

https://flic.kr/p/5VwCRW

Shift Happens

http://youtu.be/QUCfFcchw1w

What is social media?

What is social media?

North Korea District Council

http://flic.kr/p/5scVEJ No!

North Korea District Council

http://flic.kr/p/5scVEJ No!

IT’S NOT BROADCASTING

Yes!

It’s conversation

Yes!

It’s conversation

Yes!

It’s conversation

“Organisations don’t tweet. People do.”

- Euan Semple

Yes!

Why social media?

What is social media?

We no longer have to go through the Priesthood of journalists to talk to our residents…

What is social media?

We no longer have to go through the Priesthood of journalists to talk to our residents…

85 per cent of the UK population have internet accessSource: Ofcom

What is social media?

We no longer have to go through the Priesthood of journalists to talk to our residents…

85 per cent of the UK population have internet accessSource: Ofcom

64 per cent of those with internet access have a social media accessSource: Ofcom

What is social media?

We no longer have to go through the Priesthood of journalists to talk to our residents…

85 per cent of the UK population have internet accessSource: Ofcom

64 per cent of those with internet access have a social media accessSource: Ofcom

FREE! You can do a better job as a manager and leader

Why social media?

Who do people find credible?

http://www.slideshare.net/EdelmanInsights/global-deck-2013-edelman-trust-barometer-16086761

Who do people trust most?

Why Twitter?

@davethroup

@walsallwildlife

@argyllandbute

No!

Twitter in social care?

1. Digital engagement

2. Internal and external comms

2. Internal and external comms

https://www.youtube.com/watch?v=fW8amMCVAJQ

3. Thought leadership

3. Thought leadership (knowing what others are thinking)

4. Career development

5. Innovation

6. Story telling

How does Twitter work?

Pub quiz

1. Grateful American, Czech immigrant, mother & grandmother, fmr SecState, passionate democrat, author, prof, bizwoman, pin collector, & occasional drummer

Pub quiz

2. We're flying free like birds in the sky because we're ALIVE. Here, there and everywhere...

Pub quiz

3. Assistant Director of Policy, the King's Fund, interests: social care, local government & NHS; housing & care issues; chicken keeping; tweeting personal views

Pub quiz

4. We are the centre of excellence for social work, upholding and strengthening professional standards to the benefit of the public.

Pub quiz

5. Chief Inspector of Adult Social Care @CareQualityComm. Passionate about making a difference. Also - #SAFC, hiking, Le Tour & a bit of culture. Own views. Crouch End, North London

Pub quiz

6. Special Policy Lead @CareQualityComm all views are of course mine not those of CQC. I tweet football & current affairs in a personal capacity. RT not agreementLondon

Pub quiz

7. Director, Choreographer, TV Judge, Drag Queen and more...

Pub quiz

8. In favour of public services Turns ideas into action. Trust Board member@telfordutd. Adult Social Care

Pub quiz

9. British Actor, Writer, Lord of Dance, Prince of Swimwear & Blogger. NEVER reads Direct Messages

Pub quiz

10. MP for Brentwood & Ongar

Pub quiz

10. MP for Brentwood & Ongar

What next?

Thank you!Dan SleeComms2point0IEWM associatedan@comms2point0.co.uk@danslee

Pete JacksonIEWM pjackson@westmidlandsiep.gov.uk@pete62jackson