Twitter - Part 3 - Social Media On A Shoestring budget

transcript

Part 3 - Twitter“Social Media On A Shoestring Budget” and the above logo are the sole

Greg Cross

greg@crosscreativemarketing.com

@gregorycross

crosscreativemarketing.com

Introductions

1. Your Name2. Business or Nonprofit

Over the Next Two Hours

“I Don’t

Get It”

“I Get It”

“I Don’t Get It”

“I Get It”

“I Get It & I love

What is Social Media?

Social media is the use of technology combined with

social interaction to create or co-create value.

• It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools

• It’s people doing what we’ve always done:• Talking

• Arguing

• Sharing

• Connecting

• It’s a conversation, not a lecture

• It’s an extension of everyday interaction

• It’s group driven, not top-down

• It’s messy, disorganized & hard to control – downright chaotic at times

• It’s a tool, not an end-point

• It’s where your customers and prospects spend their time

Social Media Trifecta

Twitter Poll

• What is Twitter?

• Setting Up Your Twitter Account

• Understanding How Twitter Works

Getting Started

What is Twitter?

Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets.

Twitter Defined

Setting up your Twitter account

www.twitter.com

Signing Up

Bio - Make sure you say something meaningful in your Bio so others can learn something about you. Bios are searchable.

Bio & Location

Location – Use your location as a way for others to locate you. Location is searchable.

Bio & Location

Following - Following someone on Twitter means getting their updates in your personal timeline.

Following

Followers are people who receive your tweets. If you follow someone, you're their follower – you receive their tweets in your homepage. If someone follows you, they're your follower – they'll receive your tweets in their home page.

Followers

Following is not like friend requests on social networking sites (i.e. Facebook)– Unlike most social networks, following on Twitter isn't mutual. In other words, someone who thinks you're interesting can follow you, and you don't have to approve, or follow back. Deciding to follow back and changing your mind later is fine- just visit the person's profile page and un-follow; Twitter does not send a notification when you unfollow someone.

Following does not = Friends

1.Status Update or Tweet

2.@ Reply (also known as a Mention)

3.Direct Message

4.Retweet

Four Types of Tweets

Twitter always asks the question, "What’s happening?”

Each answer to that question is considered a Twitter status update, or what people often call a "tweet." Each update is 140 characters or less.

Posting your First Tweet

Twitter asks …

Using Twitter Search

http://search.twitter.com

Using Twitter Search (Advanced)

Hashtags by definition are used to create real time track records of creating groups on twitter. Placing the # sign in front of keywords or targeted groups, makes it easier to track all conversations in the twitter timeline via search.

#hashtags

www.hashtags.org

• Creating Content

• Creating Value For Others

• Creating Community

Generating Strategy

Give your followers what they want:

• Share links to cool stuff your followers will like.

• Engage your followers directly: ask questions, throw a statement out there, do something to trigger a conversation.

• Get something worth replying to and having a conversation over.

Creating Content

Give your followers what they want:

• Retweet others when they post tweets you like and want to share.

• Use multimedia tools, such as TwitPic or BubbleTweet to bring some variety to your tweets.

Creating ContentCreating ContentCreating Content

Attracting attention to yourself

Influence (was)

Providing attention and value to others

Influence (is)

Step One: Define Your Goals and Target Community

Step Two: Find and Follow Like-Minded Tweeters

Step Three: Read and Learn

Step Four: Create Effective, Engaging Tweets

Step Five: Develop Unique Content

Step Six: Grow Your Twitter Connections

Step Seven: Wash, Rinse, and Repeat

7 Steps to Creating a Campaign

Did you move any closer?

“I Get It”

Biggest Take Away

• Buy a book on Twitter

• Talking to other business owners on what and how they “do” Twitter

• Create a Twitter strategy

Questions?

Please take a few moments and fill out our

survey

Thank You For Coming!