Post on 27-Dec-2015
transcript
Typography and Measurement
Typog raphyTypography
Measurement, Positioning and Styles
Paper
______________ Weight of a Ream = thickness of paper (paper weight)
Grade: _________________________________ (increasing in thickness and
Quality)
Common Paper Sizes
8.5 x 11” Letter 8.5 x 14” ___________ 11 x 17” ________________
Typography Defined Typeface- is a single style of type
including all the ____________________________________________ The basic shape of the letters stay
the same while various parts of the letter are changes slightly to make a specific typeface.
Type Function1. Attract and Hold the
_____________2. Easy to Read3. Prioritize and
___________ ___________ Information4. Create ___________
among page elements5. Create and Establish
Recognition on the page (as a design element)
Measuring type: points and picas.
Type and leading are measured in points
1” = __________ (approximate) 12 points = _____________ Use picas for measuring column width
and depth, margins, and other larger distances.
__________ = 1 inch (approximate)
Pica Pole
Typesetting
___________________ Molten metal poured into
molds to create letters or lines of type
Used in letterpress machines
Cold Type ______________ materials
used to image letters and lines of type
Used on drum/ ______________ presses
Anatomy of type
Readability Measure of ________ or ______ of reading
printed matter ____________ is the main consideration
when choosing type Strait Matter: type style found in ______
_________ _________ Proper combination of Type, Paper, and Ink __________, Letter forms, type size, line
length, and leading
Letter Spacing
_________ : letter spacing
The distance between the _________ in an individual word
Improves readability Used often on
top/bottom heavy text
Letter and Word Spacing
____________ : combined letter & word spacing
Tight, Normal or Loose
_________/______________: The spacing between lines Helps reader separate one line from
another Helps readability
Justification: unity of spacing/arrangement Left, Centered, Right, Justified (stretched)
Type Family Styles of type
_________, Extended
bold, Black, light, _________
Italics, Oblique
Combinations of all
Classifications of type
Type is divided into several classifications:1. _________________2. Roman Type3. Square Serif4. ________________5. Text Type6. Novelty
______/______ Letter type style
Characteristics: ________ ________, angled stress, extra
decorative lines, ________________
Aa Bb Cc Uses:
___________, Formal announcements, Wedding, graduation and reception invitations
__________ type style
Characteristics: Handwriting style, ___________________, can be hard
to read Fluid and active typestyle, High stress
Uses _______________, signatures, personal thought or
feeling
Aa Bb Cc
Roman Type Style
“Roman” comes from stone carved styles with _____________________ = 1st serifs
Characteristics __________, thick and thin strokes. Serifs may be angular, rounded,
rectangular or a combination of all three. Uses: reading material , high readability
Aa Bb Cc
Sans-Serif type style
Characteristics ____________, Even thickness, easy
to read Modern, _________________
Uses Taking place of Romans in Books,
etc
Aa Bb Cc
Square Serif
ABb ABbMT Form: Equal weight, square/block serif Uses: Displays or Headlines ____________________
Novelty
AaBbCcAaBbCc
Style for a specific instance or occasion Often “Single Use” Provides a theme, feel, or graphic element ________________________
Choosing Fonts/Type
Creating Type
The Quick Brown Fox Jumps over the Lazy Dog
The Quick Brown Fox Jumps over the Lazy Dog
The Quick Brown Fox Jumps over the Lazy Dog
The Quick Brown Fox Jumps over the Lazy Dog
Usually the letter o,n,H,O is created first because all the common strokes appear in these letters.
The word “Championed” is a key word in design because it allows designers to see relationships among the characters.
The letters are created very large and then reduced to the correct size.
Today CADD systems are used to design type.
Moods and Tones.
Typography can be used to express many different talk to us ShoutHappyFormalMysterious