University of Hull

27th April 2007

Tom Stafford,Department of Psychology,University of Sheffield

NO!

NO!

Why?•speculation, not science•they could be true•how can we prove they are true?

How:•measurement•prediction•comparison

Getting noticed

Getting noticed

Getting noticed

Getting noticed

Finding game

•measurement•prediction•comparison

number of distractors

time

to fi

nd

x x x x

number of distractors

time

to fi

nd

x x x x

Think of a vegetable

• What is 1+15?• What is 10 + 6?• What is 5 + 11?• What is 8 + 8?

Pick a vegetable:• Aubergine• Broccoli• Carrot• Green bean• Lettuce• Marrow• Onion• Parsnip• Rhubarb• Onion• Spinach• Tomato

TABLE

CHAIR

SWING

BLUE

GREEN

How to you make noticing something automatic?

• Repetition• Repetition• Repetition• Repetition• Repetition• Repetition• Repetition• Repetition

How do adverts work?

• Information?•Persuasion?•Repetition?

Who would like £300?

Who has bought something in the last week?