Using Social Media Channels for Job Search

SHR Marketing, LLCStan Robinson

www.linkedin.com/in/stanrobinson

How social media can help you:

Build your personal brand for your job search and beyond.

Identify and connect with informational resources and decision makers.

Prepare for interviews.

Get started quickly in a new job.

Introduction

“Personal branding – How we market ourselves to others” Dan Schwabel, Personal branding expert.

Your unique combination of character, skills, experience, attitudes and personality.

Must be focused, consistent and unique.

What is your personal brand?

Identify:

Type of position by function and title.

Industry.

Location.

Titles of those who can hire you.

Specific target companies.

What Are You Looking For? 

Starting points:

Complete your LinkedIn Profile.

Decide on other social media platforms.

Follow target companies on social media.

Follow hiring decision makers on social media.

Follow industry influencers on social media.

Social media general practices

Be found and present good impression.

Professional photo.

Use keywords.

Build your connections.

Current position – consulting or volunteer work.

LinkedIn - Optimize your Profile

LinkedIn Profile

LinkedIn – Public Profile

Bring your offline network online.

Need a minimum of 100-200 connections.

Power of the network – introductions.

Determine criteria for whose invites to accept.

Quality vs. Quantity approaches

Build Your Connections

Jobs – advanced search by title, industry, keywords, location, company, etc.

Shows how you are connected to the company.

Company Pages.

Review LinkedIn profiles of interviewers.

Join Job Search Groups.

LinkedIn – Job Search tips

LinkedIn Jobs - Advanced Search

LinkedIn Jobs – Search Results

LinkedIn Signal

LinkedIn – Company Pages

Linkedin Company Pages - Insights

Inform Facebook friends of your job search.

Include link to your LinkedIn Profile.

Participate in job search and industry Groups.

Review Facebook Pages of target organizations.

Social Jobs Partnership App.

Facebook

Facebook – Social Job App

Follow company leaders and hiring decision makers.

Connect with information resources and hiring decision makers.

Learn about current industry issues.

Participate in job search and industry specific chats - #jobhuntchat; #HireFriday; #careerchat

Twitter

Twitter - Search

Twitter – Advanced Search

Twitter – Advanced Search Results

Blogs.

Visually oriented positions – YouTube, Pinterest.

Google +

Quora.

Online professional forums.

Other Social Media Platforms

Videos:

http://learn.linkedin.com/jobseeker/

http://linkedintelligence.com/how-to-use-linkedin-to-find-a-job-video/

Job search software: www.jibberjobber.com

Book: The Start-Up of You by Reid Hoffman

Articles:

http://www.careerbuilder.com/Article/CB-3212-Job-Search-Strategies-What-do-employers-find-when-they-search-for-you-onhttp://money.usnews.com/money/blogs/outside-voices-careers/2011/12/06/how-to-brand-yourself-for-the-job-huntline/?siteid=cbhandle&utm_source=buffer&buffer_share=59c39

http://www.business2community.com/branding/5-easy-social-media-tips-to-brand-yourself-0126781

http://mashable.com/2009/02/05/personal-branding-101/

http://learn.linkedin.com/jobseeker/resources.html

http://windmillnetworking.com/2010/12/10/job-seekers-ultimate-guide-twitter-job-search/

Resources

Contact information:

Stan Robinson, Jr. Phone: 908-463-3485Email: stan@shrmarketing.com    LinkedIn: www.linkedin.com/in/stanrobinson

Questions?