Vijay SalesCelebrating 100K fans on

Facebook – with a difference

About CogMat

• Our Core Strength is identifying niches or pitfalls for Clients and accordingly design campaigns to enhance their strengths or undermine their weaknesses.

• We do not have an “over-the-counter” campaign available and after Careful Research and Evaluations; arrive upon a Solution for Clients.

• Our Campaigns help Clients meet their goals of New Entity Acquisition, Existing Entity Retention, and Buzz about the Brand.

• Our Expertise proves to be extremely useful to Companies belonging to people-focused industries like Education, Retail, Entertainment, BFSI, Telecom, Consumer Products, and Professional Services

Cogmat, a division of CMSS Pvt. Ltd., based out of Mumbai and Hong Kong, is a pure play digital marketing agency.

Our Clients…

The Brand and the Mandate

The Idea

Execution

On Facebook – Specially designed Cover Photo

Tab created on Facebook – Pre-event

A countdown timer was

placed on the specially created

facebook tab which was to

feature the live stream on the

day of the event.

Tab on Facebook – During the Event

As seen here, the Facebook tab featured

the LIVE video on the day of

the event. Recorded

stream can be watched here

Users commented on the tab itself expressing their

appreciations and opinions

Facebook Posts promoting the event

Twitter – tweets to spread the word

Gifts as a token on appreciation to the special few

A few twitteraties were chosen as winners for their tweets and their name featured on the live feed beside being sent goodies!

Loads of Conversations!

The Results

100K people thanked 100k times – sooner than we expected!

We had set a target of 10 hours but with the VS team’s enthusiasm, we

managed to achieve the feat in 9 hrs 15 mins!

Fans showed us their love… and one of them surprised us!

He created us a video* for the occasion!*Click to watch

We trended on Twitter - thanks to the conversations

People appreciated the campaign

Coverage by Online Media

Social Samosa is a portal for thoughts, ideas and

dialogue about the social media scenario in India.

Social Samosa did an exclusive cover for the campaign on the day it was live, it can be read

here

Coverage by Online Media

Leading advertising news publishing portal www.afaqs.com

reviewed our campaign

Read the article here

Video Coverages on Multiple Websites

Popular International Website Coverages

Other Places

Other Places

Thank You