VISUALIZING DATA

NOEL PERLAS 01 06 2014

WE

ARE ALL

INUNDATED

WITH DATA

SPECIALLY NOW

WHEN SOCIAL MEDIA

IS PERVASIVE

IT HAS BECOME EASIER TO

CREATE, POST AND SHARE DATA

Humanity generated 5 exabytes of data from the beginning of time until 2003. Today we produce the same volume in 2 days. !

- Eric Schmidt Google CEO

BUT

NOT ALL OF US

GET

KNOWLEDGE FROM IT

The biggest challenge that our species face is learning how to navigate through the tsunami of information. !

- Richard Saul Wurman Author, Information Anxiety

VISUALIZATION IS A NECESSARY STEP TO

KNOWLEDGE

Contemplation Evaluation

Interpretation Retrospection

Conversation Storytelling Integration

Presentation Organization

Research Creation

Gathering Development

KnowledgeInformationData Wisdom

VISUALIZATION

KnowledgeInformationData Wisdom

StimulusOrganization

OUR MINDS GENERATE ORDER TO UNDERSTAND

AND DETECTS PATTERNS, GAPS & OUTLIERS

++++++ +O++ O++++

VISUALIZATION LEVERAGES THIS AMAZING ABILITY OF

OUR MIND

VISUALIZATION GIVES US FASTER ACCESS TO DATA

VISUALIZATION ALLOWS ACCESS TO HUGE AMOUNT OF

DATA

SO HOW DO WE VISUALIZE?

UNDERSTAND THE DIFFERENCES

DATA VISUALIZATION: DONE BY SOFTWARE AND USES LARGE DATA

DATA VISUALIZATION

DATA VISUALIZATION

INFOGRAPHICS: DONE BY HAND AND USES LIMITED DATA

KNOW YOUR PURPOSE

EXPLORE

ENTICE

EXPLAIN

EDUCATE

UNDERSTAND WHO IT IS FOR

GOALS

WANTS

NEEDS

BEHAVIOR

CONTENT

CONTEXT CONSUMER

A SUCCESSFUL VISUALIZATION

DESIGN IT WELL

STRUCTURE

STRUCTURE

FORM

FORM

COLOR

COLOR

TELL A STORY

STORIES MAKE DATA RELEVANT

STORIES MAKE VISUALIZATIONS COMPELLING

“Clutter and confusion are failures of design, not attributes of information.” !

- Edward R. Tufte

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