Web analysis

KTH School of Electrical EngineeringMarie Androv and James Royal-Lawson

On the Agenda

Background and challenges

Web analysis presentation

Questions

The way forward (building a brand)

Concrete Activities

Background and challanges

• We are very good at getting info on the web…

• …but is it what the visitor is looking for?

• So we carried out a web analysis…

• …which turned out to be more complex than expected.

User Friendlier Web

Deactivate or reorganize old pages

Communicate with the target group

Use other channels to lead people to our web – facebook, twitter, newsletter etc

Attract people to our web

Help visitors to more content

Concrete activities

• Remove pages: course homepages and other “non visited” graveyard – 40 % fall 2013

• Google analytics account for every department – crasch course on how and what. – Fall 2013

• Activate “Did you find this page useful?” on important pages – Fall 2013

• Individual action plan for each department based on analysis – 2013-2014.

• Target group and message workshop – who are we talking to and how do we address them – Spring 2014.

• Work on metadiscriptions: Google displays in the search results. It's your chance to explain and convince people in search results to click! – 2013-2014.

• Ready to use Google Analytics reports – KTH Web Group fall 2013.

• Internationalisation - URL’s in English (web address part in Polopoly) – KTH web group Spring 2014.

• Follow up share of visits on department pages – fall 2014.

• Uniform intro text and images on department pages – 2014.

Good examples

Thank you!

www.kth.se/ees

Facebook/kthelectricalengineering

Twitter @kthelectrical #kthee

Web Analysis

30 000 pages on EE’ s web

Visitors are from…77 % Sweden, 4 % India , 1,4 % Spain

…visits:

13,5 % Calendar

13, 2 % Department pages

7,4 % Research (EE web)