Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Post on 30-Aug-2014

867 views 1 download

description

ExactTarget Connections 2012 B2B Content Marketing Panelist Chis Baggott walks through the various places content hides within your organization and how to uncover and deploy that content into your content marketing strategy. Learn from examples from marketing leaders.

transcript

Where Content Goes to DieCHRIS BAGGOTT@ChrisBaggott@Compendium

Content Graveyard

EMPLOYEE BLOGGING

Un-indexed Content: Send it back the other way

Un-indexed Content: Send it back the other way

v

OUTLOOK (REGULAR) EMAIL

TWITTER

USING CUSTOMER STORIES (AND THE DUNBAR CIRCLE)TO POWER YOUR CONTENT MARKETING

INDIUM• Organic, Social &

Email• 10,000 visits per

month• 9% Click Through

Rate

CVENT

Social Media

Organic

Referral

(none)

email

Signatuare_EmailsEmail Marketing

Compendium

TwittereBook-SM-Intro

QUESTIONS?Chris Baggottchris@compendium@chrisbaggott