+ All Categories

Home > Technology > Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Date post:	30-Aug-2014
Category:	Technology
Upload:	compendium
View:	867 times
Download:	1 times

Download Report this document

Share this document with a friend

Description:

ExactTarget Connections 2012 B2B Content Marketing Panelist Chis Baggott walks through the various places content hides within your organization and how to uncover and deploy that content into your content marketing strategy. Learn from examples from marketing leaders.

Embed Size (px):

30

Where Content Goes to Die CHRIS BAGGOTT @ChrisBaggott @Compendium

Transcript

Page 1: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Where Content Goes to DieCHRIS BAGGOTT@ChrisBaggott@Compendium

Page 2: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Content Graveyard

Page 3: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Page 4: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

EMPLOYEE BLOGGING

Page 5: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Page 6: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Page 7: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Page 8: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Page 9: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Page 10: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Page 11: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Page 12: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Un-indexed Content: Send it back the other way

Un-indexed Content: Send it back the other way

Page 13: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

v

Page 14: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Page 15: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

OUTLOOK (REGULAR) EMAIL

Page 16: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Page 17: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Page 18: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Page 19: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Page 20: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Page 21: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Page 22: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Page 23: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Page 24: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

TWITTER

Page 25: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Page 26: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

USING CUSTOMER STORIES (AND THE DUNBAR CIRCLE)TO POWER YOUR CONTENT MARKETING

Page 27: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

Page 28: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

INDIUM• Organic, Social &

Email• 10,000 visits per

month• 9% Click Through

Rate

Page 29: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

CVENT

Social Media

Organic

Referral

(none)

email

Signatuare_EmailsEmail Marketing

Compendium

TwittereBook-SM-Intro

Page 30: Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium

QUESTIONS?Chris Baggottchris@compendium@chrisbaggott

Recommended

Pilot Clinical Outcome Assessment Compendium (COA Compendium)

2014 Compendium

Compendium Maleficarum

Compendium 2013

Health & Medicine

© ExactTarget, All Rights Reserved User Community Programs.

EEC Presentation by Chris Baggott & Brandon Lake

Compendium Online

Pharma Compendium

Building Apps for the ExactTarget Marketing Cloud

Compendium ClassXIIChemistry

Salesforce ExactTarget Series Manila 2014

Sales Compendium

The Social Media Profile - JUL2010 (ExactTarget)

Burn (the Pure Trilogy) - Baggott, Julianna

Compendium English

September Compendium

Type Compendium