Dealing withthe unexpected

as the new normal B&C | Lisbon September 3rd 2011

Jean-Yves Huwart

Table of contents

1. Why is the unexpected becoming the new normal ?

2. New managerial and organisational approaches

3. Conclusion & Q&A

1. Why is the unexpected becoming the new normal ?

1. Faster 1. Faster changeschanges

Flickr: Bashed

Source : onehandedblogger.com

2. Much more 2. Much more playersplayers

in the game in the game

Picture : Picanol

3. Global macro-economic3. Global macro-economicunbalancesunbalances

4. Value shifts4. Value shifts

1. Faster 1. Faster changeschanges

Flickr: Bashed

Flickr: Tomcatgeorge

Cheap and rapid transportCheap and rapid transport

Flickr: Cycling is good for you

Global newsGlobal news

Flickr Bruno Abreu

One click away informationOne click away information

Shortening of the innovation cyclesShortening of the innovation cycles

More than 300 different patentsMore than 300 different patentsin one single mobile phonein one single mobile phone

Research partnerships, with unversities, corportation, research

centers, etc...

Computing + Genomic,...reduce Computing + Genomic,...reduce R&D development time by 50%R&D development time by 50%

PharmaPharma

Virality increase due toVirality increase due tothe boom of social networkingthe boom of social networking

Disruptive innovation

Source : onehandedblogger.com

2. Much more 2. Much more playersplayers

in the game in the game

Robert Cleveley- The Battle of Cape St vincent

XVIII-XIX century :economy and trade run by nations

Source: The Coca Cola Cy

XXth century : the economy mainly relies on

corporations

XXIst century :the era of the connected individuals

7 months development in Belgium,with... 7 people

Dune tablet (Belgium)

Contract Manufacturing

Flickr Nedral

Pick up freelanceson the web

“Everything goes on the cloud”

Facebook, Twitter, Zynga, Facebook, Twitter, Zynga, Groupon and LinkedInGroupon and LinkedIn

are worth 170 billions $ are worth 170 billions $ togethertogether

Flickr : Chris

The oldest is 7 years oldThe oldest is 7 years old

Flickr : Jornal de Ibaiti

In 2011, already 5 out of 30 biggest In 2011, already 5 out of 30 biggest corporations in the world are basedcorporations in the world are based

in an emerging country...in an emerging country...Petrobras

High speed train in China will cover a network of 50.000 km by 2020

Picture : Picanol

4. Global macro-economic4. Global macro-economicunbalancesunbalances

Flickr: kaiyanwong223

Flickr: Usacepublcaffairs

Flickr : Thereboot

4. Value shifts4. Value shifts

2. New managerial and organisational approaches

• Ecosystem• Communauties• Intrapreneurship• Business boostrapping• Social communication• Iteration• Pivoting• Lateral thinking• Open innovation• Peer to peer funding• Micro-credit• Etc.

A new management vocabulary

Flickr drypics (away 'til mid Sep.)

Strategic intelligence

Open Innovation

Ford and Toyota to team up on hybrid engine for trucks

(August 22nd 2011)

Agile management methods

Flickr : VFS Digital Design

Exploration spots, rapid prototyping, co-creation platforms, living labs...

““Brigade Combat Teams” Brigade Combat Teams” modernisationmodernisation

"We are rapidly integrating this technology with the network to provide

Soldiers down to the platoon level with the kind of important battlefield situational

awareness that is needed in such complex operating environments as Afghanistan,"

Tweel Michelin

Lateral thinking

Change in business models

Car2Go(Daimler Group)

3. Conclusion

Challengesand... opportunities !

• Thank you !