Post on 31-Aug-2014
description
transcript
WHY USE VIDEO
EXPLANATIONS ON YOUR WEBSITE?
Copyright © 2010 Digital Splash Media. All Rights Reserved
YOU WANT TO EXPLAIN YOUR
PRODUCTTO PEOPLE
Copyright © 2010 Digital Splash Media. All Rights Reserved
YOU WANT TO EXPLAIN YOUR
SERVICETO PEOPLE
Copyright © 2010 Digital Splash Media. All Rights Reserved
YOU WANT TO EXPLAIN YOUR
CONCEPTTO PEOPLE
Copyright © 2010 Digital Splash Media. All Rights Reserved
YOU WANT TO EXPLAIN YOUR
IDEATO PEOPLE
Copyright © 2010 Digital Splash Media. All Rights Reserved
BUT PEOPLE ARE ALREADY INUNDATED
WITH
TOO MUCH INFORMATION
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
stop
mak
ing
me
have
to re
ad s
o m
uch
text
all
the
time.
I on
ly h
ave
a lim
ited
amou
nt o
f tim
e. I
skim
web
pag
es, I
don
’t re
ad th
em. D
o yo
u re
ally
exp
ect m
e to
read
50
para
grap
hs o
f you
r te
xt e
xpla
natio
n?
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
stop
mak
ing
me
have
to re
ad s
o m
uch
text
all
the
time.
I on
ly h
ave
a lim
ited
amou
nt o
f tim
e. I
skim
web
pag
es, I
don
’t re
ad th
em. D
o yo
u re
ally
exp
ect m
e to
read
50
para
grap
hs o
f you
r te
xt e
xpla
natio
n?to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
nest
op m
akin
g m
e ha
ve to
read
so
muc
h te
xt a
ll th
e tim
e. I
only
hav
e a
limite
d am
ount
of t
ime.
I sk
im w
eb p
ages
, I d
on’t
read
them
. Do
you
real
ly e
xpec
t me
to re
ad 5
0 pa
ragr
aphs
of y
our
text
exp
lana
tion?
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
stop
mak
ing
me
have
to re
ad s
o m
uch
text
all
the
time.
I on
ly h
ave
a lim
ited
amou
nt o
f tim
e. I
skim
web
pag
es, I
don
’t re
ad th
em. D
o yo
u re
ally
exp
ect m
e to
read
50
para
grap
hs o
f you
r te
xt e
xpla
natio
n?to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
nest
op m
akin
g m
e ha
ve to
read
so
muc
h te
xt a
ll th
e tim
e. I
only
hav
e a
limite
d am
ount
of t
ime.
I sk
im w
eb p
ages
, I d
on’t
read
them
. Do
you
real
ly e
xpec
t me
to re
ad 5
0 pa
ragr
aphs
of y
our
text
exp
lana
tion?
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
stop
mak
ing
me
have
to re
ad s
o m
uch
text
all
the
time.
I on
ly h
ave
a lim
ited
amou
nt o
f tim
e. I
skim
web
pag
es, I
don
’t re
ad th
em. D
o yo
u re
ally
exp
ect m
e to
read
50
para
grap
hs o
f you
r te
xt e
xpla
natio
n?to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne
stop
mak
ing
me
have
to re
ad s
o m
uch
text
all
the
time.
I on
ly h
ave
a lim
ited
amou
nt o
f tim
e. I
skim
web
pag
es, I
don
’t re
ad th
em. D
o yo
u re
ally
exp
ect m
e to
read
50
para
grap
hs o
f you
r te
xt e
xpla
natio
n?to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne
stop
mak
ing
me
have
to re
ad s
o m
uch
text
all
the
time.
I on
ly h
ave
a lim
ited
amou
nt o
f tim
e. I
skim
web
pag
es, I
don
’t re
ad th
em. D
o yo
u re
ally
exp
ect m
e to
read
50
para
grap
hs o
f you
r te
xt e
xpla
natio
n?to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
nest
op m
akin
g m
e ha
ve to
read
so
muc
h te
xt a
ll th
e tim
e. I
only
hav
e a
limite
d am
ount
of t
ime.
I sk
im w
eb p
ages
, I d
on’t
read
them
. Do
you
real
ly e
xpec
t me
to re
ad 5
0 pa
ragr
aphs
of y
our
text
exp
lana
tion?
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
stop
mak
ing
me
have
to re
ad s
o m
uch
text
all
the
time.
I on
ly h
ave
a lim
ited
amou
nt o
f tim
e. I
skim
web
pag
es, I
don
’t re
ad th
em. D
o yo
u re
ally
exp
ect m
e to
read
50
para
grap
hs o
f you
r te
xt e
xpla
natio
n?to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
nest
op m
akin
g m
e ha
ve to
read
so
muc
h te
xt a
ll th
e tim
e. I
only
hav
e a
limite
d am
ount
of t
ime.
I sk
im w
eb p
ages
, I d
on’t
read
them
. Do
you
real
ly e
xpec
t me
to re
ad 5
0 pa
ragr
aphs
of y
our
text
exp
lana
tion?
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
stop
mak
ing
me
have
to re
ad s
o m
uch
text
all
the
time.
I on
ly h
ave
a lim
ited
amou
nt o
f tim
e. I
skim
web
pag
es, I
don
’t re
ad th
em. D
o yo
u re
ally
exp
ect m
e to
read
50
para
grap
hs o
f you
r te
xt e
xpla
natio
n?to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
nest
op m
akin
g m
e ha
ve to
read
so
muc
h te
xt a
ll th
e tim
e. I
only
hav
e a
limite
d am
ount
of t
ime.
I sk
im w
eb p
ages
, I d
on’t
read
them
. Do
you
real
ly e
xpec
t me
to re
ad 5
0 pa
ragr
aphs
of y
our
text
exp
lana
tion?
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
stop
mak
ing
me
have
to re
ad s
o m
uch
text
all
the
time.
I on
ly h
ave
a lim
ited
amou
nt o
f tim
e. I
skim
web
pag
es, I
don
’t re
ad th
em. D
o yo
u re
ally
exp
ect m
e to
read
50
para
grap
hs o
f you
r te
xt e
xpla
natio
n?to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
nest
op m
akin
g m
e ha
ve to
read
so
muc
h te
xt a
ll th
e tim
e. I
only
hav
e a
limite
d am
ount
of t
ime.
I sk
im w
eb p
ages
, I d
on’t
read
them
. Do
you
real
ly e
xpec
t me
to re
ad 5
0 pa
ragr
aphs
of y
our
text
exp
lana
tion?
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
stop
mak
ing
me
have
to re
ad s
o m
uch
text
all
the
time.
I on
ly h
ave
a lim
ited
amou
nt o
f tim
e. I
skim
web
pag
es, I
don
’t re
ad th
em. D
o yo
u re
ally
exp
ect m
e to
read
50
para
grap
hs o
f you
r te
xt e
xpla
natio
n?to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
ne to
o m
uch
info
rmat
ion
runn
ing
thro
ugh
my
brai
n, to
o m
uch
info
rmat
ion
driv
ing
me
insa
nest
op m
akin
g m
e ha
ve to
read
so
muc
h te
xt a
ll th
e tim
e. I
only
hav
e a
limite
d am
ount
of t
ime.
I sk
im w
eb p
ages
, I d
on’t
read
them
. Do
you
real
ly e
xpec
t me
to re
ad 5
0 pa
ragr
aphs
of y
our
text
exp
lana
tion?
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
too
muc
h in
form
atio
n ru
nnin
g th
roug
h m
y br
ain,
too
muc
h in
form
atio
n dr
ivin
g m
e in
sane
stop
mak
ing
me
have
to re
ad s
o m
uch
text
all
the
time.
I on
ly h
ave
a lim
ited
amou
nt o
f tim
e. I
skim
web
pag
es, I
don
’t re
ad th
em. D
o yo
u re
ally
exp
ect m
e to
read
50
para
grap
hs o
f you
r te
xt e
xpla
natio
n?
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