Post on 13-Feb-2017
transcript
#RPWT#RPWT
Matt BlumbergChairman and CEO, Return Path
Email in 2020:Getting More from Email Data
#RPWT#RPWT
#RPWT#RPWT
Email Volume is Growing!
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222% ROI 66% of Consumers 20% of Sales
Email Drives Purchases
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Email Marketing Goals Today
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Drowning in Data
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Futureproof Your Marketing
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Your Inbox Knows All About You
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2.5 billion+Mailboxes in the
provider cooperative
2.5 million+Consumers
in the end-user panel
50 billion+Messages
scanned and parsed
The Return PathData Platform
We curate exclusive information and translate it into unexpected insights, empowering clients and partners to make great decisions.
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Sender Reputation Matters
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Deliverability Matters
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Client Success: Paperless Post
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List Quality Matters
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Real-Time Email Validation
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My email campaign went to spam. Sad!YUGE Drop in Opens
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Clutter Matters
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Total List Size Total Opens Total Clicks Total Revenue
Client Success: Major Online Gift Retailer
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Affinity Matters
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Total List Size Total Opens Total Clicks
Client Success: Financial Services Company
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Content Matters: The Art of Persuasion
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The Time is NOW
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Thank You