Www.forestryscotland.com Scottish Enterprise Support for Innovation - Richie Connor.

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www.forestryscotland.com

Scottish Enterprise Support for Innovation - Richie Connor

www.forestryscotland.com

Overview

Summary1. What is Innovation & why

do I need SE’s help?

2. What help is available?

3. What do I do next?

Objectives1. Find business

managers/owners looking for help to grow their companies

2. Raise awareness about what SE has done and could do for you

3. Get you thinking about growing your company through innovation…

All this info will be available on the website, and feel free to email richie.connor@scotent.co.uk for further discussion or info

www.forestryscotland.com

• We are experienced in supporting New Product, Process and Business Innovation – the lifeblood of growing companies.

• We have 13 team members from various disciplines including Chemicals & Engineering to Sales & Marketing. We joined SE from the private sector and have over 120 years combined experience.

• We are passionate about Innovation and support Scottish Businesses with commercially viable projects, which will directly improve the business and the economy.

Steve Robinson – EdinburghChris Bryceland – GlasgowRupert Mills – PaisleyBill Corr – PaisleySandra McCulloch – PaisleyCharles Broadfoot – StirlingTom Farrell – BellshillJim Shields – EdinburghMorag Eaton – GlenrothesGordon Venters – DundeeRichie Connor - GalashielsJoe McArdle – DumfriesKatja Brittain - Aberdeen

Who we are

www.forestryscotland.com

Sorry, gratuitous pictures of the

industry…but you know what it looks

like….

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Before we start….a quick quiz…

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What is the definition of Innovation?

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What is the definition of Innovation?

A. Inventing a new product / gizmo / gadget …

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What is the definition of Innovation?

A. Inventing a new product / gizmo / gadget …

B. Making money from someone else’s idea?

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What is the definition of Innovation?

A. Inventing a new product / gizmo / gadget …

B. Making money from someone else’s idea?

C. Coming up with a crazy idea & then hitting your head against a brick wall ….a lot.

www.forestryscotland.com

What is YOUR definition of Innovation?

A. Inventing a new product / gizmo / gadget …

B. Making money from someone else’s idea?

C. Coming up with a crazy idea & then hitting your head against a brick wall ….a lot.

Lets have a show of hands…who thinks what….

www.forestryscotland.com

What is YOUR definition of Innovation?

A. Inventing a new product / gizmo / gadget …

B. Making money from someone else’s idea?

C. Coming up with a crazy idea & then hitting your head against a brick wall ….a lot.

I’m Confused….it could be all 3…and

more….

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Definition 1:

Realising value from an Idea

Only once the idea has been executed and it has been productive ( £ &/or Happiness) can we call it an innovation….

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Richie C’s definition:

The successful commercial exploitation of new ideas

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Recipe for Growing a Company

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Where could your company growth come

from?

Modified Ansoff ~ Growth Matrix

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What could we do ?What other market needs our product?

Market focussed innovation how can we develop a new product?

Client focussed innovation…how can we deliver a better product / service?

Business Development to find new clients

Sell More

Become more efficient

Modified Ansoff ~ Growth Matrix

www.forestryscotland.com

What could we do ?What other market needs our product?

Market focussed innovation how can we develop a new product?

Client focussed innovation…how can we deliver a better product / service?

Business Development to find new clients

Sell More

Become more efficient

Which ones can SE help you

with ???

Modified Ansoff ~ Growth Matrix

www.forestryscotland.com

What could we do ?What other market needs our product?

Market focussed innovation how can we develop a new product?

Client focussed innovation…how can we deliver a better product / service?

Business Development to find new clients

Sell More

Become more efficient

Innovation Services can help in all of

these!!

Modified Ansoff ~ Growth Matrix

www.forestryscotland.com

Blue Sky Idea generation ~ What else could we do & for whom?

Market Feasibility & Assessment?

New Product Development

Incremental or New Product Development

Marketing, Sales & Business process innovations

Process Innovations to do things quicker or better

Modified Ansoff ~ Growth Matrix

www.forestryscotland.com

Blue Sky Idea generation ~ What else could we do & for whom?

Market Feasibility & Assessment?

New Product Development

Incremental or New Product Development

Marketing, Sales & Business process innovations

Process Innovations to do things quicker or better

Modified Ansoff ~ Growth Matrix

Ok but what’s on offer…advice, £, contacts,

expertise…??

www.forestryscotland.com

Blue Sky Idea generation ~ What else could we do & for whom?

Market Feasibility & Assessment?

New Product Development

Incremental or New Product Development

Marketing, Sales & Business process innovations

Process Innovations to do things quicker or better

Modified Ansoff ~ Growth Matrix

It all depends what you

need…so that’s the first step…

www.forestryscotland.com

Blue Sky Idea generation ~ What else could we do & for whom?

Market Feasibility & Assessment?

New Product Development

Incremental or New Product Development

Marketing, Sales & Business process innovations

Process Innovations to do things quicker or better

Modified Ansoff ~ Growth Matrix

Warning: Government

Forms ahead!!!!

www.forestryscotland.com

Explore & Access

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About the Company

Are you a good bet for the tax payer?

What’s your size?

What type of company are you?

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The Innovation Idea / Project

Help us understand the market for the opportunity? How will you make £ from this?

Help us understand what level of detail and planning has been undertaken so far?

Help us assess how best to help you to proceed?

www.forestryscotland.com

The Innovation Idea / Project

Some projects we have funded before to get you thinking:

Market assessment for a new product…will customers buy it and at what price?

Process innovation to use a different method of manufacture and reduce unit cost.

New product development to design & manufacture a stronger more flexible product.

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SUCCESS FACTORS

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Vague

1:50 oddsSpecific

80% +

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Idea…a better widget

Vague

1:50 oddsSpecific

80% +

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Idea…a better widget

Vague

1:50 oddsSpecific

80% +

Market Assessment….who is willing to pay & why?

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Idea…a better widget

Vague

1:50 oddsSpecific

80% +

Market Assessment….who is willing to pay & why?Detailed

project plan, risk

assessment and quotes

from suppliers

www.forestryscotland.com

Idea…a better widget

Vague

1:50 oddsSpecific

80% +

Market Assessment….who is willing to pay & why?Detailed

project plan, risk

assessment and quotes

from suppliers

More detailed channel to

market, sales strategies,Distributors

etc

www.forestryscotland.com

Idea…a better widget

Vague

1:50 oddsSpecific

80% +

Market Assessment….who is willing to pay & why?Detailed

project plan, risk

assessment and quotes

from suppliers

More detailed channel to

market, sales strategies,Distributors

etc

Detailed business plan, why is this a

good investment?

www.forestryscotland.com

Idea…a better widget

Vague

1:50 oddsSpecific

80% +

Market Assessment….who is willing to pay & why?Detailed

project plan, risk

assessment and quotes

from suppliers

More detailed channel to

market, sales strategies,Distributors

etc

Detailed business plan, why is this a

good investment?

So what sort of things can we help with?

Costs of materials

Costs of overhead

People costs

Marketing costs

Testing Costs

Sub con / Consultants costs

Not all, but a proportion to help reduce your risk & help increase chances of success

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What Next?

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What Next?

Idea Ready Now1. See us tonight, exchange

details and let’s set up an “Explore & Access” meeting.

2. Do your preparation & planning

3. Complete form and get things started.

Interested but no Ideas…1. See us tonight and let’s

have a quick 5 mins Ideastorm…

2. Mull things over

3. Discuss with your team

4. Invite us to come and see how we could help?

5. Use the form to help inform your discussions & thinking.

www.forestryscotland.com

What Next?

Idea Ready Now1. See us tonight, exchange

details and lets set up a “Explore & Access” meeting.

2. Do your preparation & planning

3. Complete form and get things started.

Interested but no Ideas…1. See us tonight and lets

have a quick 5 mins Ideastorm…

2. Mull things over

3. Discuss with your team

4. Invite us to come and see how we could help?

5. Use the form to help inform your discussions & thinking.

Who wants a form, see me afterwards

www.forestryscotland.com

Re-Cap

Summary1. What is Innovation & why

do I need SE’s help?

2. What help is available?

3. What do I do next?

Objectives1. Find business

managers/owners looking for help to grow their companies

2. Raise awareness about what SE has done and could do for you

3. Get you thinking about growing your company through innovation…

All this info will be available on the website, and feel free to email richie.connor@scotent.co.uk for further discussion or info

www.forestryscotland.com

Richie ConnorRichie ConnorScottish Enterprise Scottish Enterprise Bridge StreetBridge StreetGalashielsGalashielsTD1 1SWTD1 1SW

Email: Email: richie.connor@scotent.co.uk Tel: 01896 662 209