Post on 24-Jun-2015
description
transcript
Brand You in 2014
_____________________________________
_________________________________________________________________
Whether or not you believe it, you already have a brand.
_________________________________________________________________
The truth is, !each and every one of us !
already has a brand.
_________________________________________________________________
With social media, our brand has become more personal !
and easier to define and shape !than ever before.
_________________________________________________________________
So… what exactly is a brand?
_________________________________________________________________
A brand is…
How you market yourself and your value to others
What sets you apart in the minds of your customers
Your USP and your compe==ve edge
_________________________________________________________________
People follow brands !for what they believe in !
and why they exist.
_________________________________________________________________
Your brand story !is how your customers decide !
if they like you, !if they trust you, !
and if what you offer !is worth their time.
_________________________________________________________________
Because time and attention are commodities now…
Which means you can’t buy your customers’ attention anymore.
You have to earn it.
All strong brands are based in what is…!
True
Genuine
Authen=c
_________________________________________________________________
“Be YOU!”
_________________________________________________________________
Does…!!
Your Self-Perception != !
How Your Audience !Perceives You!
!?
_________________________________________________________________
Branding is not an easy process. !
!It will involve a lot of soul-searching.
_________________________________________________________________
But if you invest the time in !building the foundation of your brand, !
it becomes your road map!to direct and identify !
every aspect of your business.
Brand You Resolutions for 2014
1. Find Your Story, Then Tell It
2. Know Your Audience
3. Use Visuals
4. Be Social
5. Now, Really Be Social
_________
_________________________________________________________________
To establish your brand, find a compelling way to convey the story of your why.
1. Find Your Story, Then Tell It
_________________________________________________________________
Your story is how you stand out from the crowd, how you earn aQen=on and trust, and how you answer the ques=on, “Why should I care?”
1. Find Your Story, Then Tell It
_________________________________________________________________
Your vision +
Your values +
Your purpose =
Your STORY
____________
1. Find Your Story, Then Tell It
_________________________________________________________________
1. Find Your Story, Then Tell It
What’s your superpower?
What are the values that you live by?
What do others praise you for most frequently? What exper=se do they rely on you for?
What adjec=ves do people use to describe you?
What are your true passions?
_______________________________________ _________________________________________________________________
1. Find Your Story, Then Tell It
Once you find your story, !find a way to tell it !
authentically and consistently.
_________________________________________________________________
1. Find Your Story, Then Tell It
Consistency will reinforce !your brand’s unique identity !
in the minds of your customers.
_________________________________________________________________
2. Know Your Audience
_________________________________________________________________
2. Know Your Audience
No maQer how compelling your message is, it will mean nothing without the right audience.
_________________________________________________________________
2. Know Your Audience
First define your story. Then define your tribe.
_________________________________________________________________
2. Know Your Audience
What do you want to be known for?
What business are you in? (The more specific your niche, the beQer.)
What value will you offer your tribe?
_________________________________________________________________
2. Know Your Audience
If you’re talking to everybody, you’re talking to nobody.
_________________________________________________________________
3. Use Visuals
_________________________________________________________________
3. Use Visuals
A strong, cohesive visual iden=ty reinforces your brand values. It encourages trust and reliability in your brand.
_________________________________________________________________
3. Use Visuals
Design elements like logos, photos, and videos are usually the first point of contact your customers have with your brand. So make them look professional!
_________________________________________________________________
3. Use Visuals
Your visual iden=ty on social media should also be consistent with your brand story.
_________________________________________________________________
3. Use Visuals
Before you use visuals, ask yourself… “Is this consistent with the values,
vision, and purpose I have for my business?”
“Does it add value to my brand?”
_________________________________________________________________
3. Use Visuals
The Internet loves images. Go for ones that are high-‐quality, eye-‐catching, and consistent with your brand story.
_________________________________________________________________
3. Use Visuals
On social media, use text updates and compelling visuals together whenever possible.
_________________________________________________________________
4. Be Social
_________________________________________________________________
4. Be Social
Today, social media is the best plaborm you have to tell your brand story.
_________________________________________________________________
4. Be Social
Use social media to meaningfully engage with others, customers and friends alike. It’s a chance for you (and your brand) to show your human side.
_________________________________________________________________
4. Be Social
Social media is about genuine interac=on and cul=va=ng rela=onships with others online.
_________________________________________________________________
4. Be Social
So no matter what social media platform you decide to use,
strive to create value for others.
_________________________________________________________________
5. Now, Really Be Social
_________________________________________________________________
5. Now, Really Be Social
The story that you tell online should accurately reflect what you are doing offline.
_________________________________________________________________
5. Now, Really Be Social
Build on what your brand stands for. Then represent it by ac=vely par=cipa=ng and contribu=ng in your local community.
_________________________________________________________________
5. Now, Really Be Social
You want to be sure you are consistently represen=ng the values of your brand in everything that you touch.
_________________________________________________________________
5. Now, Really Be Social
Align what you say online with what your brand delivers !
in real life.
_________________________________________________________________
So how do you brand YOU in 2014?
_________________________________________________________________
It all starts with !finding your story!
and learning how to tell it.
_________________________________________________________________
And if you are feeling a little overwhelmed by it all…
_________________________________________________________________
________________________________________ .com
Connect with me: facebook.com/OKay.Fabella linkedin.com/in/kayfabella
twiQer.com/kayfab
I’m here to help! hQp://kayfabella.com/start