© AMSOIL INC 2009 AUGUST 2009 · signage. I could never list the number of stories I have heard...

AUGUST 2009© AMSOIL INC 2009

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2 AMSOIL ACTION NEWS / AUGUST 2009

A. J. “Al” AmatuzioPresident and CEO, AMSOIL INC.

I have written often in this column about the impor-tance of self-promotion. You may recall the phrase I have used many times: “Toot your own horn because no one will toot it for you.” It is self-explanatory and I will not dwell on it here. To say it simply, if you are serious about building your AMSOIL business you should make every effort to promote your effort. At the very least, wear your AMSOIL colors and outfi t your vehicle with AMSOIL signage. I could never list the number of stories I have heard from Dealers who have gained additional business simply by wearing an AMSOIL shirt, jacket or hat, and I have had countless Dealers tell me about customers they have brought on board because of their AMSOIL visibil-ity on the road. Toot your own horn.

Corporate AMSOIL is doing its part to help you. It is important to understand that the great majority of multi-level-marketing companies do very little, if any, advertis-ing for their distributors. The money that multi-level-marketing companies pay out to their dis-tributors in the form of commissions would, in a tradi-tional marketing environment, be directed toward advertising. AMSOIL is an exception among MLM com-panies. Despite the smaller margins we set on our prod-ucts when compared to most other MLM companies, we invest heavily in advertising and promotional efforts.

In fact, as I am writing this a group of employees here at corporate is preparing to head out to the Sturgis Motorcycle Rally. As the “Offi cial Oil” of Sturgis, AMSOIL has secured an even stronger foothold in the motorcycle market. We are also, as you probably know, the offi cial oil of Daytona Bike Week. The recognition this brings to

AMSOIL Dealers, whether active in the motorcycle market or not, is substantial. It is all about increasing AMSOIL brand awareness. That benefi ts all Dealers.

Additional events we have partnered in have further increased our visibility. Our sponsorship as the offi cial oil of the National Street Rod Association has reinforced the AMSOIL name in yet another ideal market. The NSRA is a dedicated network of more than 55,000 classic car enthusiasts. The organization conducts 13 national events per year that are attended by over 250,000 people. The real exposure, however, comes from the tremendous amount of magazine coverage we receive.

Along similar lines, AMSOIL is the offi cial oil of the Diesel Power Challenge. This event brings the most dedicated diesel pickup truck owners in the nation together for two days of grueling competition, including drag racing, sled pulling and horsepower testing. The event, and AMSOIL, receives over 40 pages of magazine coverage and national television exposure.

We are also the offi cial oil of the Four Wheeler Top Truck Challenge. Participants from throughout North America converge to test their abilities and machines. Like the Diesel Power Challenge, the trucks are subjected to a series of rigorous tests, including a hill climb, obstacle course and towing competition. Our exposure is generated by full-blown coverage in Four Wheeler magazine and an hour long television feature.

Perhaps our most exposure is gained by our affi liation as the “Presenting Sponsor and Exclusive Offi cial Oil” of the premier off-road short course racing series in North America. The Traxxas TORC Series Presented by AMSOIL delivers national television exposure on ABC and ESPN2. Couple that with our sponsorship of several of the Series’ most popular drivers – Scott Douglas, Mike Oberg, Chad Hord, among others – and we are making our name a household word in another profi table market for AMSOIL Dealers.

We also continue as the primary sponsor of North America’s most competitive and popular snocross series. Now titled the AMSOIL Championship Snocross Series, this affi liation, again, provides exposure in a market com-prised of thousands upon thousands of knowledgeable and loyal AMSOIL customers. Although the competition is limited to a regional scope, all Dealers benefi t by the extensive television coverage it receives.

The list of our offi cial oil partnerships continues: AMA Pro Road Racing, the F1 ChampBoat Series, Loretta Lynn’s Amateur Nationals, the Canadian Snocross Racing Association and more.

And all of these high-profi le partnerships are sup-ported by an aggressive magazine advertising campaign. This past year alone AMSOIL ads and press releases appeared in more than 400 publications.

As you look to expand your AMSOIL business you can be assured that AMSOIL INC. will continue to evaluate its marketing options and make wise deci-sions in terms of the returns we receive on our invest-ments. So go ahead and blast those horns. You have a business to run, and we will be there with you every step of the way.


Harley Rider: AMSOIL Fulfills Its ClaimsWilliam Wright Sr. of Marrero, La. tested the quality claims of AMSOIL lubricants on a trip of over 1,000 miles aboard his Harley this spring. The hard ride included a run on the Tail of the Dragon and turned him into a life-long AMSOIL customer.

The Tail of the Dragon is part of US 129 on the state line between Tennessee and North Carolina. The 11-mile stretch with 318 curves draws thrill-seekers in all types of vehicles from across the country.

“I was a skeptic of AMSOIL products,” Wright said. “I want to emphasize was.”

Wright owns a 1997 Harley-Davidson Electra Glide. “It had 17,000 miles on it,” he said. “It was a repo, so who knows the history of the bike. There were signs of slight oil leakage around the rocker arms, heads and gaskets.”

Nonetheless, he bought the bike and looked for the best oil for it. “I had settled on Mobil 1 20W-50 syn-thetic oil,” Wright said. He had no real complaints about it, except that his bike burned a little oil during an earlier 900-mile trip. “That unsettled me,” Wright said. “I wanted my bike to run. Really I wanted it to purr for me, if you know what I mean.”

He learned about AMSOIL in online forums and on the AMSOIL website and decided “it was either great oil or a lot of hype,” he said.

Wright, his brother and a friend planned a road trip to Maggie Valley, N.C. “Before the trip I put four quarts of AMSOIL 20W-50 Advanced Synthetic Motorcycle Oil in my engine, AMSOIL 10W-40 Advanced Synthetic Motorcycle Oil in my primary and the Severe Gear 75W-90 in the transmission.”

In six days they drove through fi ve states and trav-eled all over Maggie Valley and the surrounding areas. “We even went to Deals Gap and rode the Tail of the Dragon,” Wright said.

The Dragon is famous for testing the mettle of machine and man. “I have a dent in my almost-brand-new, paid-to-have-painted fender from the engine guard,” he said. “Yep, I must have braked so hard going into a curve that the front end of my motorcycle dove downward with such force the engine guard put a crease in my fender about four or fi ve inches long.”

The rest of their trip also tested the bikes. They drove the Interstate averaging 70 to 75 miles per hour. “It was a lot of hard mileage on my 12-year-old bike,” Wright said. “We traveled up and down mountains, and when I rode the Dragon, I don’t think I got out of third gear.”

Then they were on to New Orleans. “We hit the road and started the drive home in the rain,” Wright said. “Outside of Chattanooga, we hit traffi c that was piled up for miles because of an accident. It was slow-going for at least 40 minutes. I was worried about my bike; it

was not too hot out, but with no wind cooling my motor, I worried.”

When the group stopped to rest, Wright’s brother checked the oil in his 1998 Harley-Davidson Road King that was running Harley-Davidson Syn3 motor oil.

“He had to add oil and this was only halfway home,” Wright said. “I was shocked. He was upset that he had to add oil. He checked my bike, and I had not burned any oil. He was mad to say the least, as he fusses over his bike worse than me sometimes.”

They continued their ride, running at 75 to 80 mph. “I drove a total of 1,988.3 miles,” Wright said. “Hard miles if you ask me, and I did not burn any oil at all. NONE.

“My brother said, ‘That’s it,’ and he dumped the Harley Syn3 and put in AMSOIL motorcycle oil. It felt like my engine never strained to keep up with the other bikes. Even driving in the mountains I had power to spare. My bike would get hot, but if we parked for 30 minutes, which I timed, I could put my hand on the rocker box because it cooled down that fast. I averaged 46 miles to the gallon with me on the bike, and I weigh 229 pounds, plus all the gear. We had headwinds so strong it felt as if someone was holding the bike by the rear and pulling. During that time I thought my mileage would really go down. I also thought my engine would really get a workout with the load on her.

“AMSOIL motorcycle oil is all it was written to be. I am switching to AMSOIL lubes for my Mustang. I am still in awe of AMSOIL products. You know, it is remark-able. I drove my baby hard and she never missed a beat, ran like a top, great gas mileage and non-stop riding for six days.”

RIDING FOR THE THRILL — AMSOIL customer William Wright Sr. rides the “Tail of the Dragon” at US 129 on the Tennessee/North Carolina state line. The Dragon has 318 curves in 11 miles, and is a favorite thrill ride for adventure-seekers.

AMSOIL ACTION NEWS / AUGUST 2009 3

RIDING FOR THE THRILL AMSOIL customer William Wright Sr



Thomas H. KirbyMichigan★Regency Platinum Direct Jobber

Tenth—Total Organization

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FIRST—Total OrganizationFIRST—Personal Group SalesNinth—New Qualifi ed Dealers and Accounts

Ches and Natasha CainSouth Dakota★Regency Platinum Direct Jobbers

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Second—Total Organization

Herschel L. GatesFloridaExecutive Direct Jobber

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Roger B. SilcoxAlbertaMaster Direct Jobber

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George and Shirley DouglasFlorida★★★Regency Platinum Direct Jobbers

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May 2009 HALL OF FAME

AMSOIL Hall of Fame members are recognized for their long-standing service,

achievement and commitment to excellence.

Dorothy Hansen Regency Platinum

Shirley Green ★Regency Platinum

Harold Hartman ★★Regency Platinum

Ray and Arlene Schmit★★★★★Regency Platinum

Bill and Donna Durand ★★★★★★Regency Platinum

LaDonna Harrison and LaVel Rude (Lingwall Organization)

★★★★Regency Platinum

Ora Mae Boardman ★Regency Platinum

David and Tracey CottrellOntarioDirect Dealers

Fifth—Commercial and Retail Marketing

Luis and Sharon PenaOhioExecutive Direct Jobbers

Eighth—Commercial and Retail Marketing

Greg M. DesrosiersAlberta★Regency Platinum Direct Jobber

Ninth—Total Organization


Chuck TrebinoCaliforniaExecutive Direct Jobber

Fourth—Commercial and Retail Marketing

Michael J. MatheTennesseeRegency Direct Jobber

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Kevin J. SeegerWisconsinPremier Direct Jobber

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Dane E. EvansCaliforniaDirect Jobber

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GRay and Kathy YaegerWisconsin★★★★Regency Platinum Direct Jobbers

Eighth—Total OrganizationFifth—Personal Group SalesFIRST—Commercial and Retail Marketing

Michael and Linda FordMinnesotaMaster Direct Jobbers

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John W. MoldowanAlbertaRegency Direct Jobber

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First Time 300 Level Honor Achievers 300 monthly commission credits 3 Dealers sponsored


HIGHER LEVELS OF R



Garth & Marilyn Carmin, Oregon Sponsors: David & Brenda Kerr


EXECUTIVE DIRECT JOBBERSMASTER DIRECT JOBBER

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JOBBERS

George & Shirley DouglasFlorida


John E. DoyleMaryland

Michael Ricketts, Ohio Sponsor: Robert S. Miller

Brian L. Soars, Pennsylvania Sponsors: Guy & Venus Baldwin

Neil & Lorena Stagner, Florida Sponsor: Edwin L. Greenwood

Gail Wrede, South Carolina Sponsors: Gerry & Patricia Reid

Alfred & June Zehendner, Wisconsin Sponsors: Jeffrey & Dianne Lange

Stephen & Laurie Barnes, Kansas Sponsors:Stephen & Lyla Smith

Randolph & Wanda Ferry, California Sponsor:Jay Christensen

Brian Klinkner, Missouri Sponsor: Steven W. Knuckles

Anibal J. Pagan, Florida Sponsor: Jeffrey “Scott” Hamaker

PREMIER DIRECT JOBBERS

Stephen BeckettVirginia

Gaylen & Candace Hinch, Texas Sponsor:Fred A. Schultz

John & Lisa Chesser, Texas Sponsors: David & Eline Haunschild

David F. Consalvo, Massachusetts Sponsor: Virgil DaLomba

Randy Elms, Texas Sponsors: David & Eline Haunschild

Christopher Kelley, Virginia Sponsor: Heath Palmer

Kevin & Debbi Kincaid, Washington Sponsor: Nicolaus L. Stephens

Jerry & Cynthia McDaniel, Alabama Sponsor: Cliff Goehring

Daniel Allain, Nova Scotia Sponsor: Bruce Low

Steve D. Arthur, Ontario Sponsors: Don & Carol Stefanik

Les & Betty BronsonPennsylvania

Willis & Rolene GingerichIndiana

Joseph & Sabre Karpowicz

Texas

Wayne & Cynthia KoehnKansas

Ronald & Virgie Lee Jones

Virginia

Charles W. JoinerFlorida

Duane J. SrokaMichigan

Tom & Becky Rundhaug, Minnesota Sponsors: Mylo & Patty Twingstrom

Dennis R. Savage, Connecticut Sponsor: Ernest H. Emory

Pat Shaw, Mississippi Sponsors: Lawrence & Sherry Stapleton

Phil & Tiffi ny Bafaro, Illinois Sponsors: Fred & Elaine Geske

Linda Bell, Texas Sponsors: David & Carol Bell

Philip & Nancy SchillingWisconsin




RECOGNITION May 2009

NEW DIRECT JOBBERS

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J. Frank DurbinIowa

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Albert & Denise RichFlorida

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Michael & Tracie LloydNebraska

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Leamon Archie ThrowerAlabama

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Jim & Margery WilliamsNevada

Sponsors: Norman & Barbara AyresDirect Jobbers: Norman & Barbara

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Vito & Paula BrinzoNew York

Sponsor: Dave M. MannDirect Jobber: Dave M. Mann

John & Leah KahrsIowa

Sponsors: Don & Mary SmithDirect Jobbers:

Don & Mary Smith

Wendell G. BoyleMaryland

Sponsors: Christian Jr. & Ruth Beiler

Direct Jobbers: Christian Jr. & Ruth Beiler

Eugene & Betty PyeattOklahoma

Sponsors: Ches & Natasha CainDirect Jobbers: Ches & Natasha Cain

Pete PowellCalifornia

Sponsors: Thomas & Maril-Jo GrohDirect Jobbers:

Thomas & Maril-Jo Groh

Alan Boone, North Carolina Sponsor: Coy Lewis

Shawn Burr, Virginia Sponsor: Justin Peszko

Joe & Carol Cerny, Illinois Sponsor: Fred & Elaine Geske

Sandy Chenoweth, Washington Sponsors: Dan & Lori Chenoweth

Kent & Kathryn Cloward, Wisconsin Sponsors: Bud & Lorna Bourquin

Laura Fay, Minnesota Sponsor: Brent J. Rach

Robert F. Gilbert, Arizona Sponsor: Charles J. Rycheley

Carl Hammond, Colorado Sponsors: Darrel & Kathy Kinkaid

Stephan D. Kiehm, Florida Sponsors: Robert & Maureen Watford

Doug Kromrey, Wisconsin Sponsors: Todd & Andrea Myers

William & Frances Lajoie, Connecticut Sponsor: Ernst Struna

Robert Leboeuf, Ontario Sponsors: James & Maria Ackney

Michael J. Lippner, California Sponsor: Jeremy A. Wright

Nicholas & Johanna Loddo, New York Sponsors: Thomas & Joanne Penisch

Daniel & Colleen Lory, California Sponsors: Bill & Donna Durand

Terry & Paulette Neidigh, Pennsylvania Sponsors: Marlin & Katherine Houck

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Leanita H. Pope, Texas Sponsor: Deborah L. Pope

Carl W. Reichwald, Wisconsin Sponsor: Gregory Vaughn

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Paul W. Sabel, Minnesota Sponsor: Eric W. Dalgaard

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Sponsor: Todd M. ClyneDirect Jobbers:

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Known for their excellent power-to-weight ratio, two-stroke engines have proven effective and popular for most of the last 100 years. Although pollution concerns have driven the small engine industry to four-stroke engines, they have also helped pave the way for cleaner, more effi cient two-stroke motors. Two-stroke engines have design differences and operate under conditions that require different oil chemistries than their four-stroke counterparts. To better service a two-stroke oil customer it is best to know how the engine operates, why it is used in place of a four-stroke engine and where and in what type of applications it is used.

What Is a Two-Stroke Engine?The terms “two-cycle” and “two-stroke” are often inter-changed when speaking about two-stroke engines. These engines derive their name from the number of directional changes the pistons make during each power stroke.

Internal combustion engines are used to produce mechanical power from the chemical energy contained in hydrocarbon fuels. The power-producing part of the motor’s operating cycle starts inside the motor’s cylin-ders with a compression process. Following this com-pression, the burning of the fuel-air mixture then releases the fuel’s chemical energy and produces high-temperature, high-pressure combustion products. These gases then expand within each cylinder and transfer work to the piston. Thus, as the engine is oper-ated continuously, mechanical power is produced.

Each upward or downward movement of the piston is called a stroke. There are two commonly used inter-nal combustion engine cycles: the two-stroke cycle and the four-stroke cycle.

How Are Two-Stroke Engines Different from Four-Stroke Engines?The fundamental difference between two-stroke engines and four-stroke engines is in their gas exchange pro-cess, or more simply, the removal of the burned gases at the end of each expansion process and the introduc-tion of a fresh mixture for the next cycle. The two-cycle engine has an expansion, or power stroke, in each cylinder during each revolution of the crankshaft. The exhaust and the charging processes occur simultane-ously as the piston moves through its lowest or bottom center position.

In a four-stroke engine, the burned gases are fi rst dis-placed by the piston during an upward stroke, and then a fresh charge enters the cylinder during the following downward stroke. This means that four-stroke engines require two complete turns of the crankshaft to make a power stroke, versus the single turn necessary in a two-stroke engine. In other words, two-stroke engines operate on 360° of crankshaft rotation, whereas four-stroke engines operate on 720° of crankshaft rotation.

Where Are Two-Stroke Engines Used?Two-stroke engines are inexpensive to build and oper-ate when compared to four-stroke engines. They are lighter in weight and they can also produce a higher power-to-weight ratio. For these reasons, two-stroke engines are very useful in applications such as chain-

Two-cycle motors deliver one power impulse for each revolution of the crankshaft.

A four-cycle engine requires four strokes of the piston (two up and two down) and two revolutions of the crankshaft to complete one combustion cycle and provide one power impulse.



saws, weed eaters, outboards, lawn mowers and motor-cycles, to name just a few. Two-stroke engines are also easier to start in cold temperatures. Part of this may be due to their design and the lack of an oil sump. This is a reason why these engines are also commonly used in snowmobiles and snow blowers.

Advantages and Disadvantages of Two-Stroke EnginesBecause two-stroke engines can effectively double the number of power strokes per unit time when compared to four-stroke engines, power output is increased. However, it does not increase by a factor of two. The outputs of two-stroke engines range from only 20 to 60 percent above those of equivalent-size four-stroke units. This lower-than-expected increase is a result of the poorer-than-ideal charging effi ciency, or in other words, incom-plete fi lling of the cylinder volume with fresh fuel and air.

There is also a major disadvantage in this power trans-fer scenario: the higher frequency of combustion heat- transfer rates from the hot, burned gases to the motor’s combustion chamber walls. Higher temperatures and higher thermal stresses in the cylinder head (especially on the piston crown) result.

Traditional two-stroke engines are also not highly effi -cient because a scavenging effect allows up to 30 percent of the unburned fuel/oil mixture into the exhaust. In addi-tion, a portion of the exhaust gas remains in the combus-tion chamber during the cycle. These inefficiencies contribute to power loss when compared to four-stroke engines and explain why two-stroke engines achieve only 20 to 60 percent more power.

How Are Two-Stroke Engines Lubricated?Two-stroke motors have what are considered total-loss lubricating systems. Because the crankcase is part of the intake process, it cannot act as an oil sump like on four-stroke engines. Lubricating traditional two-stroke engines is achieved by mixing the oil with the fuel. The oil is burned upon combustion of the air/fuel mixture.

Direct injection engines are different because the fuel is directly injected into the combustion chamber while the oil is injected directly into the crankcase. This process is effi cient because the fuel is injected after the exhaust port closes, and therefore more complete combustion of fuel occurs and more power is developed. Direct injection engines have a higher power density than traditional two-stroke engines. Because the oil is directly injected into the crankcase, less oil is necessary and lower oil consumption results (80:1 range).

Direct injection motors have higher combustion tem-peratures, often up to 120°F. They also require more lubricity than traditional two-stroke engines.

AMSOIL Synthetic 2-Cycle OilsAMSOIL Synthetic 2-Cycle Oils are formulated to provide maximum performance in all types of two-stroke applica-tions. Even though AMSOIL 2-Cycle Oils have been opti-mized for specifi c applications, they are multi-functional and recommended for use in many areas. Consult the 2-Cycle Oil Recommendation Chart (G1988) for more information.

• Excellent exhaust power valve performance• Low smoke and odor• Surpasses SAE #4 cold temperature fl uidity proper-

ties and has a -50°F pour point• Helps prevent wear on cylinders and bearings for long

engine life• Helps prevent pre-detonation by controlling

ignition-promoting deposits called “hot spots”• Versatile and excellent for all types of recreational equipment• Recommended for injector systems or at 50:1 mix ratios

• Saber Professional is “Smokeless”• Saber Outboard is a very low smoke, low odor product• At 100:1, both oils produce lower emissions than

oils mixed at 50:1• Saber Professional is recommended for

ISO-L-EGD applications• One mix ratio for everything eliminates confusion• Both oils are versatile and very good for many

applications• Cost-effective compared to oils mixed at

50:1 or richer• Saber Outboard exhibits low aquatic toxicity• Lean mix ratio helps prevent plug fouling and

exhaust port deposits

• Formulated for superior performance in DFI outboard motors• Helps prevent piston and combustion chamber deposits• Helps prevent “ring jacking” common to DFI outboards• Low smoke, low odor product• Contains up to 30 percent more additives for “super

clean” operation• Helps prevent wear for long engine life• Helps prevent rust• Multi-functional and recommended for use in many

two-cycle motors• Low aquatic toxicity• Recommended for use as injection oil or at a 50:1 pre-mix

• Provides excellent fi lm strength for high-heat, high-RPM motors

• Reduces friction for maximum power• Recommended for use with coated or non-coated

racing pistons• Recommended for use with exhaust power valves• Recommended for use with high-octane racing gas• Burns clean; Helps prevent ring sticking and

plug fouling• Provides excellent protection at 50:1 pre-mix or

in injection systems

hp Injector Synthetic 2-Cycle Oil (HPI)

Saber Synthetic 2-Cycle Oils (ATP, ATO)

INTERCEPTOR Synthetic 2-Cycle Oil (AIT)

DOMINATOR Synthetic 2-Cycle Oil (TDR)

ds

ct

ny



The AMSOIL INC. Technical Department’s mission is to develop products that deliver outstanding performance and concrete, unequaled benefits, while providing reproducible test results and timely product and spec-ifi cation information to help AMSOIL customers make informed purchasing decisions.

The AMSOIL Technical Department is a dynamic, team-oriented group that helps develop high-perfor-mance products and provides services that help the company’s independent Dealer network communicate the benefi ts of AMSOIL products to potential custom-ers.

The AMSOIL business model and unique product benefi ts demand focused selling efforts and the back-ing of a superior technical support arm that keeps product formulations ahead of constantly-changing OEM equipment and vehicle performance specifi ca-tions. AMSOIL strives to be 100 percent accurate and consistent in all product recommendations and to pro-vide problem-solving service that is not available from any other company.

AMSOIL Technical Services representatives receivefocused and rigorous training before beginning their service to the company’s Dealer network. Representatives carry highly-developed communica-tions skills to demonstrate courtesy and respect in every customer contact. They provide professional follow-up on every customer contact and take time to listen and understand the questions or concerns of Dealers and customers. Tech Services representatives focus on increasing customer satisfaction by respond-ing in a timely, accurate manner to customer and Dealer questions or requests for information.

“It is the goal of our department to provide optimum customer service,” said Technical Services Manager Don Zupec. “We strive to go above and beyond the call of duty with every phone call, email, fax and face-to-face encounter that we have with our Dealers and customers. Providing timely, accurate and complete information with every customer inquiry is our standard.”

Customers call every day with questions about the specifi c applications of AMSOIL products. They may seek information on the specifi cations AMSOIL prod-ucts are recommended for, what the recommended drain intervals are and how AMSOIL stacks up against competitors. Some customers may have warranty inquiries, said Zupec. “The customer may have an engine problem and wonder if an AMSOIL product

could be at fault,” he said. “From there, we begin our warranty process which involves in-depth information-gathering and fact-fi nding. In the end, all AMSOIL lubricants and fi lters are backed by a limited warranty, and it is our job to determine the real cause of the problem.”

Technical Services representatives also receive train-ing in general computer skills, as well as specific AMSOIL systems in order to provide the best possible assistance to callers.

The AMSOIL Technical Department specializes in providing information to people who value performance, cost optimization, equipment life and the environment.

The Technical Department looks for AMSOIL quality in everything it does. AMSOIL products and services deliver the benefi ts advertised and continually exceed expectations, achieving the overall goal: lifelong customers.

The best way for customers to receive the service they need varies with the type of need, Zupec said.

“If the need is urgent, the best way to get the answer is to call the tech line,” he said. “If the need doesn’t necessarily require an immediate response, an email is a great option. Even with email, we have a 24-hour response time, so our turnaround time with emails is very good as well.”

AMSOIL Technical Services is available Monday through Friday, 8 a.m. to 5 p.m. CST, and can be reached by phone at (715) 399-8324, by fax at (715) 392-3097 or by email at [email protected].

Technical Services representatives answer Dealers’ questions from corporate headquarters in Superior, Wis.



Open the Door to Sales With AMSOIL Specialty Products

AMSOIL has a wide range of these “door opener” products — P.i. Performance Improver has proven to be one such product, becoming extremely popular and earning raves from satisfi ed customers.

AMSOIL P.i. Performance Improver boosts fuel mileage, reduces emissions and restores power and performance. Dealers can confi dently recommend this product, knowing the results will likely turn

prospects into repeat customers.Among other products in this versatile line are Gasoline Stabilizer, Metal Protector, Heavy

Duty Metal Protector, High Performance Brake Fluid, Power Steering Fluid, Fogging Oil and Spray Grease, to name a few.

“AMSOIL Dealers can sometimes get stalled when talking to a prospect about switching over to one of the many AMSOIL lubricants,” said Regional Sales Manager Tim Golden. “In these instances, Dealers should remember that a good way to re-start the process is to redirect

it by talking about a non-threatening product like P.i. or M.P.“These products are inexpensive and almost universal in application. Every prospect you

meet will have an application for one or both of these products, and there is no perceived risk in using them. The kicker is that these products demonstrate an immediate positive impact to the prospect which often leads them to purchase the lubricants during a future call. Other good door openers are 2-cycle oils for weed trimmers, lawn mowers, outboard motors, ATVs and dirt bikes.”

Like all AMSOIL products, each of these products is formulated to be the very best avail-able and to exceed industry standards.• AMSOIL Gasoline Stabilizer keeps fuel from deteriorating during storage. It reduces

the oxidation process and helps prevent varnish and gum buildup in gasoline.• AMSOIL Power Steering Fluid reduces friction and delivers excellent wear

protection and lubricity for cooler operating temperatures, longer component life and quieter operation.

• High Performance Brake Fluids provide superior performance in auto/light truck, high-performance, racing and powersports applications.

• Through its superior fi lm retention, Engine Fogging Oil provides stored equipment with long-term protection against corrosion and dry starts, extending engine life and reducing operating expenses.

• Synthetic Multi-Purpose Spray Grease reduces friction and wear in high-speed/high-temperature components such as automotive wheel bearings and electric motors. It is a convenient spray for-mulation of AMSOIL Synthetic Multi-Purpose Grease.

• Silicone Spray is perfect for lubricating non-metallic surfaces that come into contact with metal, nylon, cardboard, fi berglass, wood or plastic surfaces.

• AMSOIL MP disperses water and protects metal surfaces from rust and corrosion, penetrates existing rust build-up and loosens bolts.

• Heavy Duty Metal Protector is fortifi ed with special rust and corrosion inhibitors. It penetrates and adheres to metal surfaces, leaving a dry, long-lasting wax-like protective coating. It dries completely and doesn’t attract dust. It is ideal for motorcycle, bicycle and ATV chains. It also works well as an under-coat, helping to prevent rust and eliminate squeaks.These products, and many more, can help Dealers open the doors to sales of AMSOIL

products and attract new customers and accounts.For a complete list of AMSOIL products, look online at www.amsoil.com.

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Dealers sometimes can sell to new customers by presenting them with some of the many AMSOIL products that have universal appeal, without the

sales obstacles that might be associated with motor oils.



Diesel engine emissions have been an ongoing envi-ronmental concern for the past few decades. Particulates and nitrogen oxides (NOx) associated with health problems and damaging smog and acid rain have been targeted by governments globally, and the United States, Europe and Japan have responded to demands to reduce these harmful emissions.

NOx forms when atmospheric nitrogen in the power-cylinder oxidizes. Because peak cylinder temperature plays a key role in NOx formation, methods of reducing the temperature, including cooled exhaust gas recircu-lation (EGR) technology, have been employed in modern diesel engines as solutions to reducing NOx emissions.

Diesel particulates are composed of solid carbon (soot), sulfate, bound water and unburned fuel and oil. Because sulfur is key to particulate formation, the sulfur level in diesel fuel has been gradually decreased over the years.

In the U.S., particulate and NOx levels were fi rst regulated in 1988, with regulations becoming increas-ingly stringent through the years. In fact, 1988 stan-dards set NOx and particulate levels at 14.4 g/kW-hr (grams/kilowatts-hour) and 0.8 g/kW-hr respectively, while 2010 standards have been set at 0.27 g/kW-hr and 0.013 g/kW-hr respectively.

Between the years 1988 and 1991, emission stan-dards were met by improving in-cylinder combustion through the use of unit injectors, electronic controls, controlled air swirl, improved combustion bowl design, reduced piston crevice volume, turbo-charging, air inter-cooling and reductions in oil consumption. The year 1991 also saw the use of high top rings to lower particulate emissions.

Fuel sulfur was successfully reduced by 90 percent in order to meet 1994 particulate targets, dropping from 5,000 ppm to 500 ppm in October 1993. The sulfur reduction had no harmful effects on diesel engines, and the API CG-4 oil category was established in 1994 using low-sulfur diesel fuel in all engine tests.

By 1998, retarded fuel injection timing was intro-duced to meet increasingly stringent NOx

emission standards. By displacing combustion

until later in the expansion stroke, retarded fuel injection timing lowers the peak fl ame temperature and effec-tively reduces NOx formation. High top rings and retarded fuel injection timing increased soot-loading on the oil, leading to the introduction of API diesel oil cat-egory CH-4 in order to prevent viscosity increases and increased wear due to soot.

In order to meet 2002 emission standards, most engine manufacturers introduced low levels (10-15%) of cooled EGR technology. EGR engines reduce NOx emissions by recirculating a portion of the exhaust to the engine’s combustion chamber, lowering peak com-bustion temperature and NOx formation. Although EGR engines effectively reduce emissions, they also run hotter and introduce higher levels of soot and acid into the oil, leading to increased wear, increased oil viscos-ity and shorter oil drain intervals.

The API CI-4 diesel oil specifi cation was introduced in December 2001 to protect against the higher tem-peratures and increased levels of acids, soot and oxi-dation associated with EGR engines. API CI-4 oils were formulated with increased detergent levels to protect rings and liners and increased oxidation inhibitors to prevent bearing corrosion. API issued an upgrade to its CI-4 specifi cation, CI-4 PLUS, in September 2004 in order to provide improved oxidation resistance, shear stability, acid neutralization and soot dispersancy for EGR engines.

Some manufacturers released their own diesel oil performance specifi cations in order to assure optimum protection for their equipment. For example, Mack released its stringent EO-N Premium Plus High Performance Diesel Engine Oil specifi cation in the spring of 2002 and upgraded it in April 2003 to EO-N Premium Plus 03 and again in June 2006 to EO-O Premium Plus.

The latest round of emission standards went into effect in 2007, requiring even more stringent NOx and particulate emissions reductions. While low levels of EGR technology (10-15%) were successfully applied in diesel engines to meet 2002 NOx emissions stan-dards, most manufacturers incorporated increased EGR rates of 25-35% in order to meet 2007 standards. Increased EGR rates mean 2007 and newer diesel engines run hotter than their predecessors, requiring diesel oils meeting the latest API CJ-4 specifi cation to be formulated with improved oxidation resistance properties to prevent thermal runaway and maintain engine protection.

Decreasing the level of sulfur in diesel fuel has been determined to be the most cost-effective way to decrease particulate emissions. The introduction of ultra low sulfur diesel (ULSD) fuel in June 2006 dropped


diesel fuel sulfur levels from 500 ppm to 15 ppm in order to meet 2007 particulate limits, provide compat-ibility with NOx after-treatment systems and enable high EGR rates.

In addition, in order to further reduce particulate emissions, diesel particulate fi lters (DPF’s) were incor-porated into all 2007 and newer American diesel engines, and CJ-4 diesel oils are faced with the chal-lenge of balancing engine protection with DPF life. Increased EGR, although effectively decreasing NOx emissions, results in less effi cient combustion and increased levels of soot, and some of it fi nds its way into the engine oil. Detergents within the oil are respon-sible for preventing soot from accumulating on internal engine components and increasing friction and wear, as well as preventing soot particles from agglomerating into larger particles that increase oil viscosity and clog oil fi lters.

Prreeemmiuumm AAPI CJCJ-4-4 Synyntheteticic 5WW--404

annnd 1155WW-440 Diieessel l OOilsAMSOIL Premium API CJ-4 Synthetic 5W-40 (DEO) and 15W-40 (DME) Diesel Oils are the premium choice for model year 2007 and newer diesel engines requiring API CJ-4 oil stan-dards. Premium API CJ-4 Synthetic Diesel Oils withstand the stress of heat, soot and acids to help prevent deposits, corrosion and wear, while their broad viscosity ranges offer supe-rior protection over a wide temperature range. Premium API CJ-4 Synthetic Diesel Oils effectively reduce oil con-sumption and emissions, while improv-ing fuel effi ciency.

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OOn-RRRoao d d DiiD eeselel EnginesAMSOIL offers four premium-quality synthetic diesel oils for all model year off-road diesel vehicles and pre-2007 EGR-equipped and non-EGR-equipped on-road diesel vehi-cles. They surpass the most stringent diesel oil specifica-tions for pre-2007 on-road diesel engines, including CI-4 PLUS and EO-O Premium Plus.

AMSOIL Synthetic 15W-40 Heavy Duty Diesel and Marine Motor Oil (AME) is a premium syn-


thetic diesel oil providing excellent protection and performance where highly effective control of wear and deposits is vital.

AMSOIL Synthetic Blend 15W-40 Gasoline and Diesel Oil (PCO) features a dual base of synthetic and hydro-processed petroleum base stocks in formulation with proven high-quality anti-wear additives, providing out-standing, cost-effective protection and performance.

AMSOIL Series 3000 Synthetic 5W-30 Heavy Duty Diesel Oil (HDD) combines extraordinary lubrication with improved fuel effi ciency in commercial, fl eet and personal diesel vehicles.

AMSOIL Synthetic 10W-30/SAE 30 Heavy Duty Diesel Oil (ACD) is formulated with premium synthetic base oils that exceed both 10W-30 multi-grade and SAE 30 straight-grade viscosity requirements for out-standing protection and performance.

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Last year, the AMSOIL Offshore Racing Team of Bob Teague and Paul Whittier cruised from Miami, Fla. to Bimini, Bahamas and back to set the Offi cial Endurance Record sanctioned by OSS in the Cat Lite Class. The team returned Friday, June 12 with the mission of defending and beating its own record in the 106-mile race. The team accom-plished its mission, running the endur-

ance event in 59 minutes, 40 seconds, which is a little more than fi ve minutes faster than last year’s record. The offi cial average speed of the team was recorded at 106.8174 MPH.

The team capped off the weekend on Sunday by entering and easily winning the Cat Lite class of the Sunny Isles Offshore Challenge.


The fi fth and sixth rounds of the 2009 Traxxas TORC Series presented by AMSOIL were held June 20-21 before a full house at Crandon International Off Road Raceway in Crandon, Wis.

In Saturday’s Kumho Pro 4x4 class, Monster Energy racer Rick Huseman took both the win and the Oakley Bomb Run Award for the fastest lap time, while the father/son Rockstar team of Kyle and Curt Leduc fi nished second and third respec-tively. AMSOIL Super Team driver Scott Douglas battled for a sixth place fi nish. On Sunday, Red Bull/AMSOIL driver Steve Barlow grabbed the lead for several laps before losing it in a multi-car incident. In the end, Huseman took the win and the

Oakley Bomb award for the weekend sweep. Despite fl ipping his AMSOIL Ford F-150 on its roof early in the race, Douglas refi red and tracked down the leaders for a strong fourth place fi nish.

In the AMSOIL Pro 2WD class, Rob MacCachren and Todd Leduc took fi rst and second place on Saturday, while Red Bull/AMSOIL star Ricky Johnson took third place and the Oakley Bomb Run Award. AMSOIL Super Team driver Mike Oberg shot out of turn one in second and held on to the position before hitting a rutted section of the track, turning his truck over and putting him out of the race. On Sunday, Johnson led most of the race, but a punctured tire from contact pushed him to a fourth place fi nish. AMSOIL-sponsored racer Scott Taylor took fi rst place and the Oakley Bomb Run Award, Leduc took

second and AMSOIL racer Dan Vanden Heuvel rounded out the top three. In the Forest County Potawatomi Pro Light class, Marty Hart took the win on Saturday,

with Team AMSOIL Super Team driver Chad Hord taking a close second and the Oakley Bomb Run Award. Steven Federico rounded out the podium with a third place fi nish. On Sunday, Hart completed the sweep with another win, with AMSOIL racer Jeff Kincaid fi nishing second and Mark Oberg fi nishing third. Hord fi nished seventh.

The highlight of the weekend was The Forest County Potawatomi Chairman’s Cup. Pro 4x4 and Pro 2wd trucks all battled it out in a shoot-out for the $25,000 prize and the cov-eted Chairman’s Cup Trophy, with the Pro 2wd drivers receiving almost a half track head start. Upon the start, Johnson grabbed the lead, with Mike Oberg close behind. Johnson held on for his fi rst-ever cup win, with Oberg putting pressure on him throughout the race.

Ricky Johnson Wins Chairman’s Cup in Crandon

Dan Vanden Heuvel earned a third place podium in the AMSOIL Pro 2WD class.

Ricky Johnson earned a third place podium and his fi rst cup win in Crandon.

Chad Hord earned a second place podium in the Forest County Potawatomi Pro Light class.

Bob Teague and Paul Whittier broke their own endurance record with a time of 59 minutes, 40 seconds.

Team AMSOIL Offshore Team Topples Its Own Record


AMSOIL welcomed the 2009 AMSOIL/Street Rodder Road Tour to the AMSOIL Center in Superior, Wis. on June 22 as part of the “AMSOIL Tour” leg of the nation-

wide classic car tour, which also included a stop at the St. Ignace Car Show in St. Ignace, Mich.

While the weather in Superior could have been a little nicer, it did not affect the number of enthusiasts who turned out to see the over 200 vintage cars in attendance. Jerry Dixie led the tour in his 1952 Chevy Bel-Air, and street rods of all makes and models spread out throughout the AMSOIL Center parking lot, offering something for every taste and generation.

The AMSOIL Tour was the third in a series of eight tour legs. For more information and a Road Tour schedule, visit the AMSOIL Promotions Blog, located under “Other Links” on the left side of the AMSOIL corporate website.

After earning a strong second place podium fi nish at the opening round of the 2009 F1-ChampBoat Series presented by AMSOIL season in Port Neches, Texas, Team AMSOIL powerboat racer Terry Rinker was looking for another strong fi nish at the second round of racing June 20-21 on the Ohio River in Evansville, Ind. With a heat index of 113 degrees, three different drivers dropped out of the race, forcing three re-starts in the fi rst half of the race. Undeterred by the sweltering conditions and a spin-out early in the race, Rinker fought his way forward from eighth place to earn his second straight second place podium fi nish behind winner Shaun Torrente.

The third round of the ChampBoat season took place June 27-28 in Bay City, Mich., where Rinker was looking to gain ground on points leader Torrente. He started the weekend on the right note, earning valuable points by grabbing the number two qualifi er position (behind Tim Seebold, but ahead of Torrente). While Seebold grabbed the lead in the fi nal, Rinker and Torrente battled it out for second before Rinker’s fuel pump gave out on lap 31. After the red fl ag

came out to stop the race, Rinker repaired the pump and was forced to re-start dead last. He managed to move up the fi eld to eventually fi nish a strong fourth. Although Torrente fi nished one spot ahead in third, Rinker’s strong qualifying points allowed him to close the gap in the overall standings by 14 points. He currently holds second, just 24 points behind Torrente.

“We had a great set-up this weekend, from qualifying to the fi nal,” said Rinker. “It’s too bad we had the fuel pump issue because we could have been back on the podium for the third time this year. The guys did a great job getting us back out there after the red fl ag. Without their hard work, we wouldn’t have been able to close the gap on Shaun and defend our 2009 championship.”

The fourth round of the F1-ChampBoat Series presented by AMSOIL takes place August 15-16 in Nashville, Tenn.

Tour leader Jerry Dixie provides an interview.

Terry Rinker earned a second place podium in Evansville.

Rinker currently holds second in the overall ChampBoat points standings.


Over 200 classic cars were on display during the AMSOIL/Street Rodder Road Tour stop at the AMSOIL Center.

Rinker Earns Second Place Podium in Evansville, Finishes

Fourth in Bay City

AMSOIL Welcomes 2009 AMSOIL/Street Rodder Road Tour


MARYLAND• August 27 - Thursday• September 24 - ThursdayMeeting - 7 p.m.HYNES RESIDENCE291 Chestnut Springs RoadChesapeake City, MD 21915Hosted by Dealer William Hynes (302) 540-2525 or (410) 885-3037

• August 21 - Friday• September 18 - FridayMeeting - 7:30 p.m.Downline and Guests FREE, Out of line – $5MARTIN RESIDENCE3994 Trace Hollow RunSalisbury, MD 21801Hosted by Regency Direct Jobbers Les & Linda Martin (410) 548-LUBE

MASSACHUSETTSNone Scheduled

MICHIGAN• August 17 - Monday• September 21 - MondayMeeting - 7 p.m.BRAUER RESIDENCE5709 Eggert PlaceBrighton, MI 48116Hosted by Direct Jobbers Scott and Dolores Brauer RSVP (810) 923-3334

• August 17 - Monday• September 21 - MondayMeeting - 7 p.m. (info) Meeting - 8 p.m. (opportunity)

KIRBY / AMSOILWEST AREACall ahead for locationHosted by ★Regency Platinum Direct Jobber Tom Kirby; RSVP to (248) 310-0604 or (248) 669-9093

• August 3 - Monday• September 7 - MondayMeeting - 7 p.m. (info) Meeting - 8 p.m. (opportunity)

ELLIS / AMSOILEAST AREACall ahead for locationHosted by ★Regency Platinum Direct Jobber Mike Ellis; RSVP to (586) 781-5092 or (586) 918-1578

• August 4 - Tuesday• September 1 - TuesdayMeeting - 7 p.m.KERBY RESIDENCE138 East First St.Ovid, MI 48866Hosted by Dealers Tim and Liz Kerby (989) 834-5213

MINNESOTA• August 20 - Thursday• September 17 - ThursdayMeeting 7 p.m.MEYER RESIDENCE512 Broadway StreetCleveland, MN 56017Hosted by Executive Direct Jobbers Charles & Donna Meyer (507) 931-3875

• August 20 - Tuesday• September 17 - TuesdayMeeting - 6:30 - 8:30 p.m.

THE FORD RESIDENCE1830 175th LN NEHam Lake, MN 55304Hosted by Executive Direct Jobbers Mike & Linda Ford(763) 434-1544 or (763) 257-3130 [email protected]

• August 4 - Tuesday• September 3 - ThursdayMeeting - 6 p.m.

TWINGSTROM RESIDENCE29200 Goldenrod Drive NWIsanti, MN 55040Hosted by Regency Gold Direct Jobbers Mylo and Patty TwingstromRSVP (612) 819-8835

• August 15 - Saturday• September 19 - Saturday Meeting - 6 p.m.

GUTKNECHT RESIDENCE1519 Pennsylvania Ave.Lynn Haven, FL 32444Hosted by Dealers Richard & Evelyn Gutknecht(850) 271-9266 Registration fee $5 for out of line/free for direct line

GEORGIANone Scheduled

HAWAII•Every ThursdayMeeting - 7:30 p.m. (Info)8 p.m. (Opportunity)ALEXANDER RESIDENCE94-1509 Waipio Uka St. Apt A202Waipahu (Waipio)(Oahu)Hosted by Direct Dealer Jarrett & Kako Alexander (808) 744-1595

IDAHO• August 1 - Saturday• September 5 - SaturdayMeeting - 1 - 3 p.m.SCHELL DISTRIBUTING INC.2000 W. BroadwayIdaho Falls, IDHosted by ★★★Regency Platinum Direct Jobbers Mark & Sherree Schell Reservations: (208) 524-0322; RSVP

ILLINOIS• August 1 - Saturday• September 5 - SaturdayMeeting - 9 a.m. - NOONBAUER RESIDENCE111 Woodland TrailAnna, IL 62906-3906Hosted by Direct Jobbers Norm and Barb Bauer (618) [email protected]

INDIANA• August 11 - Tuesday• September 8 - TuesdayMeeting - 7 p.m.EVANS RESIDENCE1115 Morningside CourtGreenfi eld, IN 46140Hosted by Executive Direct Jobbers Chuck and Linda Evans (888) [email protected]

IOWA• August 19 - Wednesday• September 16 - WednesdayMeeting - 6:30 p.m.BUFFET KING1519 E. Kimberly Rd.Davenport, IA 52807Hosted by Direct Jobber Allen “Charlie” Koch (563) 249-5490

KANSASKENTUCKY• None Scheduled

LOUISIANA• August 6 - Thursday• September 3 - ThursdayMeeting - 6:30 p.m.AUTTONBERRY RESIDENCE2520 Swiss StreetW. Monroe, LA 71291Hosted by Direct Jobber Ellis Auttonberry (318) 396-4348

MAINE• August 12 - Wednesday• September 9 - Wednesday Meeting - 7 p.m.RSVP for meeting location, directions, meeting focus and special requests.Hosted by Executive Direct Jobbers Lee & Susan Mortenson (207) 761-8375

• August 18 - Tuesday• September 15 - TuesdayMeeting - 6 p.m.

OAK HOUSE RESTAURANT34373 Yucaipa Blvd.Yucaipa, CA 92399Hosted by Dealers Kenneth & Joyce Hunt(909) 809-9932

• August 1 - Saturday• September 5 - SaturdayMeeting - 9 a.m.

SYNTHETICS FIRST3987 First St. Suite MLivermore, CA 94551Hosted by Master Direct Jobber Tom Santell (510) 351-8500 & Direct Jobber Roland Chan (925) 200-5379

• August 5 - Wednesday• September 2 - WednesdayMeeting - 7 p.m.

MCCOOL RESIDENCE2210 Codding DriveModesto, CA 95350Hosted by Direct Jobber Bill McCool (209) 577-0174


COMMON GROUNDS COFFEE SHOP1900 Vista Del LagoValley Springs, CA 95252Hosted by Executive Direct Jobber Chuck TrebinoPlease RSVP (209) 772-1394

• August 18 - Tuesday• September 15 - TuesdayMeeting - 7 p.m.Downline and Guests FREE, Out of line - $5LUDWICK RESIDENCE6015 Hughes StreetSan Diego, CA 92115Hosted by Direct Dealer Craig Ludwick RSVP (619) 583-5218

COLORADOCONNECTICUTNone Scheduled

DELAWARE• Every TuesdayMeeting - 7 p.m.KING RESIDENCE19 Oklahoma State Dr.Newark, DE 19713Hosted by Direct Jobber Greg King (302) 345-4350 Call for reservationsGuests welcome

DISTRICT OF COLUMBIANone Scheduled

FLORIDA• August 11 - Tuesday• September 8 - Tuesday Meeting - 7 p.m.COX RESIDENCE110 Lower Lake Ct.DeBary, FL 32713Hosted by Direct Jobber Hank Cox (386) 216-5988

AMSOIL DEALERMEETINGS

ALABAMA• August 20 - Thursday• September 17 - ThursdayMeeting - 7 p.m.STANLEO’S SUB VILLA605 Jordan LaneHuntsville, ALHosted by Executive Direct Jobbers Cliff Goehring & Gerry Gotvald (256) 337-0376

ALASKA• August 4, 18 - Tuesday• September 1, 15 - TuesdayMeeting - 7 p.m.STATEN RESIDENCE2949 Sunfl ower StreetAnchorage, AK 99508Hosted by Premier Direct Jobber Melda StatenCall for reservations (907) 333-0124

ARIZONA• August 18 - Tuesday• September 15 – TuesdayMeeting - 6:30 p.m.(No host dinner) 5:30 - 6:30 p.m.DENNY’S RESTAURANT825 S. 48th St.Tempe, AZ 85281Hosted by Dealer Jim Brewer(480) 968-4922 / (480) 221-0560Please RSVP

ARKANSAS• August 13 - Thursday• September 10 - ThursdayMeeting - 6:30 p.m.Call for meeting location.Hosted by Direct Jobber Jerry Gardner (501) 350-4869 [email protected]

CALIFORNIA• August 6 – Thursday• September 3 - ThursdayNo Host Dinner - 6 p.m.Meeting - 7 p.m.PIZZA FACTORY 3963 Phelan Rd.Phelan, CA 92371Hosted by Dealer Scott Smith RSVP (760) 221-8012 Guests welcome

• August 29 - Saturday• September 26 - SaturdayMeeting - 9 a.m - 12 p.m

AG MUSEUM4498 E. Hwy 140Merced, CA 95340Hosted by Dealers Ron Dinsmore(209) 382-0506 dinsmore6@gmail. comand Bob Geyer (209) 617-4573 [email protected]

• August 28 - Friday• September 25 – FridayMeeting - 6 p.m.

Check Our Website for Event LocationsHosted by Dealers Richard & Susan LundquistEveryone Welcome, Please RSVP(530) 668-0988 www.youroilman.com


JONES RESIDENCE11145 Shetland AveMontclair, CA 91763-6432Hosted by Direct Jobbers Casey & Andy JonesCall for reservations (866) 956-5695

• August 1 - Thursday• September 5 - ThursdayMeeting - 7 p.m.

SCHMIT RESIDENCE932 38th Ave. No.St. Cloud, MN 56303Hosted by ★★★★★Regency Platinum Direct Jobbers Ray & Arlene Schmit (320) 251-4861

MISSISSIPPINone Scheduled

MISSOURI• August 5, 26 - Wednesday• September 2, 23 - WednesdayMeeting - 7 p.m.HUNT RESIDENCE8H Fairways CircleSt. Charles, MO 63303Hosted by Direct Jobber Jim Hunt (636) 795-5910 Reservations are required. [email protected]


LUCZAK RESIDENCE4810 Mattis StreetSt. Louis, MO 63128Hosted by Regency Direct Jobbers Connie and John Luczak (314) 892-6018 [email protected]

MONTANANEBRASKANEVADANEW HAMPSHIRENEW JERSEYNone Scheduled

NEW MEXICO• August 25 - Tuesday• September 29 - TuesdayMeeting - 7:30 p.m.GREENBERG WAREHOUSE2415 Princeton Drive NE, Suite MAlbuquerque, NM 87107Hosted by Regency Gold Direct Jobbers Paul and Nancy Greenberg (505) 881-1693, warehouse; (505) 255-2137, home; fax (505) 881-4565. [email protected]

• August 3 - Monday• September 7 - MondayMeeting - 7 p.m.

KORZANOILS1550 North Solano DriveLas Cruces, NM 88001Hosted by Direct Jobber Kevin Korzan(575) 647-2557 www.korzanoils.com

NEW YORK• August 5 - Wednesday• September 2 - WednesdayMeeting - 7:30 p.m.WOLFE RESIDENCE34 Hillvale RoadAlbertson, NY 11507Hosted by Dealers Edward and Eileen Wolfe (516) 621-4565; [email protected]; Please call ahead to reserve a seat.

• August 19 - Wednesday• September 16 - WednesdayMeeting - 7:30 p.m.

SYRACUSE AREACall ahead for locationHosted by Direct Jobber Peter Finnerty (315) 682-9791


LOTITO RESIDENCE89 Owl Creek RoadSpencer, NY 14883Hosted by Regency Direct Jobber Peter Lotito (607) 589-4242Call ahead to reserve space and confi rm location or e-mail [email protected] www.lubedealer.com/new york




NORTH CAROLINA• August 29 - Saturday• September 26 - SaturdayMeeting - 10 a.m - NoonREID RESIDENCE1204 Narron Farm RdZebulon, NC 27597Hosted by ★Regency Platinum Direct Jobbers Pat & Gerry Reid (919) 269-3331 [email protected] call and reserve a seat for all meetings.


ATLANTIC BUSINESS CENTERS4913 Chastain Ave. Unit 28Charlotte, NC 28209Hosted by Dealer Gregory Finnican (704) 525-5565

NORTH DAKOTAOHIONone Scheduled

OKLAHOMA• August 18 - Tuesday• September 15 - TuesdayMeeting - 7 - 9 p.m.RESIDENCE INN by MARRIOTTOklahoma City South (Crossroads Mall)1111 East Interstate Service RoadOklahoma City, OK 73149 Hosted by Direct Jobber Carol Eaton and Dealer Jack Greene (405) 627-7292All Dealers and guests welcome.

• August 1 - Saturday• September 5 - SaturdayMeeting - 9 - 11 a.m.

GOLDEN CORRAL9711 East 71st StreetTulsa, OK Hosted by Regency Gold Direct Jobber Pat Grady (918) 258-6979

OREGON• August 20 - Thursday• September 17 - ThursdayOptional Dinner - 6 p.m. Meeting - 7 - 9 p.m.HAYDEN’S LAKEFRONT GRILL8187 SW Tualatin-Sherwood RoadTualatin, OR 97062Hosted by Regency Direct Jobber Ed Greenwood (800) 722-1092 Call fi rst to confi rm space for you and your guests.

PENNSYLVANIARHODE ISLANDNone Scheduled

SOUTH CAROLINA• Every TuesdayMeeting - 7:30 p.m.GEORGE KERR and ASSOCIATESNorthgate Building 5861 Rivers Avenue, Suite 107N. Charleston, SC 29406Hosted by Direct Jobber George Kerr (843) 747-8200 [email protected] www.lubedealer.com/kerr

• Variable MeetingsCall or e-mail for meeting time and date

SPRADLEY RESIDENCE1060 Cedar Creek Rd.Swansea, SC 29160Hosted by Direct Dealers Jim & Vicki Spradley (803) 429-2545 [email protected]

• August 13 - Thursday• September 10 - ThursdayMeeting - 7:00 p.m.

BEAUFORT CONNECTION29 Varsity St.Ladys Island, SC 29907Hosted by Dealer Gail Wrede - Please RSVP (843) 986-8844

• August 4 - Tuesday• September 1 - TuesdayMeeting - 7:30 p.m.

DENNY’S RESTAURANT2521 Wade Hampton BoulevardGreenville, SC 29615Hosted by Master Direct Jobber Loel D. Handley (864) 350-2082 [email protected]

SOUTH DAKOTA• August 13 - Thursday• September 10 - ThursdayMeeting - 7 p.m.WILBER RESIDENCE411 Ohio DriveBrookings, SD 57006Hosted by Dealer Art Wilber(605) 690-5327 to RSVP

TENNESSEE• August 13 - Thursday• September 10 - ThursdayMeeting - 7 p.m.BROWDERS ACE HARDWARE1100 Ladd Landing Blvd.Kingston, TN 37763Hosted by Dealers Bradley & Teresa Taylor(865) 376-2345


RV CHASSIS MASTER, INC.2364 Hwy. 91Elizabethton, TN 37643Hosted by Dealer Peter Scalf - Guests Welcome (423) 474-2068

TEXAS• August 15 - Saturday• September 19 - SaturdayMeeting - 1 p.m.COPELAND RESIDENCE3811 Canton DrivePearland, TX 77584Hosted by Direct Dealer Jonathan Copeland (281) 221-8991

• Daily MeetingsMeeting - 7 p.m.

Call for location.Hosted by Account Direct Bruce Shilander (206) 984-4330


WARD RESIDENCE310 S. Grove RoadRichardson, TX 75081Hosted by Regency Direct Jobbers Ronald & Sandra Ward (972) 231-0773 [email protected]

UTAHVERMONTNone Scheduled

VIRGINIA• August 11 - Tuesday• September 8 - TuesdayMeeting - 7:30 p.m.STANCIL RESIDENCE1236 General StreetVirginia Beach, VA 23464Hosted by Regency Silver Direct Jobbers Bill & Barbara Stancil (757) 420-0673


GRAVITTE RESIDENCE5337 Merganser CircleGloucester, VA 23061Hosted by Premier Direct Jobbers Cliff & Dee Gravitte (804) 694-0221


GREAT BIG FLEA MARKET3302 Williamsburg RoadRichmond, VA 23231Hosted by Dealer Roger Riggle (804) 803-0028 and Direct Jobber Curley O’Dell (804) 837-0807

• August 15 - Saturday • September 19 - Saturday(Presentation and Training)Meeting - 9:30 a.m.

GREAT BIG FLEA MARKET3302 Williamsburg RoadRichmond, VA 23231Hosted by Dealer Roger Riggle (804) 803-0028 and Direct Jobber Curley O’Dell (804) 837-0807

WASHINGTON• August 11 - Tuesday• September 8 - TuesdayMeeting - 7 p.m.PRUKOP RESIDENCE10306 86th Ave. E.Puyallup, WAHosted by Premier Direct Jobbers Raymond & Patsy Prukop (928) 305-0273 / (253) 279-3768 Cell Everyone welcome


ROPE WORKSS11616 E. Montgomery #53 Spokane Valley, WA 99206Hosted by Dealer Rich Lentes (509) 924-3206 All Dealers and guests welcome.

• August 17 - Monday• September 21 - MondayMeeting - 6:30 p.m.

GASPER’S LUBE SERVICE CENTER & WAREHOUSE3327 Meridian Avenue East #B Edgewood, WA 98371Hosted by Regency Direct Jobbers Cliff and Lorna Gasper (253) 864-7618 Everyone welcome.

• August 11 - Tuesday• September 8 - TuesdayMeeting - 7:30 p.m.

STOUGARD RESIDENCE22907 Prairie RoadSedro Woolley, WA 98284Hosted by Executive Direct Jobbers Marv & Charlotte Stougard (360) 856-1641 Guests welcome


WALSH RESIDENCE2220 South Castle WayLynnwood, WA 98036Hosted by Regency Direct Jobbers Tom and Shirley Walsh (425) 483-2582/800-800-9444T-1 certifi cation classes available by appointment with pre-paid registration.


AMSOIL PEARSON702 37th Street NE #DAuburn, WA 98002Hosted by ★★★★Regency Platinum Direct Jobber Leonard Pearson (253) 939-8401 Guests Welcome

• August 8 - Saturday• September 12 - SaturdayMeeting - 9 a.m. - noon

AMSOIL (SYNLUBE) STORE2424 North Monroe AvenueSpokane, WA 99205Hosted by Executive Direct Jobber Rich Plesek Everyone welcome. No charge


THE LUBE DOCTOR OFFICE2912 Graf RoadCentralia, WA 98531Hosted by Executive Direct Jobber Wayne C. Fletcher (800) 899-4799

WEST VIRGINIANone Scheduled

WISCONSIN • August 6 - Thursday• September 3 - ThursdayMeeting - 7 p.m.CEDAR GROVE FIRE HOUSEMain StreetCedar Grove, WI 53013Hosted by Dealers Steve Lubach and Jason Risseeuw (920) 668-6770 All Dealers and guests welcome


SEL-AMSOIL ACADEMY1201 Clough AvenueSuperior, WI 54880Hosted by ★★★★★★Regency Platinum Direct Jobbers Bill & Donna Durand Refreshments Served (715) 392-4006 Guests welcome


KERKMAN RESIDENCE28238 Durand AveBurlington, WI 53105Hosted by Master Direct Jobbers Kenneth & Lorna Kerkman (262) 534-2878


MITMOEN SERVICE GARAGE6017 65th StreetKenosha, WI 53142Hosted by Executive Direct Jobbers Victor and Lynn Mitmoen (262) 652-3399


PABST RESIDENCE650 Larcom StreetHammond, WI 54015Hosted by Regency Gold Direct Jobber Lynn Pabst (715) 796-5441 Guests welcome.


SWENDSON MOTORSPORTSN 60 W15034 Bobolink Ave.Menomonee Falls, WI 53051Hosted by Master Direct Jobber Scott Swendson (262) 754-9751Everyone welcome

WYOMINGNone Scheduled

INTERNATIONAL

ALBERTABRITISH COLUMBIAMANITOBANone Scheduled

NEW BRUNSWICK• August 17 - Monday• September 21 - MondayMeeting - 7:30 p.m.McLAUGHLIN RESIDENCE913 Coverdale RoadRiverview, NB E1B 5E6Hosted by Executive Direct Jobber Wayne McLaughlin and Dealer Wendell Steeves (506) 386-2896 Everyone welcome

NEWFOUNDLANDNOVA SCOTIANone Scheduled

ONTARIO• August 27 - Thursday• September 24 - ThursdayMeeting - 6 p.m.AMSOIL DISTRIBUTION CENTER6625 Tomken Road, Units 12-14Mississauga, ON L5M-5J3Hosted by Master Direct Jobber Walter Perera and local Dealers (866) 326-7645 fax: (905) 814-1802 www.sinwal.com

PRINCE EDWARD ISLAND• August 3 - Monday• September 7 - MondayMeeting - 7 p.m.CALL FOR LOCATION CharlottetownHosted by Direct Jobber Trevor MacDonald and Dealers Trevor Murray and Scott MacPhail. RSVP: (902) 626-9006

PUERTO RICONone Scheduled

QUEBEC• August 6 - Thursday• September 3 - ThursdayMeeting - 7:30 p.m.ENTREPÔT AUTOLUBE AMS ENVIRONNEMENT3030 Rue Des Fabricants Terrebonne, Quebec, Canada J6Y2A6Hosted by Silver Direct Direct Jobber Yvon Boucher (514) 990-1889

SASKATCHEWANNone Scheduled

For any changes, additions or questions regarding this bulletin board page please contact 715-399-6565 or send an e-mail to [email protected]



AUGUST CLOSE OUTThe last day to process August orders in the U.S., Canada and Puerto Rico is the close of business on Monday, August 31. Individual telephone and walk-in orders will be processed if initiated by the close of busi-ness. Internet and fax orders will be accepted until 3 p.m. CDT on that day. The last day to process August orders in Alaska is the close of business on Tuesday, August 25. All orders received after these times will be processed for the following month. Volume transfers for August business will be accepted until 3 p.m. CDT on Friday, September 4. All transfers received after this time will be returned.

HOLIDAY CLOSINGSThe AMSOIL corporate headquarters, U.S. distribution centers and Canadian distribution centers will be closed Monday, September 7 for Labor Day.

MULTI-PURPOSE SPRAY GREASE NO LONGER AVAILABLE IN CANADADue to limited sales and additional obstacles and expenses incurred through regulatory issues, AMSOIL Synthetic Multi-Purpose Spray Grease (CLCSC) is no longer available in Canada.

PRODUCT DISPLAY STAND PRICE ADJUSTMENTThe price of the Product Display Stand has been adjusted effective August 1.

Stock # Wt. Lbs. U.S. Can.G2479 46.0 149.00 206.00

MOTHERS® POWERCONE® AVAILABLE FROM AMSOILMothers PowerCone expands the Mothers PowerBall® line to offer the widest range of polishing possibilities. It makes quick work of any uncoated, polishable metal fi nish, no matter how intricate the design. Its ingenious conical shape provides an infinite range of sizes — ideal for getting into tight, difficult-to-reach areas. The long tapered side is perfect for polishing broad, curved surfaces. Combined with Mothers Metal Polish, the PowerCone provides a deep, mirror-like shine in less time.

Stock # Unit of U.S. Dealer/ U.S. Sugg. Measure P.C. Retail05146SN EA 27.05 35.1005146SN CA 154.80 210.00

DEALER MEETING SERIES SCHEDULED In conjunction with corporate business meetings or trade shows in Raleigh, N.C.; Chicago, Ill.; Las Vegas, Nev. and Orlando, Fla., Director of Filtration and Aftermarket Products Karl Dedolph will be the featured speaker at Dealer meetings titled “Building Your Business with AMSOIL Commercial Sales.” Limited seating is available. Advanced registration is required by calling 1-800-777-7094 or e-mailing [email protected]. Please provide the following information: location/date of the meeting you plan to attend, your name and spouse’s name (if attending), ZO number, phone number and e-mail address. Dealers in attendance will receive a special “Dealer Action Package” geared toward increasing sales in the commercial market.

AMSOIL Dealer Meeting - Raleigh Thursday, September 17, 2009 7 - 9 p.m. Holiday Inn Crabtree Valley Wakefi eld C&D 4100 Glenwood Ave. Raleigh, NC 27612 919-782-8600

AMSOIL Dealer Meeting - Chicago Thursday, October 8, 2009 7 - 9 p.m. Holiday Inn Chicago - O’Hare/Rosemont Wrigleyville Room 10233 West Higgins Rd. Rosemont, IL 60018 877-863-4780

AMSOIL Dealer Meeting - Las Vegas Thursday, November 5, 2009 7 - 9 p.m. Sahara Hotel & Casino Daytona Room 2535 Las Vegas Blvd. Las Vegas, NV 89109 702-737-2735

AMSOIL Dealer Meeting - Orlando Thursday, December 10, 2009 7 - 9 p.m. OCCC S 331 D (3rd Level) 9860 Universal Blvd. Orlando, FL 32819-8706 407-685-9800

MP NO LONGER AVAILABLE IN 55-GALLON DRUMSDue to limited demand, AMSOIL MP Metal Protector is no longer available in 55-gallon drums. MP is still avail-able in spray cans.



INCREASE PERFORMANCE WITH NGK SPARK PLUGS & WIRES AND TRICO WIPER BLADES

NGNGK IrIridium IX Spark Plulugs

Provide unsurpassed performance in auto/light truck and powersports appli-cations. The iridium alloy electrode is extremely durable to heat, corrosion and electrical wear. The fi ne wire electrode reduces the energy required to create a spark while providing increased ignition effi ciency and superior ignitability. The center electrode has an extra anti-foul-ing mechanism.

NGK VV-PPoweerr SpSparark Pluuggss

Offer higher performance in auto/light truck applications than standard plugs. The V-Power electrode lowers ignition system voltage requirements and pro-vides better protection against fouling, greater ignitability and improved perfor-mance over conventional spark plugs.

NGGK K Sttaanddardrd Spaparkk Pllugss

Provide excellent service for many applications, including auto/light truck, powersports and small engines. Provide reduced fouling, superior heat dissipa-tion and conductivity and excellent per-formance and durability.

NGGKK CoCommmmercial Spparrk Pluuggs

Specifi cally designed for commercial and other small engine applications, including lawn equipment, trimmers, pumps and generators. Their easy start-ing, anti-fouling design helps deliver longer life in heavy-duty and commer-cial applications.

NGKK SpS aark PlP ug WWiire SSetss

Manufactured with the fi nest materials and quality construction for excellent

noise suppression and superior conductivity. Offer exact OEM

fi t, form and function.

NNGK Spparrk k Plugs anndd PlPlug

WWires DaDataa B ulletinn

Highlights the features and benefi ts of NGK Spark Plugs and Wire Sets.

Stock # Qty. U.S. Can.G2400 25 3.10 3.55

TTRICCO O EExacact Fit

Pre-assembled to precisely match the vehicle’s arm type. Easily install in only seconds. All-metal blade con-struction provides superior strength and durability. Provide better-than-OEM performance and longevity and cover nearly 99 percent of all auto/light truck applications.

TRRICO NNeNeoFFoormm

TRICO’s highest-performing blades. Deliver constant, even pressure across the entire length of the wiper for a smoother, more consistent wipe. Attractive European aerofoil design keeps the blade on the windshield, even in high wind or vehicle speeds. Fit most popular vehicles and come with a blade cleaner cloth packet.

TRRRICOO WWiinnteer

Feature a protective rubber boot to prevent snow and ice from clogging the blade, providing a clean wipe and enhanced driving visibility. Riveted design for extra durability. Extra-thick, rugged OEM metal superstructure provides superior strength, and the pre-attached universal adapter fi ts 95 percent of vehicles.

TTRIICOO CClaassicc

Designed for vintage cars. Feature silver fi nish to resemble OEM blades on many classic American cars manufactured during the 1940s, ’50s and ’60s. Precision cut rubber wiping element provides a clean wipe every time. AMSOIL offers fi ve models from the Classic blade line.

TTTRICCOO HHeaavy DuDutyty WWiperer

BBlBladdess

Available for virtually all heavy-duty appli-cations, including heavy-duty trucks, buses and recreational vehicles. Feature durable metal construction and heavy-duty natural rubber wiping elements for quality performance and durability under demanding conditions. Quick and simple installation. Include adapters that allow blades to easily fi t on competitors’ wiper arms.

TRTRICO WWiW peer BlBladdese Data BBulletin

Highlights the features and benefi ts of TRICO Wiper Blades.

Stock # Qty. U.S. Can.G2330 25 3.10 3.55

longer life incial applicat

NGKK SpS aar

Manufactureand quality

noiseco

Fooor aapplplicicatation iininfoformrmmaatioion, usese tthehe PProroduductc LLooookukup GuGuiddesse aa t t wwwwww.amma ssoill.c. omomom


®

WE HONOR

PRSRT STDUS POSTAGE

PAIDAMSOIL

AUGUST 2009PRINTED IN USA

CHANGE SERVICE REQUESTED

Published 12 times annually

Minimum 10%

Post-Consumer Fiber (Discover in U.S. only)

WIX ®

ISO 9001:2000 CERTIFIED

AMSOIL INC.SYNTHETIC LUBRICANTS

AMSOIL BUILDING

Superior, WI 54880-1527

Internet: www.amsoil.com

(715) 392-7101

®

To order AMSOIL products call 1-800-777-7094 Technical Services: 715-399-TECH (715-399-8324)

The newly revised AMSOIL “A Study of Motorcycle Oils” white paper (G2156) is an effective tool for Dealers looking to increase their presence in the motorcycle market. Comparing the results of 15 popular SAE 40 motorcycle oils and 17 popular SAE 50 motorcycle oils across 12 different ASTM test procedures, the “A Study of Motorcycle Oils” white paper helps customers make educated decisions regarding which oil is best-suited to provide the best possible protection for their motorcycle investments.

Stock # U.S. Can.G2156 1.00 1.15


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