Chapter 1 Organizational Profiling EXECUTIVE XECUTIVE S SUMMARY UMMARY This project is created to determine different factors that go into the purchase decision fora pair of Levi’s jeans. • Consumer preferences for different brands, • Ways to effectively influence consumer decisions. • Purchasing behavior, • Satisfaction levels, of Levi’s • Consumer’s impression of Levi’s jeans • To determine what factors influence a consumer’s choice in the purchase Levi’s jeans. • To find out whether certain demographics influence consumer’s buying decisions. • To assess which brands of jeans are most preferred by customers. To determine which age group is perceived to be Levi’s primary customers.
basis of our success and drives our core purpose. It is the foundation of who we are and
what we want to become:
IINTRODUCTIONNTRODUCTION OOFF BBUSINESSUSINESS
LS&CO.’s history and longevity are
unique in the apparel industry: Levi’s®
jeans are the original, authentic and
definitive jeans. In 1853, during the
California Gold Rush, our founder, Levi
Strauss, opened a wholesale dry goods
business in San Francisco. That business became known as “Levi Strauss & Co.”
LLEVIEVI’’SS®®
Invented in 1873, Levi's® jeans are the original, authentic jeans.
They are the most successful, widely recognized, and often
imitated clothing products in the history of apparel. Levi's®
jeans have captured the attention, imagination, and loyalty of
generations of diverse individuals.
As the inventor of the category, the Levi's® brand continues to define jeans wear with the
widest range of products available, from quintessential classics, such as the famousLevi's® 501® Original jean, to favorite fits and styles in our Red Tab™ and Premium
If we have the final pattern design we will check the Denim consumption by a specialcomputer program, to determine the optimal Denim consumption. With this program we
are able to give out the fast offers our factory is famous for.
3.3. MMANUALANUAL CONSUMPTIONCONSUMPTION TESTTEST
4.4. PPATTERNATTERN CCUTTINGUTTING
To our in house education we have experience cutters, who are able to cut the most
difficult designs.
5.5. GGENERALENERAL PRODUCTPRODUCT SEWINGSEWING
Our sewing is done under supervision of one person, who is solely responsible for the end
product
6.6. FFINISHINGINISHING SEWINGSEWING
With finishing sewing we mean the sewing of the buttonholes, decorative lines on the
back pockets as well as other decorative stitching.
7.7. PPRODUCTRODUCT PACKINGPACKING
Every single piece of garment is manual packed and therefore double checked in our
packing department. We belief that the human influence is essential in maintaining the
high quality of our products.
8.8. QQUALITYUALITY CCONTROLONTROL
The final quality control is done by several department heads to ensure an inspection
based on their personal experience and to ensure an immediate feedback to their
