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PRC 513Best Practices & Lessons Learned
CALPA Conference, Morro BayApril 10, 20108:30-9:30 AM
John MottCooperating Associations Program Manger
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Public Resource Code (PRC) 513
Enables California State Parks to work with associations
Authorizes sales of interpretive and educational materials and services
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PRC 513
Generally defines interpretive and educational materials and services
Authorizes a cooperating association to provide interpretive and educational services in addition to sales
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PRC 513, continued
Describes non-educational, non-interpretive materials and services
Authorizes a cooperating association to engage in non-educational, non-interpretive activities following a “good faith effort” to obtain a concessionaire
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Interpretive and Educational Materials Relate significantly to park unit interpretive
and educational theme as defined in general plan
Portray iconic images, objects, landscapes or words that embody park unit’s heritage
Provide site orientation and participation in interpretive and educational activities
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I&E Material Examples
• Print Media– Publications
– Posters
– Field Guides
• Audio-Visual &
other Media
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I&E Material Examples - Logo Merchandise
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I&E Examples – Toys and Games
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More I&E Material Examples
• Cultural or Museum Replicas
• “Iconic Images or Resources– Jewelry – replica and modern– Images – replica and modern
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• Authentic Reproductions
• “Park Made” Items
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Interpretive and EducationalServices for Sale
Reflect themes and goals identified in general plans, interpretive plans and related documents
Focus on natural, cultural, historic resources of park unit
Include seminars, classes, tours and events
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Interpretive and Educational Services
Lectures and talks
Friends of Santa CruzHistory Lecture
Anza Borrego Foundation Poles for Hiking and WalkingFossil Treasures of Anza
Borrego
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Stewards of the Coast & RedwoodsEco Adventures – paddling, hiking, riding
http://www.stewardsofthecoastandredwoods.org/index.htm
Seminar Series – request a donation - http://www.stewardsofthecoastandredwoods.org/pe_seminars.htm
Group offerings – not public yet,
Corporate, family clients
Programs using federal stimulus money via Goodwill to hire staff to help run tours http://www.stewardsofthecoastandredwoods.org/groupadventures.htm
Seminars, classes, Seminars, classes, workshopsworkshops
RRiver Kyack Tour.JPGBreck Parkman amp group.JPG
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Anza Borrego Foundation Events Calendar
http://theabf.org/event Hike of the Month: Lower Willows, $10Sponsors:
Seminars, classes, Seminars, classes, workshopsworkshops
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Crystal Cove Alliance http://www.crystalcovebeachcottages.com/
education/ArtsinthePark.php The Great Plein Air Art Experience Landscape Photography - Sunset Camera Walk Plein Air Painting - Level 1
Seminars, classes, Seminars, classes, workshopsworkshops
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Tours/Events(Transportation devices owned by CSP or participants)
Anza Borrego Foundation Mongolia: Adventure of a Lifetime Desert Hostel: Arches and Canyonlands
http://theabf.org/events/multidaytrips
Mendocino Area Parks Association Arts for the Park
http://www.mendoparks.org/Arts_for_the_Parks/default_art_show.html
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Tours/Events (continued)
Sierra State Parks Foundation An Enchanted Evening at Vikingsholm http://www.sierrastateparks.org/
Friends of Hearst CastleChamber Music Concert
7/16/10http://www.friendsofhearstcastle.org/special_events.asp
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Non-Interpretive, Non-Educational Materials and Services
Lodging and food services Horse and equipment rentals Camping supplies Gifts and souvenirs, other than
interpretive/educational Transportation, except department-owned
equipment Recreational lessons Operation of theaters, golf courses, marinas
and other specialized facilities
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Lodging and Food Services
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Recreational Lessons (for fun)
Associations may offer lessons that are designed to forge emotional and intellectual connections between the interests of the audience and inherent meanings in the resource.
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Horse and Equipment Rentals
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Transportation, except that owned by the department
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Camping Supplies
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Specialized Facility Operations
Golf Courses
Marinas
Theaters
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Gifts and Souvenirs
Other than interpretive and educational
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Exception
If purchased from an on-site concessioner or the State Park E-Store,
good faith effort is satisfied.
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Firewood Sales On-site concessionaire has first right of refusal Must conveniently meet park visitor needs Cooperating association may sell when no
concession interest or ability
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Good Faith Effort – Business Solicitation Form
Identify three (3) local business entities Document contacts on form
If no interest, good faith effort is satisfied for duration of cooperating association agreement
If interest, Concessions Program may negotiate a concession contract
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Accounting and Reporting
Separate accounting for: I&E sales Non I&E sales Firewood
If non I&E, income will need reporting by park unit
New annual report
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Good Faith Effort Process
Less than $50,000/park & not a majority of sales On-site concessionaire not interested
Good Faith Effort satisfied No on-site concessionaire, use
Solicitation of Business Interest form
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Good Faith Effort Process
Greater than $50,000/park or a majority of sales Separation feasible – concession for non-
I&E Separation not feasible – All sales via a
concession
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Non-Interpretive, Non-Non-Interpretive, Non-Educational ActivitiesEducational Activities
*Cooperating Association Sells Non-Interpretive, Non-
Educational Merchandise Sales or Services
Refer to Guidelines Section IIIB
If less than $50,000 in annual gross receipts and not a
majority of the overall sales activity.
Refer to Guidelines Section IIIB4
More than $50,000 in annual gross receipts and/or a
majority of the overall sales activity.
Refer to Guidelines Section IIIB5
If on-site concessionaire not interested, good faith effort
satisfied.Refer to Guidelines IIIB4(a)
If no existing concessionaire, use Solicitation of Business Interest form. If no interest, good faith effort satisfied. If
interest, refer to IIIB5.Refer to Guidelines IIIB4(b)
If viable, sales or service may continue under a negotiated concession contract or RFP. Refer to Guidelines IIIB5(a)
If purchased from on-site concessionaire or from
State Park E-Store - goodfaith effort satisfied.
Refer to Guidelines Section IIIB3
If not viable, sales or servicemay include all merchandise,
including interpretive andeducational, under a negotiated
concession contract or RFP.Refer to Guidelines IIIB5(b)