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The Agrecovery Story so far …Graeme Norton, 3R Group Ltd

The Agrecovery Story so far …Graeme Norton, 3R Group Ltd

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IndexIndexThe Agrecovery Story

The Beginning…Progress made!

The Agrecovery Family has grownAgrecovery ContainersAgrecovery WrapAgrecovery Chemicals

ChallengesStrategiesQ&AWhat else is going on for 3R Group

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In the beginning…….5/6 years ago In the beginning…….5/6 years ago

Stakeholders recognised that Farmers and Growers of NZ needed a sustainable solution to deal with persistent “on farm” wastesSome success internationally with industry models (eg Australia’s DrumMUSTER & ChemClear Programme’s)SMF Funded Project 4183The journey towards Agrecovery began…

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2005 Business Plan developed 2006 Agrecovery Foundation establishedGoverned by trustees

Agcarm, Fed Farmers, Fonterra, Horticulture NZ,, Environment Waikato (for Local Government)

2007 Agrecovery Containers began3R Group continue to:

Manage the programme Supply all infrastructure & undertake all collectionsUndertake all marketing & communications activityAre responsible for programme growth & performance

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Progress Made! Progress Made!

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Agrecovery Family has grownAgrecovery Family has grown

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“During the year Agrecovery committed to a programme ofsite relocations and extension of opening hours to improvecontainer collection services.

The success of this has been immediately proved with significantly increased participation.”

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Agrecovery Wrap – Key points Agrecovery Wrap – Key points Industry good programme – under umbrella of Agrecovery Foundation but stand alone financiallyAccessible to all farmers nationwide Practical, affordableUser pays - no industry levy (yet)Supported by key rural retailers

Supported by key brand owners

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“With Agrecovery providing such a simple, cost effective system for wrap, farmers have no excuses for burning or dumping it on farm.”

Jim SpallHawke’s Bay Farmer

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Agrecovery Chemicals - Key Points Agrecovery Chemicals - Key Points Regional Council disposal activities coming to an endRecovery of unwanted agrichemicals now the problem of individual Farmers / GrowersAgrecovery Chemicals supported by Brand Owners Funded by a portion of their existing Agrecovery levyGovernment still “at the table” for POPsSome council support where possibleRest is “User Pays” – No Free RidersConsistent with other international programmesComprehensive booking & manifest system

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Membership registration…..Membership registration…..

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SMART Member servicesSMART Member servicesMembership enables

Online PurchasingBooking for eventsOnline Compliance RecordsElectronic programme updatesDirect marketing

Streamlined take back at collection site for membersNetwork with GROWSAFE®Booking system for Wrap / Chemicals Programme

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Agrecovery DatabaseAgrecovery DatabaseCustomer Management SystemRecords all communications, key activities with Brand Owners, Programme Users and key stakeholders Tracks and targets progress in securing prospective users and Brand OwnersDatabase now sitting at +5,000 recordsPowerful communication & networking tool

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ChallengesChallengesEncouraging more Brand Owners to participateIncrease participation in dairy hygiene sectorContinue to develop robust communications and marketing strategies to encourage more Farmers and Growers to make use of the programme – ramp up participation

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StrategiesStrategiesStrengthen links with Brand Owners by encouraging close relationship with Agrecovery Network with their activities, encouraged to promote alignment with AgrecoveryDevelop more end use markets for recovered plasticsIncrease network of wrap rural retailersContinue to expand network of collection sitesOn the ground programme supportParticipation at Trade Shows, Industry Events and Farmer/ Grower daysRelationship with rural media service providers

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What else has 3R been up to?What else has 3R been up to?

PaintCrete™ & GlassCrete™

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FeedbackFeedbackQuestions?

Graeme Nortongraeme@agrecovery.co.nz

021 922 595