10 Hotel Digital Marketing Trends to Capitalize the Holiday Season

Milestone ConfidentialMilestone Confidential

Top 10 Holiday Marketing

Strategies for HotelsNovember 2014 | Webisode #1

2Milestone Confidential

www.milestoneinternet.com blog.milestoneinternet.com @milestonemktg



The Panel

TERESA VILLARUZ

Sr. Marketing Manager

KRISTA MALCHOW

Business Development

Manager

ZULEMA ROMERO

Director of Client

Services

SELIN MAURICE

Sr. Manager of

Corporate Training

Speakers Moderator





For most…





For hoteliers…

5


Milestone Confidential 5


Milestone Confidential

About travelers

+=

Capture their

attention now!

10 strategies to

maximize your

holiday revenue





1. Start with a holiday marketing plan





1. Start with a holiday marketing plan

1. Create your holiday

strategy

2. Build holiday

content on your

website

3. Implement your off-

page strategies

4. Promote with

ongoing content





2. Create a holiday page on your

website






website

11






website

What to do

Where to eat

Where to shop

…and more!

12





3. Run (or repurpose) a holiday-themed

package or special





3. Run (or repurpose) a holiday-themed

package or special





4. Tell them about it… promote that

holiday special

Update your special offer listed on TripAdvisor with this holiday

special

Why?

1. Compelling

2. Timely

3. And converts!






holiday special

Create Google+ posts around this new page, as this drives high

SEO value and shows in Google’s SERP





4. Tell them about it… promote that holiday

special


holiday special


holiday special

19





5. Blog all about it

Create holiday-related

blog posts

Use as an opportunity to

recognize and thank

your customers

Create goodwill by sharing across all your

social networks

Make your business

about the customers, not

about you

20





6. “Decorate" your social channels

Cover images

are the first thing

users see on your

social channels

Add some winter

or holiday elements to

cover and

profile images

Give visitors a

reason to

remember you

• 851x315 px

Facebook Cover

• 1500x500 px

Twitter Cover

• 2120x1192 max & 480x270 min

Google+ Cover

21





7. In the spirit of giving, have a

giveaway!

Host a sweepstakes that

relates to your services

Appeal to holiday shoppers

Travelers

Staycation-ers

Collect email addresses as part of the entry

Increase social fans/followers

Increase qualified traffic to

your website





8. Be your area’s holiday-expert on

social and hyperlocal channels!

Update your hyperlocal channels with tips for your market this

holiday season!

23







Add business tips

on Foursquare on

what to do, where

to eat, and what is

fun this holiday

season!

For example, is this

the best place to

shop within

walking distance

of your hotel? Let

them know!

24







Create holiday-themed boards on your Pinterest account

Visuals are always a great way to catch

the attention of a browsing guest

25





9. Get paid by getting into ‘paid’ this

holiday season!

Create holiday/seasonal specific banners for remarketing, display campaigns,

etc. to dress it up for the holidays

26





10. Bring your offline holiday fun, online!

Encourage guests to showcase your holiday decorations

Create a “selfie booth”

Put a sign in front of your decorations

Encourage users to snap a photo & use a hashtag that promotes your property

Example: #happyholidays or #milestoneholidays

Why encourage selfies?

86% of Americans take at least 1 selfie per week

33% of Americans take 3 or more selfies per week

55% of selfies are taken on vacation





Conclusion

(Pre-Step 1): Ensure you have established a strong, consistent

off-page online presence.

Step 1: Devise a holiday marketing strategy – of the 10 tips

provided here, prioritize and decide which you’ll be focusing on this season.

Step 2: Create all of the holiday content on your website – build

out the holiday page, special, and blog post.

Step 3: Implement your off-page strategies – upload those holiday images, create tips, load specials, create your PPC

campaign, and more.

Step 4: Craft a content & promotion schedule, and implement

it.

28





Thank you to our sponsor:

EyeforTravel is a community where the world’s top online travel brands

meet to drive forward growth and innovation in the travel and

hospitality industry. They provide a diverse product portfolio including

industry analysis, insights, research papers, webinars, reports, and also

hosts several educational conferences worldwide. Please check them

out at www.eyefortravel.com.

http://www.eyefortravel.com/





Thank You & Happy Holidays from the

Milestone Team!

More digital marketing tips at http://blog.milestoneinternet.com

December webinar: Your Hotel’s Digital Marketing Snapshot and How

to Plan for the New Year

http://blog.milestoneinternet.com

Date post:	15-Jul-2015
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