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2009 Curling European Championships
Post-campaign analysis
Prepared by Eurosport, December 2009
Overview of the event
Campaign period: December 5th to 12th, 2009
Hours of broadcasting: 23h Including 14h LIVE
Reach: 15.7 million different viewers
A WCF Permanent Presence, thanks to an intensive rectangle promotions and promotion of the event on Eurosport Player
Profile of the audience: 71% Men 14+61% Upmarket
A dedicated section with all the latest news & results
A direct access to the event videos via Eurosport player section
ONLINEON AIR
Source: AGF/GFK, BARB, CKO-Intomart, MMS, Gallup, Sofres, AGB Polska, Arma/GFK RomaniaNetwork audience - Period from 05/12/09 – 12/12/09. Reach based on 03:00-27:00
TV visibility
Event broadcasting
23 hours broadcast in total
15.7 million different viewers have watched the event on Eurosport
Channel Date Start End Sport Competition Event Leg
EUROSPORT INTERNATIONAL 05/12/2009 10:00 11:30 CURLING E.CH ABERDEEN Round Robin_._Men
EUROSPORT INTERNATIONAL 06/12/2009 23:00 25:25 CURLING E.CH ABERDEEN Round Robin_._Men
EUROSPORT INTERNATIONAL 07/12/2009 10:45 12:55 CURLING E.CH ABERDEEN Round Robin_._Women
EUROSPORT INTERNATIONAL 08/12/2009 09:15 12:00 CURLING E.CH ABERDEEN Round Robin_._Men
EUROSPORT INTERNATIONAL 08/12/2009 18:00 19:00 CURLING E.CH ABERDEEN Round Robin_._Men
EUROSPORT INTERNATIONAL 08/12/2009 19:10 19:50 CURLING E.CH ABERDEEN Round Robin_._Men
EUROSPORT INTERNATIONAL 09/12/2009 11:00 12:55 CURLING E.CH ABERDEEN Round Robin_._Men
EUROSPORT INTERNATIONAL 09/12/2009 23:00 25:25 CURLING E.CH ABERDEEN Round Robin_._Men
EUROSPORT INTERNATIONAL 10/12/2009 09:00 11:55 CURLING E.CH ABERDEEN Round Robin_._Women
EUROSPORT INTERNATIONAL 11/12/2009 23:30 24:30 CURLING E.CH ABERDEEN 1/2F_._Men
EUROSPORT INTERNATIONAL 11/12/2009 24:30 25:30 CURLING E.CH ABERDEEN 1/2F_._Women
EUROSPORT INTERNATIONAL 12/12/2009 10:55 12:00 CURLING E.CH ABERDEEN Final_._Women
EUROSPORT INTERNATIONAL 12/12/2009 13:30 14:00 CURLING E.CH ABERDEEN Final_._Women
EUROSPORT INTERNATIONAL 12/12/2009 23:00 24:30 CURLING E.CH ABERDEEN Final_._Men
Le Gruyère campaign overview
Le Gruyère visibility:
78 sponsorship elements Le Gruyère broadcasted
34 spots delivered
More than 38 million impacts
18 million different viewers have seen the campaign Le Gruyère
A strong visibility for the WCF along the event
Planned
Sponsorship elements 75 x 6 ”
Delivered
78 x 6 ”
25 x 6 ”Promotion spots
Titles
Break bumpers
26 x 6 ”
24 x 6 ”
26 x 6 ”
28 x 6 ”
24 x 6 ”
+3 Additional elements
Campaign period: November 29th to December 12th, 2009
Spots 34 x 30 ” 34 x 30 ”
Le Gruyère campaign in Eurosport recorded more than 38 million impacts
The campaign reached a male and upmarket audience
Impacts by target (in ’000)
Campaign impacts and profile on key targets
IMPACTS
38 17437 018
22 606
9 485
All individuals Adults 14+ Upmarket Men 14-49
Campaign reach and profile on key targets
Reach by target (in ’000)
Almost 18 million different viewers on Eurosport!
REACH
17 80917 181
10 134
4 621
All individuals Adults 14+ Upmarket Men 14-49
Online visibility
Online Curling section - News
Sponsorship masthead : Le Gruyère
Promotion:
Link to Eurosport player: Live coverage of the Curling European Championship 2009
Latest news
Updated News
Promotion:Rectangle ad with a direct link to drive the users to WCF website
Curling European Champs - Boxes on the Wintersports sections
Boxes presenting the event and driving the users to WCF website
Boxes on Eurosport websites versions:
Eurosport.fr
Eurosport.co.ukEurosport.com
Eurosport.it
Eurosport.es
Eurosport.de
Conclusion
Campaign Summary
23h of broadcasting, including 14h LIVE
15.7 million different viewers
A WCF Permanent Presence, thanks to an intensive rectangle promotions (over 1 million impressions delivered) with a good
click-through rate.
More than 38 million impacts and 18 million different viewers for Le Gruyère campaign
A dedicated section with all the latest news & results
A direct access to the event videos via Eurosport player