2010 - WiMAX Forum - Jakarta Indonesia - nov 10 rel3

8/7/2019 2010 - WiMAX Forum - Jakarta Indonesia - nov 10 rel3

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Sofrecom presentation for WiMAXJakarta, Novembre 26th 2010



P. 226/11/2010

Agenda

Sofrecom Group, part of France Telecom – Orange Group

Broadband market and trends

WiMAX experience and feed back

Sofrecom in Indonesia



P. 326/11/2010

France Telecom - Orange Group is

the 5th telecommunication company worldwide

France Telecom Orange Group successfully launched 28 mobile operations

The precursor of 3G services

The leader in convergent and innovative services (IPTV, m-payment…)

The operational excellence (Quality of Service, QoS of network)

An international footprint

186M clients / 126M mobile

¾ under Orange Brand

54 B € revenues

Egypt

Jordan

MadagascarDominican Republic

RCA

Botswana

Cameron

Equatorial

Guinea

ée

Mali

CDI

Senegal

Guinea - BissauGuinea

Mauritius

CaribbeanReunion

Vanuatu

Kenya

Niger

France

United Kingdom

Spain

Poland

Romania

MoldaviaSlovakia

Switzerland

Belgium

Austria

Armenia

Ouganda

Tunisia



P. 426/11/2010

Sofrecom is the engineering, deployment and consulting

Company of France Telecom Orange Group (100% subsidiary)

Sofrecom supports FranceTelecom Orange Group in itsinternational developmentby conducting launch and day-

to-day operations

Sofrecom provides consultancyin more than 100 countries : webuild solutions for telecom

players, structure operators,can manage companies andhelp creating value

France EuropeAMEA / RoW

Outside Orange Footprint• Telecom operators

• Governments

• Investors

Expertise



P. 526/11/2010

Indonesia

Argentina

Morocco

Algeria

Libya

Poland

Senegal Yemen

Egypt

El Salvador

Jordan

our subsidiariesbranches & presence

ThailandVietnam

Operators and Service

Providers

VNOs, FVNOs et MVNOs

Governments Regulatory

bodies & International

Organizations

Investors

More than 1000 consultants

& experts

2009 turnover: 105 m €

ISO 9001 certification

Established in 1966

Groupe France Telecom

Strategy &

Marketing

Networks &

Operations

Information

Systems

Sofrecom, global leader in telecom and ICT

Key figures

Our clients



P. 626/11/2010

Sofrecom provides a large range of skills, from Strategy

to Operations, either on marketing, IT or Network

Business planning Offers design &

launch

Distribution & salespromotion Communication &

operational marketing Churn & loyalty

management Innovative products :

IPTV, multiplay,audience, m-payment

Strategy &Marketing

CRM policy Commercial

processes (distribution

support, customerservice, billing…) Change management Audit & risk

management Quality management Revenue assurance Fraud management

Organisation&

Processes

Advice on tools choice(billing, CRM, BI…)

Integration &

development ofsolutions Functional & technical

architecture BSS/OSS solutions MVNO solutions Geographic

Information System

InformationSystems

Technology expertise:Broadband,backbones, NGN,WiMax, 2G-3G

Global network design Engineering & RFP Contract supervision Roll-out management Commissioning QoS Improvement Operation

enhancement

Networks&

Services

• Project management end to end (think, build, run)

• Implementation & roll-out

• Market intelligence

• Strategic analysis

• Due Diligence

• Management services

• Human resources & training



P. 726/11/2010

Sofrecom has an exceptional experience-based know-how

Sofrecom has deployedmore than half ofexisting Orange

Operations worldwide

~ 100 M clients~ 30 B € revenue

Sofrecom hasconducted the 6 majorMobile launches of FTOrange Group over the

past 3 years

We’ve based this success on :

1. High-level expertise (Marketing, Sales, Regulatory, Network & IT)

2. Strong and best in class program management3. Bringing those expertises all together as an operator for higher impact

4. Knowledge Management / Methods

Sofrecom is alsolaunching Greenfield

operations out ofOrange footprint :Tunisia, Pakistan,

Uganda + 3G launches



P. 826/11/2010 P. 826/11/2010

Sofrecom has conducted numerous launches of operators

>1990’s >2000 >2005 >2007 Today

Orangere-branding

3G technologyspreads

Emergence ofGSM technology

New external growth wave with M/E & Africa acquisitions& launches : RCA, Kenya, Uganda, Niger, Armenia

3G and edge launches in Western Europe (UK, Spain, Poland, Romania, …)followed by Eastern Europe (ie Moldavia) and M/E & Africa

High implication in the re-brandings of European countries (France, Netherlands, Switzerland, …)

followed by Middle East and Africa (Cameroun, Senegal, Jordan, …)

Support the mobile launches in France, Slovakia, Netherlands, Belgium, Denmark, Romania, Switzerland, Poland

Today, our challenge is to accompanyGrowth (audience, contents, health,convergence) and to continuesupporting Greenfields

Orange ExternalGrowths start again

Convergence+ New Models

Over the years, we have accumulated unrivalled experience from having conductednumerous consulting projects for the launch of 2nd and 3rd generation mobile operators

in the various evolutions stages of the mobile market and in very different countries

http://images.google.fr/imgres?imgurl=http://www.sospc34.net/site1/images/logoOrange.gif&imgrefurl=http://www.sospc34.net/site1/modules/pages/index.php?pagenum=6&usg=__3UAOC3MeGkdjGYt7gJvf7-PBHtE=&h=416&w=416&sz=6&hl=fr&start=1&um=1&tbnid=wIXogziZFMMFXM:&tbnh=125&tbnw=125&prev=/images?q=logo+orange&hl=fr&um=1



P. 926/11/2010

Some references

Shadow Management and Management Al Madar Libya

Teleyemen Ethio Telecom

Program Management Office Telkom Kenya, Orange Uganda Vietnam Ministry of Information and Communications : ITC Policy Support

Program financed by the World Bank

Revenue assurance Data accuracy and internal fraud prevention (Telecom Argentina, PT

Telkom Indonesia, CIT Ivory Coast, AT-Algeria, etc.) Measurement of atypical interconnection traffic TPSA Poland Overconsumption Management Process TPSA Poland

Due Diligence / Assets evaluation Türk Telekom, Tunisie Telecom, Telkom Kenya, Ghana Telecom…

GSM licenses valuation in Chad Asia, Middle-East (on going)



Broadband marketand trends



Our vision of the world mobile market

While mobile subscribers outnumber fixed-line subscribers worldwide,most international traffic is still originated and terminated on fixed

lines. However, it’s clear that mobile originated traffic growth willcontinue to outpace fixed-line growth. In emerging markets, mobile networks are cheaper and easier to deploy than fixed-line

networks and are frequently the only telecommunications service available to consumers.

In Europe, Asia, the U.S., and Canada, younger consumers are increasingly opting out of thefixed phone network and using mobiles for all voice communications. Continued fixed-mobilesubstitution will keep mobile subscribers central to the fortunes of international carriers for

years to come

Convergence is everywhere Convergence was only a word in 2006. Two years later, it has become an obvious fact. As of

today, it takes two new forms:

The possible mixture of offers or services unties the imagination.

• Under the term “Open world”, each of the major players attempts to attract the greatest worldwide

community of developers to their profits.• Google and Apple are trying to attract vast communities of developers, chasing good ideas well

beyond their own respective R&D centres.

The services are instantly available and can be used by competing operators’ customers

as well.

• The attitude of Nokia, Apple or Google with their “Application Stores” is driving operators to change

their own operating procedure and to adopt the “from subscribers to consumers” method.

18/11/2010 P. 11



Global trends

Broadband everywhere Towards all-IP networks;

Impressive growth of communication services (IP traffic explosion); Global coverage and access ubiquity (anywhere, any devices);

Improve radio efficiency;

Increase capacity on mobile backhaul;

Explore ways to reduce the cost per bit;

Put in place content delivery architecture;

Increase knowledge and management of Internet Traffic.

18/11/2010 P. 12



South East Asia Mobile

One of the fastest growing regions for the mobile phone industry is the Asia Pacific region.

Asia is an area of contrasts, between the industrialised markets of Japan, South Korea,

Australia and New Zealand, and the developing economies, some of which aremassive, namely China and India.

More than 8 countries (including Bangladesh, Cambodia, India, Indonesia, Laos, Pakistan,

Sri Lanka and Vietnam) should see an increase of more than 500 million subscribers

before 2012, which represents 37% of the total market in Asia.

China and Asia Pacific are the regions which will offer most growth in the years to come

but it is not without risk. These emerging markets have low incomes and weak ARPU(average revenue per user), just US$3.90 per month in some countries. Moreover, more

than 85% of mobile users in these markets are prepaid subscribers. The challenge for

mobile phone operators is to introduce new business models with attractive fixed price

plans.

In Indonesia – where 3G networks have been up and running for several years but whose

market did not really get off the ground until 2008 – there are already plans to migrate to

4G in the short to medium term, with a service launch scheduled for late 2013.

Asia-Pacific has the lowest ARPU levels of all the regions covered, and there is significant

churn in countries such as the Philippines, where Globe averaged over 7% churn per

quarter the last three quarters of 2009, and especially Indonesia, where 3 (an MNO)

reported a striking 24%+ churn per quarter in 2009 (source: Wireless Intelligence, 2010).

18/11/2010 P. 13



Broadband Global

WiMAX represents 0,8%of the market today andwill represent 3,56% by2015,

during that period theWiMAX users will increaseby 6,6 times

18/11/2010 P. 14



Broadband Asia Pacific

WiMAX represents 0,65%

of the market today and willrepresent 4,26% by 2015,

during that period theWiMAX users will increase

by more than 12 times

And will represent morethan 50% of the globalusers

18/11/2010 P. 15



Open questions ..

Does WiMAX still have a role? How to positioning WiMAX successfully in emerging markets

Spectrum Challenges & Availability in emerging markets

18/11/2010 P. 16



WiMAX experience

feed back



P. 1826/11/2010

Sofrecom WiMAX references

Sofrecom has supported Orange Group to launch severalGreenfield operators, where WiMAX was one of thetechnology chosen to be a convergent operator and bring akey differentiator in the market :

Orange Uganda

Orange Niger

Sofrecom has also helped Augere Group to launch severaloperations fully WiMAX in

Bangladesh

Pakistan Uganda





Sofrecom Indonesia



P. 2126/11/2010

Sofrecom Indonesia More than 30 years of cooperation on the field

Sofrecom has been working in Indonesia since 1976

Official branch opened in 1994 in Jakarta Today fully integrated in the local Indonesian context Local resources and expertise

Some examples of projects PALAPA Network construction and supervision (1977-1981) Master plan for data communication services (1986-1987) Project management assistance for PBH2 (125.000 lines) Implementation of Customer Care and Billing system with PT Telkom btw 1994-

1997 Maintenance of the Customer Care and Billing System of PT Telkom

World Bank and Dirgen Postel Project 2007 : Demand estimates from 2015 till2020 and network design for the Palapa Ring project National Fiber OpticBackbone

Consulting services for the FO. MPLS and WiMAX Project for PT InfokomElektrindo in 2007

OSS/BSS solution Upgrade at Telkom with latest Gaïa version, starting 2009



P. 2226/11/2010

Sofrecom Indonesia

Sofrecom Indonesia mission is to accompany the development of all types of telecoms players

in Indonesia and further more in South East Asia – fixed line,wireless, WiMAX, ISP, MVNO, VoIP, convergent

Provide IT services to Telco projects in Indonesia, using

local skills Provide IT services in other related domains where

Sofrecom Indonesia has skills and resources, as banking,utilities and traffic systems



P. 2326/11/2010

Sofrecom Indonesia

Sofrecom Indonesia - Our skill Centers

Maintenance and Support

CRM expertise centre

BSS OSS IS Implementation and Support Software Development and

Parameterization

Gaïa solutions dedicated to telecomsoperators

Gaïa BCC Sof’Network

CRM experts: CRM strategy, project owner,process, deployment of solutions

Other domains Banking Public Utility (Water and electricity) Traffic solutions

Training Integration of market solutions Mediation, DigitalRoute Billing for greenfield GIS Marketing Network Testing Tools

Specialist in telecoms training : introductionto telecommunications, training for salespersonnel, human resources optimizationtraining, telecommunicationsspecializations



P. 2426/11/2010

In order to enhance its positioning and support its actions oninternational markets, Sofrecom has set up partnership networks.These networks enable us to provide our clients, in response totheir needs, with the best solutions on the market. In this regard andin all Sofrecom Indonesia areas of expertise, technology watch andsustainable relationship with software editors, equipment

manufacturers and consulting agencies enable us to concludepartnership agreements in order to complete our offer.

Sofrecom Indonesia - Partners



Thank You



P. 2626/11/2010

Argentina Morocco Algeria France Poland Dubai Indonesia Thailand Vietnam

Creating value for operator

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