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2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

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Session on open textbooks as a solution to make textbooks affordable. Co-Presented with Eric Frank from Flat World Knowledge. 24 February 2011 Eastern Sociological Society Conference Philadelphia, PA
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Page 1: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
Page 2: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Issue Background

Page 3: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Issue Background

Textbooks cost

$900per year for the

average student

Page 4: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Issue Background

Prices rising

4 times the rate of inflation

250%

200%

150%

100%

50%

0%

1989 1994 1999 2004 2009

Textbook Prices

Textbooks

Inflation

Page 5: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Issue Background

26% of tuition @ public 4-year

72% of tuition @ comm. college

Textbooks cost HOWmuch???

Page 6: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Issue Background

Campaign started by students at UCI in 2003

Our report Rip-Off 101 exposed the problem.

Page 7: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Issue Background

6th Edition

Outrageous

Prices

$238.95only

Page 8: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Issue Background

used 5th edition

$81.78

6th Edition

$224.95

Unnecessary

New Editions

Page 9: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Issue Background

$213.95

with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2-Semester Printed Access Card

StatisticsCostly

Bundles

Page 10: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Issue Background

•Withholding price info from professors

•Charging far lower prices overseas

•Custom and loose leaf editions sabotage resale

•“Cheaper” e-books end up costing more

Page 11: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Issue Background

“Market Failure”

Page 12: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Issue Background

Producer

Consumer

Normal Market

Page 13: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Issue Background

Publisher

ProfessorStudent

Textbooks Market

Page 14: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Issue Background

Rx Drug Company

DoctorPatient

Similar to...

Page 15: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Issue Background

New Federal Law:

• Part of the Higher Education Opportunity Act (“HEOA”) of 2008

• Went into effect on July 1, 2010

Page 16: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Issue Background

New Federal Law:1. Publishers must disclose prices and

revision histories – proactively.

2. Publishers must offer the option to purchase supplements separately.

3. Colleges must list book assignments during registration.

Page 17: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Issue Background

Requirements for a Solution:

1. High Quality

2. Sustainable

3. Affordable

4. For All Students

Page 18: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Solutions

Page 19: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Solutions

“Students have more options than ever before”

Page 20: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

• 75% the new cost in the bookstore

• 60% of the new cost online

• Buy from from friends, classmates

Used Books

Solutions

Page 21: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

• 40% of the new cost

• Online companies – rent by mail

• Many bookstores have started to rent

Renting

Solutions

Page 22: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

• 50% of the new cost

• Usually like a180-day rental.

• Available for many different devices.

E-Books

Solutions

Page 23: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Used Books

New editions

Bundles

Custom editions

Perpetuating the problem

RentalsPrices based on new books – will rise just as fast

Not everyone wants to rent

E-BooksNo resale value, but cost more than renting

Limitations on access, printing

Most students prefer print

Solutions

Page 24: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

66%Keep Some

34%RentAll

Student Preferences

75%Prefer print

25%Prefe

r digita

l

Solutions

Page 25: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Maximum savings of all three options

combined is 34%

Solutions

Page 26: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Solutions

Requirements for a Solution:

1. High Quality

2. Sustainable

3. Affordable

4. For All Students

Page 27: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Solutions

Page 28: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Solutions

Page 29: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Solutions

Page 30: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Models for Affordability

Page 31: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Open Textbooks

Page 32: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

1. Like regular texts:• Table of contents,

chapters, exercises

• Written by experts

• Edited and reviewed

Open Textbook

Online: FreePrint:

$26.98

Open Textbooks

Page 33: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Open Textbooks2. Except affordable:• Free online to everyone

• Downloadable, printable at no additional cost

• Hard copies for $20-30

Open Textbook

Online: FreePrint:

$19.95

Open Textbooks

Page 34: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Open Textbooks3. And flexible:• Instructors can

customize by adding, editing, combining

• New editions are optional

Open Textbook

Online: FreePrint:

$29.95

Open Textbooks

Page 35: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Open Textbooks

Benefits of open textbooks:

• All students have access online

• Print copies and other formats are optional and affordably priced

• Empower students as consumers

Open Textbooks

Page 36: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Open Textbooks

• Make copies and change formats

• Distribute copies

• Create customized versions

“Open” = Open License

Page 37: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Benefits for faculty:• All students have

access

• New editions are optional

• Ability to customize

Open Textbooks

Page 38: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Benefits for students:

• Online access is free

• Other formats are fairly priced (PDF, print, etc.)

• Flexibility to use their preferred format

Open Textbooks

Page 39: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Open Textbooks

Open Textbooks

How does it work?

Page 40: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Open Textbooks

Open Textbooks

1. Individual authors• Personal motivations

• Sabbatical time/grant funding

• Count open textbooks toward tenure?

Page 41: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Open Textbooks

Open Textbooks

2. Institutional projects• A consortium of 80+ community

colleges is pooling resources to write and review texts

• Rice University founded CNX.org, a platform that hosts numerous open textbooks

Page 42: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Open Textbooks

Open Textbooks

3. Government funding• The WA community college

system received state funding for the 80 highest enrollment courses

• The Department of Labor recently announced a $2 billion grant program to create open course materials

Page 43: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Open Textbooks

Open Textbooks

4. Commercial publishers

Page 44: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Open Textbooks

Publisher

ProfessorStudents

Textbooks Market

Open Textbooks

Page 45: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Open Textbooks

Publisher

ProfessorStudents

Open Textbooks

Open Textbooks

Page 46: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Open Textbooks

Requirements for a Solution:

1. High Quality

2. Sustainable

3. Affordable

4. For All Students

Page 47: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

What You Can Do

Page 48: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

What You Can Do

Open Textbooks:

1. Consider adopting

2. Spread the word to others

3. Seek support from your institution

4. Sign the Statement

Page 49: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

What You Can Do

Reduce Costs for Students:

1. Use previous editions

2. Avoid bundles, custom

3. Turn book orders in on time

4. Sign the Statement

Page 50: 2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

Nicole AllenTextbook AdvocateThe Student PIRGs

[email protected]

www.studentpirgs.org/open-textbooks


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