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Digital Marketing Today(c) Dipl. Kommunikationswirt - Dietrich Pflger
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The main question is: How can you grow
...?
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Main steps of any digital marketing initiative
3
Planning
Activity
Measuring
Adjustment
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Planning: Define the goals
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More
Awareness?More Fans?
More
Conversion?
Better
Clickrates?Increase sales?
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Planning: Define the target group
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Planning: Define key performance indicators
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Social Media: Engagement Shops: Order value News sites: Views
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Planning: Choose the discipline
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DisplayAds
SEM
NewsletterMobile Ads
SocialMedia/PR
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1. Discipline: Banner ads
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Click to watch video!
Freitag, 30. Mrz 2012
http://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcY8/2/2019 2012 Digital Marketing Today
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In short:
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2. Discipline: Search Engine Marketing
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Click to watch video!
Freitag, 30. Mrz 2012
http://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-A8/2/2019 2012 Digital Marketing Today
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In short:
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The trick is to combine both
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SEM
Display
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3. Discipline: Email Marketing (is still rising)
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Click to watch video!
Freitag, 30. Mrz 2012
http://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIc8/2/2019 2012 Digital Marketing Today
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Achievements of Email marketing:
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Trends: Mobile + Detailed Segmentation
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4. Discipline: Social Media
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Click to watch video!
Freitag, 30. Mrz 2012
http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr08/2/2019 2012 Digital Marketing Today
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But social media is not just Facebook
Hardware
Code
Content
Social Media is a new layer
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There are three types of social media
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In short:
Achievements Disadvantages
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Then start your activities
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Planning
Activity
Measuring
Adjustment
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What can I do if i want to get more awarness
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...?
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Use rich media. Be different.
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Click to watch video!
Freitag, 30. Mrz 2012
http://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUc8/2/2019 2012 Digital Marketing Today
23/31
27.11.2010 Referent:DietrichPflger
What can I do if i want to increase sales
...?
23
Freitag, 30. Mrz 2012
8/2/2019 2012 Digital Marketing Today
24/31
27.11.2010 Referent:DietrichPflger
Go fishing with SEM and retarget afterwards
24
Retargeting
SEM +Newsletter
Awarness
Freitag, 30. Mrz 2012
8/2/2019 2012 Digital Marketing Today
25/31
27.11.2010 Referent:DietrichPflger
And if i want to get more subscriptions
25
...?
Freitag, 30. Mrz 2012
8/2/2019 2012 Digital Marketing Today
26/31
27.11.2010 Referent:DietrichPflger
Firts of all: Optimize your website
26
Freitag, 30. Mrz 2012
8/2/2019 2012 Digital Marketing Today
27/31
27.11.2010 Referent:DietrichPflger
Utilize moments of awareness + SEM
27
Freitag, 30. Mrz 2012
8/2/2019 2012 Digital Marketing Today
28/31
27.11.2010 Referent:DietrichPflger
Then start to measure
28
Planning
Activity
Measuring
Adjustment
Freitag, 30. Mrz 2012
8/2/2019 2012 Digital Marketing Today
29/31
27.11.2010 Referent:DietrichPflger
Last but nor least: Measure + Adjust
29
Click to watch video!
Freitag, 30. Mrz 2012
http://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYM8/2/2019 2012 Digital Marketing Today
30/31
27.11.2010 Referent:DietrichPflger
Start slowly, learn and dont give up!
30
Freitag, 30. Mrz 2012
8/2/2019 2012 Digital Marketing Today
31/31
27.11.2010 Referent:DietrichPflger
Good luck!