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2012 Digital Marketing Today

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    Digital Marketing Today(c) Dipl. Kommunikationswirt - Dietrich Pflger

    Freitag, 30. Mrz 2012

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    The main question is: How can you grow

    ...?

    Freitag, 30. Mrz 2012

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    Main steps of any digital marketing initiative

    3

    Planning

    Activity

    Measuring

    Adjustment

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    Planning: Define the goals

    4

    More

    Awareness?More Fans?

    More

    Conversion?

    Better

    Clickrates?Increase sales?

    Freitag, 30. Mrz 2012

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    Planning: Define the target group

    5

    Freitag, 30. Mrz 2012

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    Planning: Define key performance indicators

    6

    Social Media: Engagement Shops: Order value News sites: Views

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    Planning: Choose the discipline

    7

    DisplayAds

    SEM

    NewsletterMobile Ads

    SocialMedia/PR

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    1. Discipline: Banner ads

    8

    Click to watch video!

    Freitag, 30. Mrz 2012

    http://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcYhttp://www.youtube.com/watch?v=2RLS932TUcY
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    In short:

    9

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    2. Discipline: Search Engine Marketing

    10

    Click to watch video!

    Freitag, 30. Mrz 2012

    http://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-Ahttp://www.youtube.com/watch?v=wE2nMxkCh-A
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    In short:

    11

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    The trick is to combine both

    12

    SEM

    Display

    Freitag, 30. Mrz 2012

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    3. Discipline: Email Marketing (is still rising)

    13

    Click to watch video!

    Freitag, 30. Mrz 2012

    http://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIchttp://www.youtube.com/watch?v=Pa_FvwsQjIc
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    Achievements of Email marketing:

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    Trends: Mobile + Detailed Segmentation

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    4. Discipline: Social Media

    16

    Click to watch video!

    Freitag, 30. Mrz 2012

    http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0http://www.youtube.com/watch?v=QSQrNUrGFr0
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    But social media is not just Facebook

    Hardware

    Code

    Content

    Social Media is a new layer

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    There are three types of social media

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    In short:

    Achievements Disadvantages

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    Then start your activities

    20

    Planning

    Activity

    Measuring

    Adjustment

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    What can I do if i want to get more awarness

    21

    ...?

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    Use rich media. Be different.

    22

    Click to watch video!

    Freitag, 30. Mrz 2012

    http://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUchttp://www.youtube.com/watch?v=3ftA0EALjUc
  • 8/2/2019 2012 Digital Marketing Today

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    27.11.2010 Referent:DietrichPflger

    What can I do if i want to increase sales

    ...?

    23

    Freitag, 30. Mrz 2012

  • 8/2/2019 2012 Digital Marketing Today

    24/31

    27.11.2010 Referent:DietrichPflger

    Go fishing with SEM and retarget afterwards

    24

    Retargeting

    SEM +Newsletter

    Awarness

    Freitag, 30. Mrz 2012

  • 8/2/2019 2012 Digital Marketing Today

    25/31

    27.11.2010 Referent:DietrichPflger

    And if i want to get more subscriptions

    25

    ...?

    Freitag, 30. Mrz 2012

  • 8/2/2019 2012 Digital Marketing Today

    26/31

    27.11.2010 Referent:DietrichPflger

    Firts of all: Optimize your website

    26

    Freitag, 30. Mrz 2012

  • 8/2/2019 2012 Digital Marketing Today

    27/31

    27.11.2010 Referent:DietrichPflger

    Utilize moments of awareness + SEM

    27

    Freitag, 30. Mrz 2012

  • 8/2/2019 2012 Digital Marketing Today

    28/31

    27.11.2010 Referent:DietrichPflger

    Then start to measure

    28

    Planning

    Activity

    Measuring

    Adjustment

    Freitag, 30. Mrz 2012

  • 8/2/2019 2012 Digital Marketing Today

    29/31

    27.11.2010 Referent:DietrichPflger

    Last but nor least: Measure + Adjust

    29

    Click to watch video!

    Freitag, 30. Mrz 2012

    http://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYMhttp://www.youtube.com/watch?v=LN4F9vuACYM
  • 8/2/2019 2012 Digital Marketing Today

    30/31

    27.11.2010 Referent:DietrichPflger

    Start slowly, learn and dont give up!

    30

    Freitag, 30. Mrz 2012

  • 8/2/2019 2012 Digital Marketing Today

    31/31

    27.11.2010 Referent:DietrichPflger

    Good luck!


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