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2012 Power Point

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The Future of Shingle Roofing How To Win In A Commodity Roofing Landscape
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Page 1: 2012 Power Point

The Future of Shingle Roofing

How To Win In A Commodity Roofing Landscape

Page 2: 2012 Power Point

Win In Every Category

Signature UnderlaymentsSignature

Underlayments

Page 3: 2012 Power Point

The Strip Shingle

• 30 Year Warranty vs. Competitors 25• Up To 10 Year Premium Protection

w/ Atlas Signature Select

Page 4: 2012 Power Point

Contractor Laminate

• Lifetime Limited Warranty• Up To 130 mph Wind Warranty• Up to 15 Years Premium Protection

w/ Atlas Signature Select• Now Featuring Scotchgard Protector

and Lifetime Warranty Against Algae

Page 5: 2012 Power Point

The Last True Upgrade

TWO GREAT LOOKS,SAME SBS PROTECTION.

TWO GREAT LOOKS,SAME SBS PROTECTION.

Classic Slate Style

Classic Slate Style

Wood Shake Style

Wood Shake Style

Page 6: 2012 Power Point

SBS Laminates

• Class 4 Impact Resistance• Up to 130 MPH Wind Limited Warranty• Up to 20 year Premium Protection

w/ Atlas Signature Select• Now Featuring Scotchgard Protector

and Lifetime Warranty Against Algae

Page 7: 2012 Power Point

Designer Slate

• The Estate Look That Anyone Can Afford• Class 4 Impact & up to 130 mph wind• Up to 20 year Premium Protection

w/ Atlas Signature Select• Now Featuring Scotchgard Protector

and Lifetime Warranty Against Algae

Page 8: 2012 Power Point
Page 9: 2012 Power Point

Where is the Problem?Where is the Problem?

Algae exists in 80% of the United States, causing roofs to look old and ugly in as little as a few years.

Algae exists in 80% of the United States, causing roofs to look old and ugly in as little as a few years.

Page 10: 2012 Power Point

SCOTCHGARD™ PROTECTOR:THE SCIENCE OF COPPER WORKSSCOTCHGARD™ PROTECTOR:THE SCIENCE OF COPPER WORKS

This roof was installed with half Scotchgard™ Protector shingles and half standard AR shingles.

This is how the roof looked 10 years after installation.

Page 11: 2012 Power Point

Copper Must Be Uniform and Consistent Across ShingleCopper Must Be Uniform and Consistent Across Shingle

With 10% CopperWith 2-4% Copper

Gaps in copper coverage allows algae to start growing.

Lack of coverage across the whole shingle allows algae to start growing.

Lack of copper at the Hip & Ridge allows algae to start growing.

Page 12: 2012 Power Point

REAL PROTECTION FOR YOUR ROOF

INVESTMENT

As long as the homeowner is in the home, Atlas will make sure it looks good...

...the color you choose is the color you’ll keep.*See Atlas Shingle Limited Warranty For All Coverage And Installation

Requirements.

Page 13: 2012 Power Point

Atlas Gives Distributors & Contractors The 1-2 PunchAtlas Gives Distributors & Contractors The 1-2 Punch

11 22

Page 14: 2012 Power Point

Underlayments

Page 15: 2012 Power Point

Underlayments

• Gorilla Guard Glass Reinforced Underlayment

• 4 Sq. Roll - Same Cost as #30 Felt• Lays Flatter, Safer, Stronger

Page 16: 2012 Power Point

20 Rolls20 Rolls 10 Rolls10 RollsTypical40 Square House

4-Square Roll4-Square Roll

2-Square Roll2-Square Roll

Underlayments

Page 17: 2012 Power Point

Synthetic

High tear strength6-month min. UV resistanceInorganic constructionHigh coefficient of friction and High burst strength

Printed lay-up lines and Available in 10 sq. roll size

Page 18: 2012 Power Point

Peel & Stick

Provides secondary water barrierExtra roofing protection for use in valleys, eaves, flashings, hips, ridges and rakes, and around dormers and skylights.Used in new construction and re-roofing.Provides extra protection under any type of roofing: tile, wood shake, asphalt, slate or metal.

Page 19: 2012 Power Point

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Page 20: 2012 Power Point

Accessories

No need to cut tabs or invert shingles saving time and labor costs. Seal down strip prevents wind uplift. A qualifying Atlas Signature Select Roofing System componentAvailable for 6”, 8.5” & 10” Shingle Exposures

Page 21: 2012 Power Point

Atlas Warranty

Page 22: 2012 Power Point

Warranty

Page 23: 2012 Power Point

System Upgrade

Page 24: 2012 Power Point

System Upgrade

Page 25: 2012 Power Point

MARKETING TOOLSMARKETING TOOLS MARKETING TOOLS MARKETING TOOLS

Page 26: 2012 Power Point

Marketing Tools

Page 27: 2012 Power Point

Marketing Tools

Page 28: 2012 Power Point

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SAMPLES

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Marketing Tools

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Marketing Tools

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Marketing Tools

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Marketing Tools

Page 33: 2012 Power Point

Atlas Will Help You Win In Every Category

ProductsWarranty

Marketing ToolsAesthetics

Quality

Let’s Grow Together!

Page 34: 2012 Power Point

For More Information:

www.AtlasRoofing.com


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