DECEMBER 2013 | MARKETING NEWS 47 THE 2013 MARKETING NEWS DIRECTORY OF MARKETING PRODUCTS & SERVICES showcases suppliers to marketing professionals with purchasing power in these areas. Each listing is a paid advertisement. The information contained in each listing was provided by the advertiser. If you would like additional information on any item listed, please contact the company directly. To receive information on listing your company in next year’s directory, please contact Richard Ballschmiede, (312) 542-9076, or Catherine Eck, (312) 542-9103 at Marketing News, 311 S. Wacker Drive, Chicago, IL 60606-6629. AN ADVERTISING SUPPLEMENT TO THE DECEMBER 2013 ISSUE OF MARKETING NEWS. COPYRIGHT 2013 BY THE AMERICAN MARKETING ASSOCIATION. ALL RIGHTS RESERVED. 2013 DIRECTORY OF MARKETING PRODUCTS & SERVICES
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DECEMBER 2013 | MARKETING NEWS 47
THE 2013 MARKETING NEWS DIRECTORY OF MARKETING PRODUCTS & SERVICES showcases suppliers to marketing professionals with purchasing power in these areas. Each listing is a paid advertisement. The information contained in each listing was provided by the advertiser. If you would like additional information on any item listed, please contact the company directly. To receive information on listing your company in next year’s directory, please contact Richard Ballschmiede, (312) 542-9076, or Catherine Eck, (312) 542-9103 at Marketing News, 311 S. Wacker Drive, Chicago, IL 60606-6629.
AN ADVERTISING SUPPLEMENT TO THE DECEMBER 2013 ISSUE OF MARKETING NEWS.COPYRIGHT 2013 BY THE AMERICAN MARKETING ASSOCIATION. ALL RIGHTS RESERVED.
2013 DIRECTORY OF MARKETING PRODUCTS & SERVICES
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48 MARKETING NEWS | DECEMBER 2013
2013directory PRODUCTS & SERVICES INDEXNOTE: The advertiser-paid listings in this index and the directory are in alphabetical order by company name.
FULL SERVICE AGENCY
Domo
Focalytic
NeigerDesign
SIS International Research
ADVERTISING AGENCIES & CREATIVE SERVICES
Capitol Media Solutions
ASSOCIATION
ESOMAR
B2B MARKET RESEARCH
B2B International
BRAND MANAGEMENT
Promotional Products Association
International (PPAI)
Research & Incite
CRM/EMM
HP Autonomy
DATA COLLECTION
Research Now
DATA MANAGEMENT/ANALYTICS
Decipher
HP Autonomy
EVENT MARKETING
ReadyTalk
EVENT REGISTRATION
Cvent Web Surveys
GLOBAL RESEARCH
SSI
HIGHER EDUCATION MARKETING
Kelmscott Communications
PlattForm
SimpsonScarborough
INDUSTRY TRADE ASSOCIATION — PROMOTIONAL PRODUCTS
Promotional Products Association
International (PPAI)
LIST SUPPLIER
Scientific Telephone Samples
MARKETING COMMUNICATIONS
Capitol Media Solutions
Promotional Products Association
International (PPAI)
MARKETING CONSULTANTS
The Pert Group
Marketing Education
SIS International Research
University of Georgia/MRII
MARKETING HIGHER EDUCATION
Belardi/Ostroy
Burke Institute
kor group
Mosaic
mStoner, Inc.
Ologie
Oracle | Eloqua
Royall & Company
SimpsonScarborough
University of Georgia/MRII
MARKETING RESEARCH — FULL SERVICE
3Q GLOBAL
AYTM.com – Ask Your Target Market
B2B International
Bellomy Research Inc.
Buzz Central
C&C Market Research Inc.
Creative Consumer Research
Focalytic
iModerate
Luth Research
The Matrix Group
The Olinger Group
The Pert Group
Rabin Research Company
Radius Global Market Research
Research & Incite
Research Now
Scientific Telephone Samples
SIS International Research
University of Georgia/MRII
MARKETING RESEARCH —QUANTITATIVE
3Q GLOBAL
Creative Consumer Research
Customer Lifecycle, LLC
Decipher
LA MAISON DU TEST
The Matrix Group
MFour Mobile Research
The Olinger Group
The Pert Group
Rabin Research Company
Radius Global Market Research
SIS International Research
SSI
MARKETING RESEARCH —QUALITATIVE
3Q GLOBAL
Creative Consumer Research
Customer Lifecycle, LLC
iModerate
LA MAISON DU TEST
The Matrix Group
MFour Mobile Research
The Pert Group
Rabin Research Company
Radius Global Market Research
SIS International Research
SSI
SPECIALITY INDEX TO THE DIRECTORY OF
Marketing Products & Services
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PRODUCTS & SERVICES INDEX 2013directory
The Directory listings begin on the following page
MARKETING SOFTWARE
AtTask
HP Autonomy
Marketing Calendar Office
MEDIA PLACEMENT/ MEDIA BUYING
Capitol Media Solutions
MOBILE RESEARCH
SSI
MULTICULTURAL MARKETING
TripleInk
NONPROFIT MARKETING
Sapient
ONLINE MARKETING
ReadyTalk
PROJECT MANAGEMENT SOFTWARE
AtTask
QUANTITATIVE
3Q GLOBAL
QUALITATIVE
3Q GLOBAL
SAMPLING
Scientific Telephone Samples
SEARCH ENGINE MARKETING
352
SITE SELECTION
Cvent Web Surveys
TRANSLATION & TRANSCREATION
TripleInk
WEB CONTENT MANAGEMENT
TERMINALFOUR
WEB SITE DEVELOPMENT/ WEB SITE HOSTING
352
TERMINALFOUR
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NOTE: The advertiser-paid listings in this directory are in alphabetical order by company name.
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[email protected] 352, we believe everything starts with inspired people. So, we hire the most talented, driven people we can find and equip them with the tools to help clients succeed. As a digital agency, we create websites, software and marketing campaigns for clients ranging from startups and mid-size businesses to prominent brands like Microsoft and Wells Fargo.
3Q GLOBALwww.3Q-Global.comFULL SERVICE, DATA COLLECTION and FIELDWORK Agency providing creative research solutions and an outstanding level of quality. Extensive experience in qualitative, quantitative, online and in-person. We offer traditional, custom, interactive, affordable research. 3Q GLOBAL is the driving force behind any research study, providing unlimited resources and knowledge to ensure the success of each and every project.
solution helps marketing teams and agencies like House of Blues, Disney, Dell, Rapp, REI, Red Bull, and Cisco eliminate the chaos of marketing work by managing marketing work requests, programs, coordination, collaboration, approvals, documents, calendars, proofing, and more, all in a single, central, up-to-date place.
AYTM.com — Ask Your Target Marketwww.aytm.comAYTM.com – Ask Your Target Market is the leading innovator in DIY online market research. Define your exact target market; write your survey and then launch to panels of 20MM+ people. See results streaming back in minutes 24/7. Robust analytic tools present your data in ways that offer the greatest insights. Market research has never been this easy.
B
B2B Internationalwww.b2binternationalusa.comnewyork@b2binternational.comB2B International is a specialist business-to-business market research consultancy that provides customized b-to-b market research and intelligence studies on a global scale from its offices in North America, Europe and Asia.Our b-to-b expertise covers all industry sectors — from manufacturing to engineering, chemicals to construction —throughout the world.
Belardi/[email protected] direct marketing and creative agency providing incomparable multi-channel solutions for catalog, ecommerce, retail, business, non-profit and educational clients. Our highly industrious, fiercely passionate team of marketing, sales and brand pro’s offer exceptional data management, customer/donor acquisition and retention, strategic, online marketing, social and full creative expertise.
Bellomy Research [email protected] Committed to providing a holistic view of your consumers, Bellomy combines qualitative and quantitative processes to deliver end to end research solutions. For over 35 years Bellomy has provided best practices in consumer and shopper insights, concept and product development, segmentation analysis, satisfaction and loyalty optimization, user experience, brand tracking, and social communities.
Burke [email protected] over 38 years, marketing and marketing research decision makers around the world have turned to Burke Institute, the premier provider of state-of-the-art marketing
LISTINGS FOR THE DIRECTORY OF
Marketing Products & Services
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The Directory continues on the following page
research and insights training, for their professional development. Attend one of our highly acclaimed marketing research seminars or create a unique customized program for your organization.
Buzz Centralwww.buzzcentral.co
Buzz Central is a leading edge global provider of online market research platforms and services. We help you achieve your online market research project objectives in an economical and efficient manner. Solutions are provided as either ‘software as a service’ or fully project-managed by one of our research partners.
C&C Market Research has become the United States’ largest data collection company by continuously achieving a singular objective to meet our clients’ needs. Every member of our corporate support staff has begun their career as an entry level data collection agent, adjusting to changes in data collection methods over time, and is now steeped in practical industry knowledge.
Capitol Media Solutionswww.capitolmediasolutions.com
Capitol Media Solutions is a full-service media firm specializing in media strategy, planning and buying for all industries. The CMS team customizes strategic and ROI-driven media campaigns for its clients in all mediums from traditional (TV/Cable, Radio, Print, Outdoor, Out-of-Home) to digital (Mobile, SEM/SEO, Display, Social). We currently work both directly with brands and in partnership with marketing communications firms looking to leverage our specialty media services to their clients.
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Creative Consumer [email protected] field service covering all of Texas. Large conference-style focus group rooms; one-way mirrors; large client viewing spaces. Taste tests, telephone interviewing, executive surveys, mall intercepts, door-to-door interviewing, in store intercepts, mystery shops, store audits. Computer capabilities available. Bilingual interviewing, moderators, translators available. Large rooms for oversized equipment and 100+ respondents. Expert recruiting for low incidence projects. Nationwide recruiting and telephone interviewing capabilities.
Customer Lifecycle, [email protected] CLC is a global research consultancy that works with B2B/B2C companies to plan and conduct research to accurately identify and measure requirements for customer acquisition, satisfaction and loyalty, share of wallet growth, and retention. We help organizations get better business results through improved integration of research findings into the day-to-day operations of the organization.
Cvent Web Surveyswww.cvent.com/en/web-survey-
software/Cvent’s professional web survey software helps streamline the way organizations
collect feedback and timely business intelligence. Use web surveys to test markets, qualify leads, measure program effectiveness, enhance company culture and gauge stakeholder opinions. Using online survey software is the new norm, and is more effective and efficient than traditional surveying techniques.
A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.
Domowww.domo.comDomo is a cloud-based executive management platform designed to transform the way business is managed and help drive value from the tens of billions of dollars spent on traditional enterprise systems. With a maniacal focus on the user
experience and getting the right business data into the hands of the business user, Domo solves universal pain points felt by CEOs, other managers and IT organizations for whom access to relevant data is often too cumbersome, too complex and too slow.
ESOMAR is the essential organization for encouraging, advancing and elevating market research worldwide. ESOMAR facilitates an on-going dialogue with its 4,900 members in over 130 countries, through a program of industry specific and thematic conferences, publications and best practice guidelines. ESOMAR also provides ethical guidance and actively promotes self-regulation in partnership with associations across the globe.
F
Focalyticwww.focalytic.com
Focalytic is a market research company that has developed a revolutionary process for gathering, sifting and analyzing the world’s conversations into real-time insights and understanding. Using proprietary techniques in market research, text analysis, and big data techniques, we use conversations to drive business decisions, increase revenue, assess competitors, streamline business processes, and measure performance.
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NOTE: The advertiser-paid listings in this directory are in alphabetical order by company name.
H
HP [email protected] Autonomy, is a global leader in software that processes human information including social media, email, video, audio, text and web pages. HP Autonomy offers marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Visit promote.autonomy.com to find out more.
I
[email protected] iModerate, we conduct a unique type of qualitative market research: one that’s based on online one-on-one conversations and an in-depth understanding of how consumers think and behave. Unlike other methods, ours allows us to engage with consumers individually, in real-time, creating the perfect environment for unveiling honest and organic responses. In the end, we find out what really matters to consumers, and discover the most meaningful insights for our clients.
K
Kelmscott Communicationswww.kelmscottcommunications.comWhen you work with Kelmscott
Communications you will enjoy a hassle-free, honest relationship with experts in the area of higher education search and marketing proven to help deliver results. We provide our clients with all the tools they need to help increase enrollment, increase responses from the right students and measure efforts with unparalleled, tractable results. Let Kelmscott help increase your enrollment!
kor groupwww.kor.com
brand strategy | design | webA team of inventive brand strategists, designers and developers who build integrated admissions and advancement communications programs for colleges, universities, and independent schools.Our communications programs resonate with our clients’ target audiences and deliver measurable results.
From 1993, La Maison du Test has been providing a highly quality of fieldwork • Face-to-face interviews in home, in CLT,
on street, at POS (80 CAPI and 170 Tablets)
• Coding, clean data file, data processing• Viewing facilities: 6 rooms with one way
mirror. • Recruitment, Moderation, Report,
Translator, Web streaming.
Luth [email protected] more than 35 years, Luth Research has been advancing next generation consumer intelligence with innovative market research approaches. Powered by our proprietary online research panel and cross-platform digital tracking capabilities, as well as traditional focus group and call center services, our innovative research methods help today’s businesses thrive.
M
Marketing Calendar Officewww.MarketingCalendarOffice.cominfo@ MarketingCalendarOffice.com The complexity of marketing has grown tremendously with new media, new channels and new devices. Manage all your marketing Campaigns, Projects and Tasks in one place. Our Marketing Management Automation software is Web-based. Easy to use, even in today’s complex marketing. Organize and Manage your marketing. A simple solution to a complex problem.
The Matrix [email protected] Matrix Group offers a full line of marketing research and consulting services and capabilities including: • Research Design
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• Field & Recruiting • Data Processing & Analysis • Qualitative Research Facilities • Field Management • Strategic Planning. Our customized and actionable approach to market research leads our clients to proceed with confident, evidence-based business decisions.
Mosaic is the market-leading platform for mobile app development in higher education. Since 2009 they have helped hundreds of institutions worldwide develop and deploy successful mobile strategies. With Mosaic, you don’t have to be a mobile expert to create a beautiful, custom app. Their easy-to-use interface enables you to quickly build native apps online, with the dedicated support of a Client Solutions Manager. This combination of automation and hands on support makes it easier than ever to create a high quality mobile app that your community will love.
MFour Mobile Research is opening the door to consumer insights never before thought possible through the features and power of mobile devices. Our goal is straightforward –the best platform with Surveys on the Go app, the best panels and the highest-quality mobile market research in the world.
mStoner, Inc.www.mStoner.com
mStoner@
mStoner.com
mStoner, Inc., serves colleges and universities that require nuanced strategy, branding, marketing, and technology from an agency with deep understanding of the challenges that higher education faces. Founded in 2001, mStoner has worked with more than 300 institutions and is a recognized leader in web and social media strategy.
N
NeigerDesignwww.neigerdesign.com
info@
neigerdesign.com
Our clients are progressive leaders who understand that “design thinking,” a strategic approach to branding and marketing, can reshape their organization and help them achieve success. From goal-driven concepts to effective copy and graphic design, we deliver unmatched attention to detail and reliable results.
The Olinger Group is a primary market research firm serving the intelligence needs of national clients, including Fortune 500 companies. We provide a custom research approach and a boutique-style experience. We are the industry leader in doing in-person tablet intercepts and are specialists in complex research design methods.
Ologie helps companies, institutions, and organizations discover their authentic story and find their true voice. We aim to make every brand we touch clear, compelling, and consistent, so they become better known, better understood, and truly unique. We focus our work in five areas: health, wealth, retail, education, and community.
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Oracle | Eloquawww.eloqua.comOracle Eloqua is the leading provider of modern marketing automation and revenue performance management software. Companies across a wide range of industries rely on Eloqua’s cloud-based software, professional services and education programs to help them automate marketing processes across multiple channels, target and nurture prospects and deliver highly qualified leads at a lower cost to sales teams.
P
The Pert Groupwww.thepertgroup.comChristopher.Barnes@ thepertgroup.comAt The Pert Group our goal is simple: to help our clients grow their business and their brands. How? By establishing business decision clarity through new learnings, relevant connections and measured results. Our insights and innovation create brand opportunity, helping clients fill their pipelines with products and services that lead to profitable growth.
[email protected] a full-service agency with a staff of 550 industry experts specializing in postsecondary education marketing, PlattForm has partnered with more than 4,000 colleges and universities
worldwide since 1989. Their multi- channel strategies include search engine marketing, interactive lead generation, online marketing, traditional media placement and creative services.
Promotional Products Association International (PPAI)[email protected] products are one of the most effective long-lasting forms of advertising. A message on a product creates an experience an audience can smell, taste, see, hear and touch and fulfills a brand’s need for engagement and entertainment. PPAI is a not- for-profit association serving the promotional products industry.
R
Rabin Research [email protected] global marketing research company working in b2c and b2b. Experience: packaged goods, financial, retail, healthcare, food, new technologies. Successfully completed nearly 5,400 studies. Study types: segmentation, problem detection, concepts, names, product use, packages, design, pricing, colors, satisfaction, promises, positioning, advertising, tracking, AAUs. Qualitative and quantitative; all data collection methods.
Radius Global Market [email protected] is committed to one goal: better performance for your brand. We strategically determine new growth opportunities, identify business-building innovations, and strengthen your brand’s value in ways that can lead to higher sales and profits. Our senior level experts have both the industry knowledge and core research talent to help deliver more brand success.
ReadyTalkwww.readytalk.comReadyTalk’s webinar services were built with marketers in mind. It’s easy to schedule a webinar and tap into tools to customize event emails and web pages, promote the event, engage your audience and report on your success. Find everything you need to host a flawless webinar at www.readytalk.com.
Research [email protected] Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, plus mobile, digital & social media technologies. Our team is recognized as the market research industry’s client satisfaction leader.
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NOTE: The advertiser-paid listings in this directory are in alphabetical order by company name.
Research & Incite [email protected] www.riconsultants.comA full service agency, we provide value added consultancy and business advice to a diverse range of companies across North America. Expertise in Innovation, Market Analysis/Segmentation, Packaging, Brand Health, Multicultural and Experiential Qual.
Royall & [email protected] more than 20 years, Royall & Company has been the leader in strategic direct marketing for higher education. Royall partners exclusively with colleges and universities to meet and exceed their enrollment and advancement goals by delivering high-impact direct marketing
that is custom-designed to address their unique challenges and deliver maximum return on investment. 1-800-899-7227; royall.com.
S
Sapient www.sapient.com/nonprofitnonprofit@ sapient.comA leader in the marketing and advertising world, Sapient works to optimize non-profits by understanding their goals and recommending and implementing the means to achieve them – including marketing, outreach and communications solutions. Whether the challenge is increasing membership, awareness, or revenues, we help organizations connect with the public, and engage and retain donors, members, volunteers and employees.
Scientific Telephone [email protected] in 1988, Scientific Telephone Samples (STS) is a leading provider of RDD, listed/targeted, wireless/cell, and business sampling. Discover how our new Enhanced-Wireless™ sample can lower your wireless/cell data collection costs. Experienced sampling advice, fast turnaround, disconnect and business purging, demographic targeting, and radius/polygon sampling. Aggressive pricing for larger buyers.
SimpsonScarboroughwww.simpsonscarborough.comwh @simpsonscarborough.com.SimpsonScarborough is a marketing research and strategy firm that specializes in higher education. Our partners are nationally recognized experts in data-driven
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image analysis and development. Using sophisticated qualitative and quantitative research techniques, we measure the attitudes and opinions of people who are crucial in college and university marketing efforts and create visionary strategies for engaging and communicating with your most important stakeholders over the long term.
SIS International Researchwww.sismarketresearch.comresearch@sisinternational.comSIS International Research is a leading full-service custom research firm providing fieldwork, data collection, strategic research, market entry research, competitive insights, emerging market research, programming solutions and market intelligence. SIS has key regional offices is New York, London, Los Angeles, Mexico City, Sao Paolo, Los Angeles, Berlin and Shanghai.
Smartlingwww.smartling.comSmartling provides an innovative, cloud-based translation management platform that lets companies build a consistent, up-to-date, global presence across any number of websites, web and mobile applications, and languages. By streamlining the entire translation management process, Smartling ensures confidence with high-quality translations every time and reduces time-to-value on globalization and localization efforts.
SSIwww.surveysampling.comSSI (www.surveysampling.com) is the
premier global provider of sampling, data collection and data analytic solutions for survey research, reaching respondents in 78 countries via Internet, telephone, mobile/wireless and mixed-access offerings. Additionally, SSI staff operates from 26 offices in 18 countries, to offer CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI serves more than 3,000 clients worldwide.
T
TERMINALFOURsales@terminalfour.comwww.terminalfour.comTERMINALFOUR is a digital engagement & web content management platform for higher education. We enable Universities & Colleges to drive student recruitment, retention, alumni fundraising & research promotion by maximizing the effectiveness of their digital & content strategies.
[email protected] is a multilingual marketing communications agency that provides
business-to-business and consumer products companies with precise translation, transcreation and multilingual production services for audio-visual, interactive and print media. From advertising and website localization to product and sales support materials, we offer integrated marketing communication solutions in all major world languages.
