2013 - London 24services.london24.com/london/media-packs/digital-media-pack.pdf · MAGAZINE...

2013

ARCHANT LONDON DIGITAL MEDIA PACK

02 | ARCHANT LONDON DIGITAL MEDIA PACK

CONTENTS

CONTENTS

LEADERBOARD ....................................................................................................................... 06SUPER SKYSCRAPER ....................................................................................................... 07MPU .................................................................................................................................................... 08WEBSITE STATISTICS ........................................................................................................ 09ONLINE DISPLAY ADVERTISING RATES ................................................ 10

E-EDITION CLICK THROUGHS ............................................................................ 12E-EDITION LEFT HAND ADVERT ....................................................................... 13E-EDITION STATISTICS ................................................................................................. 14

LONDON24 NEWSLETTER ....................................................................................... 16MAGAZINE NEWSLETTER ........................................................................................ 17

LEADERBOARD ....................................................................................................................... 20SUPER SKYSCRAPER ....................................................................................................... 21MPU ...................................................................................................................................................... 22COMPETITION PACKAGES ...................................................................................... 23 -24

PAGESUITE

NEWSLETTERS

ARCHANT LONDON DIGITAL MEDIA PACK | 03

INTRODUCTION

INTRODUCTION

Archant are the UK’s largest independently owned regional media business. Archant London reach over 300,000* unique visitors weekly across a digital estate of 14 local community websites, flagship London24.com and 17 digital newspaper editions.

In addition to the digital portfolio, Archant London’s database of over 147,000 e-edition & newsletter subscribers can be segmented to target an audience by geography and demographic.

Archant London’s websites publish award winning local content daily, engaging audiences across London, Essex and Kent. The websites are known to cover local issues that matter to readers and provide unique content that is not covered nationally.

Local media is a trusted and relevant source of information therefore local online is a natural extension of the print product and shares the same core values.

Advertiser opportunities include; cross platform and specific ad targeting alongside market leading technology to support any online promotional campaign.

Online campaigns can be targeted to the most appropriate and responsive audience for your business. As a trusted source and first point of contact for the local community a partnership between your brand and our sites can only enhance your business profile and awareness within your catchment area.

*Source: Newspaper Society, JICREG, Omniture/PageSuite JD12

ARCHANT LONDON DIGITAL MEDIA PACK 2013

ONLINEDISPLAYADVERTISING

10 REASONS TO ADVERTISE ONLINE:

REACH: Advertise to a mass audience or target a niche group

BRAND BUILDING: advertising online builds positive long term associations

RELEVANCE: the right advert for the right audience based on demographics, content, behaviour and geography

CREATIVITY: creative opportunities are available to attract and connect with your audience

ENGAGEMENT: Capture the attention of our readers with various premium positions for your campaign

SOCIAL: Add social media channels and engage via another platform

ACCOUNTABILITY: Reporting and consumer behaviour can be added to your campaign to measure its performance

INTERACTIVITY: Lets people click, view, watch, type, drag and interact with your brand

IMPROVEMENTS: messaging can be updated and developed throughout the duration of your campaign

MOBILE & TABLET: brand building on the move, means your advert or message can be seen anywhere

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Source: IAB UK


ONLINEDISPLAYADVERTISING


LEADERBOARD

LEADERBOARD A horizontal, online advert found running across the top or the bottom of

the page in a fixed place. Premium website advertising locations and seen by all visitors to the website Two positions available- top and bottom of each website

Top of page- association with newspaper brand

Bottom of page- engaging an audience after reading an article

SPECS:728 pixels wide x 90 pixels high Maximum file size: 100k

Format: gif, jpg, flash

RATE: Starting from £52.50 per week


LEADERBOARD

CAMPAIGN STARTING FROM

A DAY

SUPER SKYSCRAPER

SUPER SKYSCRAPER A long vertical online advert found running down the side of a

page in a fixed place. Biggest form of online advertising on the website Premium positioning Excellent brand awareness

High visibility





SUPER SKYSCRAPER

MPU

MPU An online advert usually found in the middle of the page in a fixed place Specific channels can be sponsored by inserting brand messages into content The advert sits in the middle of online content surrounded by editorial,

therefore more likely to be seen and read Set alongside editorial and web content Engages users as they read articles

SPECS:300 pixels wide x 250 pixels highMaximum file size: 100k




MPU


A DAY

WEBSITE STATISTICS4 MONTH AVERAGE*


3,141,947Monthly Page Impressions

4.50 MINuTES Average Time on Site

Website AVERAGE MONTHLy AVERAGE MONTHLy AVERAGE TIME uNIQuE VISITORS PAGE IMPRESSIONS ON SITE

Barking & Dagenham Post .................51,191 ......................................161,595 ......................................4.63Bexley Times ................................................17,826 ........................................34,027 ........................................5.33Brent & Kilburn Times .............................56,048 ......................................208,140 ......................................5.53Bromley Times .............................................17,308 ........................................33,012 ........................................3.71Docklands & E L Advertiser ................54,920 ......................................129,000 ......................................4.57Hackney Gazette ......................................48,345 ......................................152,220 ......................................4.55Ham & High .................................................84,066 ......................................170,099 ......................................4.12Ham & High Broadway ........................19,498 ........................................43,895 ........................................4.15Ilford Recorder ............................................49,704 ......................................196,478 ......................................4.55Islington Gazette .......................................54,208 ......................................153,000 ......................................4.45Newham Recorder ..................................53,556 ......................................174,524 ......................................4.92Romford Recorder ....................................91,331 ......................................314,568 ......................................4.62The Reporter .................................................26,853 ........................................62,138 ........................................3.40Tottenham Journal .....................................56,615 ......................................116,398 ......................................4.89London24 ....................................................610,758 .................................. 1,192,853 ....................................4.12

total 1,292,227 3,141,947 4.50

unique Monthly Visitors

*Source: Adobe Site Catalyst JA13 (Jan April 13)

RATES


RATES DISPLAY ADVERTISING

From only £7.50 per day per website

Package Rates per Website:

PACKAGE 1- low frequency campaign (15,000 Page Impressions)

£14 cpt* 3 month campaign = £630 + vat (from £52.50 per week)

PACKAGE 2 - medium frequency campaign (30,000 Page Impressions) £10 cpt* 3 month campaign = £900 + vat (from £75.00 per week)

PACKAGE 3 - high frequency campaign (60,000 Page Impressions)

£8 cpt* 3 month campaign = £1,440 + vat (from £120.00 per week)

*Cost per thousand


PAGESUITE


PAGESUITE E-EDITION CLICK THROUGHS


CLICKABLE ADVERT

E-EDITION CLICK THROUGHSPageSuite E-editions are online versions of newspapers that simulate ‘real-life’ action by using pages that can be physically turned with the mouse, enhancing the reader experience as a whole.

Click throughs (hyperlinks) can be added to all e-edition adverts These attract customers to visit your website and drive traffic Provides viewers with a call to action to view your brochure, contact details,

purchase a product

SPECS:Provide appropriate company URL

RATE: Click throughs £10 per advet. per title. per week

PAGESUITE E-EDITION LEFT HAND ADVERT

LEFT HAND ADVERT

RATE: Left hand ad £120 per e-edition per year

E-EDITION LEFT HAND ADVERTAdverts sit alongside the front page of the online versions of our newspapers

Premium Position Click through to your website Full page advert next to front cover

SPECS:480 pixels wide x 570 pixels highProvide appropriate company URL


PAGESUITE


E-EDITION AVERAGE MONTHLy AVERAGE MONTHLy UNIQUE VIsITORs PAGE IMPREssIONs

Barking & Dagenham Post .................. 1,368 ..........................................84,904 Bexley Times ....................................................474 .............................................30,412 Brentwood Recorder ...................................373 .............................................11,312 Brent & Kilburn Times .................................741 .............................................26,891 Bromley Times .................................................354 .............................................27,870 Docklands & E L Advertiser ..................... 21 ..................................................203 Hackney Gazette ..........................................389 ..............................................8,091 Ham & High .................................................. 1,410 ..........................................70,883 Ham & High Broadway ............................433 .............................................14,577 Ilford Recorder ............................................. 1,620 ..........................................90,701 Islington Gazette ........................................ 1,021 ..........................................49,721 Newham Recorder ................................... 1,217 ..........................................86,000 Romford Recorder ..................................... 2,539 ........................................201,046 Romford & Havering Post ........................416 .............................................21,832 The Reporter .....................................................653 .............................................58,022 Wood & Vale ..................................................411 .............................................13,437 Woodford Recorder ....................................331 ..............................................8,935

TOTal 13,771 804,837

Monthly Page Impressions

E-EDITION sTATIsTICs4 MONTH AVERAGE*

*Source: PageSuite JA13 (Jan April 13)


NEWSLETTERS


PACKAGE 1 From only £90* +VAT

PACKAGE 2 From only £90* +VAT

NEWSLETTERS LONDON24 NEWSLETTER


LONDON24 NEWSLETTERLondon24.com covers everything from 24/7 rolling news, sport, entertainment and lots more providing viewers with the latest in and around London. The site provides advertisers with a platform to take their campaign beyond the local print newspaper products and interact with an engaging audience of over half a million every month. Daily newsletters reflecting London24’s latest news are sent out to a subscriber database of over 40,000 every day, with a 43% average daily click rate.

Access to an engaged and willing audience that subscribe to the newsletter Local content for a London wide audience 18% open rate equates to 9,000 actively engaged Additional Service Ads can be provided to ensure

we learn and work together to constantly improve your marketing performance

*Newsletters are sent Mon-Friday. 10% premium charged for selected dates (i.e. Public Holidays). Copy required 5 days before insertion date

Weekly rate for slot 1 £500 Weekly rate for slot 2 £350

or Weekly Newsletter ownership

(x2 MPU’s) for £850

£90 for 1 daily MPU insertion (slot 2) £125 for 1 daily MPU insertion (slot 1) or Daily Newsletter ownership for only

£215

SPECS: 300 pixels wide x 250 pixels highMaximum file size: 100kFormat: Gif, jps, flash

*Price varies depending on size of data

RATE: Price on application, contact 020 8478 4444 or email: [email protected] for more information

NEWSLETTERS MAGAZINE NEWSLETTER

MAGAZINE NEWSLETTERThe 16 luxury lifestyle magazines offer a unique and bespoke platform for advertisers to engage with our online audience. Our magazine database of over 16,600 can be segmented by geography and magazine title providing advertisers with the perfect reach for their campaign. From offers and competitions to new store launches our magazine newsletters can be created, designed and tailored to suit the needs of your business. Archant London also provide themed lifestyle newsletters for Mother’s day, Easter, Christmas and other special occasions providing advertisers with the opportunity to participate in existing campaigns alongside the Archant brand or magazine title.

ADVERTISING OPPORTUNITIES Added click through providing a call to action and

driving traffic to your website Brand messaging and imagery/logos Brand associated with Archant London or a specific

magazine title

SPECS: 300 pixels wide x 250 pixels highMaximum file size: 100kFormat: Gif, jps, flash


Advertising on local newspaper websites is 77% more likely to be believed and relied upon than advertising on other websites*

.............................................................................

*Newspaper Society

LONDON24


LEADERBOARD




A horizontal, online advert found running across the top or the bottom of the page in a fixed place. Premium website advertising locations, seen by all

visitors to the website Two positions available- top and bottom of each website Top of page- association with newspaper brand Bottom of page- engaging an audience after reading

an article

London24.com covers everything from 24/7 rolling news, sport, entertainment and lots more providing viewers with the latest in and around London. The site provides advertisers with a platform to take their campaign beyond the local print newspaper products and interact with an engaging audience of over half a million every month.


LEADERBOARD


A DAY

LONDON24 LEADERBOARD

A long vertical online advert found running down the side of a page in a fixed place. Biggest form of online advertising on the website Premium positioning Excellent brand awareness High visibility

London24.com covers everything from 24/7 rolling news, sport, entertainment and lots more providing viewers with the latest in and around London. The site provides advertisers with a platform to take their campaign beyond the local print newspaper products and interact with an engaging audience of over half a million every month.

SUPER SKYSCRAPER





SUPER SKYSCRAPER

LONDON24 SUPER SKYSCRAPER

MPU

SPECS:300 pixels wide x 250 pixels highMaximum file size: 100k




MPU


A DAY

LONDON24 MPULondon24.com covers everything from 24/7 rolling news, sport, entertainment and lots more providing viewers with the latest in and around London. The site provides advertisers with a platform to take their campaign beyond the local print newspaper products and interact with an engaging audience of over half a million every month.

An online advert usually found in the middle of the page in a fixed place. Specific channels can be sponsored by inserting brand

messages into content The advert sits in the middle on online content surrounded

by editorial therefore more likely to be seen and read. Set alongside editorial and web content Engages users as they read articles


COMPETITION PACKAGES

LONDON24 COMPETITION PACKAGES

OUR CUSTOMERS

Promoting your product or service to more than 1,400,000 monthly.

With more than 24,900 unique visitors to our competition page, London24 is the perfect platform for advertisers to showcase products and services in a cost effective method.

LONDON24 NewsletterIn addition to providing a responsive audience who engage with products and services on the competitions page, London24’s newsletter is sent out to over 40,000 subscribers every day. With a 43% average daily click rate, London24’s newsletter is the perfect medium to maximise your campaign with three premium positions available to advertisers.

Social Media Competitions are a great tool for building your fan base. London24 is able to effectively market your competition to an audience of over 18,000 fans and followers and an extended audience of 50,000. Social media can also be used as a great viral marketing tool, with added sharing options available to competition entrants.

In PrintArchant London is able to offer a cross platform solution for any campaign. Integrating editorial or in print advertising with your London24 competition can reach more than 800,000 adults weekly. The London24 double page spread is published weekly across 14 of Archant London’s print newspaper titles which cover London, Essex and Kent.

Source: Adobe SiteCatalyst, PageSuite, JICREG JD12

COMPETITION PACKAGES

RATES COMPETITION PACKAGES

A campaign starts from £250

PACKAGE 1 - Campaign starting from £250 Campaign duration one week Promotion on the London24network competitions page One tweet and one Facebook update from London24’s accounts

PACKAGE 2 - Campaign starting from £500 Campaign duration one week Promotion on the London24 network competitions page Two tweets and two Facebook updates from London24’s accounts Two day feature within the competition section on London24’s newsletter

PACKAGE 3 - Campaign starting from £1,500 Campaign duration one week in print + two weeks online Promotion on the London24 network competitions page Four London24 tweets and four facebook updates Two day feature within the competition section on London24’s newsletter Online advert on London24 with a click through to competition

Quarter page in print across 14 newspaper titles on the London24 double page spread)


0208 478 [email protected]


ARCHANT LONDON DIGITAL MEDIA PACK

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