VISIT US AT WWW.SAPATODAY.COM Southeastern Advertising Publishers Association (931) 223-5708 (888)450-8329 fax 1 SAPAToday Advancing the ee paper industry by providing resources for success and venues for sharing ideas. Board of Directors e leadership of SAPA is in good hands. e board of directors, director, and assistant are listed with contact information. Page 3 How To Fix A Common Ad Design Flaw John Foust teaches us that there is a quick and easy fix to a very common mistake in ad design. Page 3 Conference Schedule We are only a few weeks away om the Washington DC Monumental Event. Look on page 11 for specific information for aendees. Page 8 Graphics Series Ellen Hanrahan, our resident Graphics Guru, shows us, by comparing A and B, how to design great ads that get results. Page 5 USPS News Donna Hanbery of the Saturation Mailers Coalition gives us an update on what is happening with Postal Reform. Be in the know by reading this article. Page 6 How To Work Aſter Labor Day Dr. Joey Faucee is one of the most positive people around. He shows us how we should work aſter Labor Day. Page 4 By Bob Berting, Mr. Community Paper Developing a sales force is one of the greatest challenges facing newspapers today. Although there is a need to find someone who already understands advertising sales, there must be an awareness of the untapped sales po- tential in other areas. The focus could shift to the desire to succeed or finding people with a strong desire to succeed for status. This status motivation must be carefully measured. There is a fine line between the desire for status and your efforts to mold people into what Recruiting & Interviewing Ad Sales Reps you want. THE INTERVIEW When evaluating people on the inter- view, look for these traits: Personal drive--inner force Empathy—are they a problem solv- er? Are they sensitive to a customer’s viewpoint? Ability to learn—can they accept new concepts—be a good sponge? Persistence—how bad do they want the job—are they definitely applying? Southeastern Advertising Publishers Association THE MONTHLY NEWSLETTER FOR THE FREE PAPER INDUSTRY SEPTEMBER 2013 continued on page 2 Appearance—are they properly dressed? Watch what they wear on the interview. Have other executives sit in on interviews, and get their opinion of applicants. AFTER THE FIRST INTERVIEW, DO A BACKGROUND CHECK Although many management people will want to have an applicant come back for a second (or third) interview before calling their references, this is a mistake. The time to do it is after
Transcript
V I S I T U S A T W W W . S A P A T O D A Y . C O M
Southeastern Advertising Publishers Association (931) 223-5708 (888)450-8329 fax 1
SAPATodayAdvancing the free paper industry by providing resources for success and venues for sharing ideas.
Board of DirectorsThe leadership of SAPA is in good hands. The board of directors, director, and assistant are listed with contact information.
Page 3
How To Fix A Common Ad Design FlawJohn Foust teaches us that there is a quick and easy fix to a very common mistake in ad design.
Page 3
Conference ScheduleWe are only a few weeks away from the Washington DC Monumental Event.Look on page 11 for specific information for attendees.
Page 8
Graphics Series Ellen Hanrahan, our resident Graphics Guru, shows us, by comparing A and B, how to design great ads that get results.
Page 5
USPS NewsDonna Hanbery of the Saturation Mailers Coalition gives us an update on what is happening with Postal Reform. Be in the know by reading this article.
Page 6
How To Work After Labor DayDr. Joey Faucette is one of the most positive people around. He shows us how we should work after Labor Day.
Page 4
By Bob Berting, Mr. Community Paper
Developing a sales force is one of the greatest challenges facing newspapers today. Although there is a need to find someone who already understands advertising sales, there must be an awareness of the untapped sales po-tential in other areas. The focus could shift to the desire to succeed or finding people with a strong desire to succeed for status. This status motivation must be carefully measured. There is a fine line between the desire for status and your efforts to mold people into what
Recruiting & InterviewingAd Sales Reps
you want.
THE INTERVIEWWhen evaluating people on the inter-view, look for these traits:
Personal drive--inner force
Empathy—are they a problem solv-er? Are they sensitive to a customer’s viewpoint?
Ability to learn—can they accept new concepts—be a good sponge?
Persistence—how bad do they want the job—are they definitely applying?
Southeastern Advertising Publishers Association
THE MONTHLY NEWSLETTER FOR THE FREE PAPER INDUSTRY SEPTEMBER 2013
continued on page 2
Appearance—are they properly dressed? Watch what they wear on the interview. Have other executives sit in on interviews, and get their opinion of applicants.
AFTER THE FIRST INTERVIEW, DO A BACKGROUND CHECK
Although many management people will want to have an applicant come back for a second (or third) interview before calling their references, this is a mistake. The time to do it is after
V I S I T U S A T W W W . S A P A T O D A Y . C O M
Southeastern Advertising Publishers Association (931) 223-5708 (888)450-8329 fax 2
Organizational SoftwareOrganizational SoftwareTools you need to be more effi cient.
Software Developed by: Little Fish Big Ocean, Inc.
the first interview. On those contacts, you’ll find a wealth of information and possibly low marks on work perfor-mance. I have found after interviewing applicants for 15 years as a suburban chain manager that you can’t waste more time by bringing applicants back for a second or third time before doing background checks
THE JOB DESCRIPTIONIt’s very important that an applicant thoroughly understands the job de-scription of the advertising sales posi-tion. Many times, much time is wasted on interviews because the applicant didn’t completely understand what the job requirements are.
THE LOOK OF YOUR OPERATIONThere’s two sides to the interviewing process. How attractive is your work-place to the applicant? What are the working conditions? How good is your reputation—what about the mo-rale of your people? Let an applicant walk around your facility and meet your people. See how they interact with them.
"The Nation's Fun, Family Newspaper!"www.kidsvillenews.com/cumberland
continued from page 1 GIVE YOUR APPLICANT A LAYOUT TO DO.
You can’t hire people who can’t design an ad. If they are to be a profession-al advertising consultant, they must know how to demonstrate their ideas for their customers. I would never hire someone who I would have to spend hours training them to do layout and copy. Even if you have a great layout artist, the salesperson has to know how to get the customer’s personality and image involved in their ads—then submit those ideas in rough layout form to the artist. The interaction be-tween the customer—the salesperson –and the layout artist should produce great creative campaigns.
Newspapers can improve the quality of their sales force and keep turnover to a minimum by developing efficient procedures to identify key job attri-butes. Effective hiring practices can greatly reduce the failure rate.
Bob Berting is a professional speaker, newspaper sales trainer, and publisher marketing consultant who has conducted over 1500 live seminars, tele-seminars, and webinars for newspaper sales staffs, their customers, print media associations and trade associations in the US and Canada.
Contact Bob at 800-536-5408 or [email protected]. He is located at 6330 Woburn Drive, Indianapolis, In 46250.
Free PapersWorking For You
Will the Internet kill your free community paper?Did instant coff ee kill coff ee?
New technologies change many things. But not everything. You may tweet, blog, surf, shop, or search online but you continue to read your free community paper. You just proved it.
Readership of free community papers is now higher than paid daily papers, and continues to grow. Rather than being replaced by “instant” media, your local free community paper has become an important part of our neighborhood.
Th e reason, which sometimes is not heard because of all the noise about the Internet, is pretty obvious: your free community paper does what the Internet doesn’t. We promote connections at a local level. Free papers join readers and advertisers in ways digital media doesn’t.
In fact, the local content and power of your free paper makes advertising even more eff ective. We are the number one medium for driving purchases. Th at’s important in every product category.
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Southeastern Advertising Publishers Association (931) 223-5708 (888)450-8329 fax 3
PresidentTony OnellionBargains PlusSlidell, LA
985-649-9515
Vice PresidentCaroline
QuattlebaumSoutheast Sun
Enterprise, AL 334-393-2969
Past PresidentRussell
QuattlebaumSoutheast Sun
Enterprise, AL 334-393-2969
Past PresidentGreg Ledford
Shelby Shopper & Info
Shelby, NC 704-484-1047
TreasurerWill ThomasExchange, Inc.
Fayetteville, TN 931-433-9737
Board MemberMike Marlow Rutherford WeeklyForest City, NC828-248-1408
SecretaryAmy
Hollingshead Atlanta Thrifty Nickel
Marrietta, GA 770-971-8333
Executive Director
Douglas FrySAPA Headquarters
Columbia, TN931-223-5708
Board MemberBill Derby
Johnson City News & Neighbor
Johnson City, TN423-979-1300
Administrative Assistant
Vickie BeldenSAPA Headquarters
Columbia, TN931-223-5708SA
PA
Lead
ersh
ip
By John Foust Raleigh, NC
The Flaw: An advertiser is concerned, because her ad seems to blend in with the others on the page. She says, “There’s a lot of information in the ad, but it gets lost on the page.”
Let’s look at five tools that can help an ad break through the clutter:
1. White space. An ad layout can be compared to a room in a house. Just because it’s possible to put a coffee ta-ble on top of a sofa doesn’t mean that’s a good idea. And just because you can
How To Fix A Common Ad Design Flaw
continued on page 4
The Fix: The problem starts with her statement that “a lot of information” is a good thing. Like many advertisers, she thinks an ad should be noticed because it is loaded with information, but the opposite is true. A preponder-ance of information is usually synony-mous with clutter. Cluttered ads get lost on the page.
Southeastern AdvertisingPublishers Association
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Southeastern Advertising Publishers Association (931) 223-5708 (888)450-8329 fax 4
overlap illustrations and copy blocks in an ad doesn’t mean that’s a smart tactic.
Just like a room should allow plenty of space to walk around the furniture, an ad should allow room for the reader’s eyes to navigate the elements.
White space equals drawing power. That usually means taking something out of the ad to make room for it.
2. Readable type. Here are some quick rules for print and online ads: Upper and lower case type is easier to read
than all-caps. Sans serif headlines are generally bolder than serif headlines. In long copy, serif fonts are easier to read than sans serif fonts. Copy that is flush left (with an equal vertical mar-gin on the left side) is easier to read than copy that is flush right.
3. Graphic hook. When everything in an ad has the same visual weight, it all blends together into one nondescript blur.
To stand out, simply make one element – preferably an illustration or photo –
substantially larger than the other ele-ments in the ad. This technique is es-pecially effective when you’re working with smaller ads.
4. Color. Because most pages are black and white, it makes sense to use color to attract attention. However, it’s im-portant to use restraint. Too much col-or – like too many graphic elements in an ad – will result in clutter. And that defeats the purpose of using color in the first place.
We’ve all seen ads that look like an ex-plosion in a crayon factory. So when it comes to color, remember that a little bit is often all you need to stand out.
5. Break the rectangle. Think about shapes. The page is rectangular. Most photographs are rectangular. Comics are rectangular. Crossword puzzles have multi-rectangles. And the major-ity of ads are rectangular.
One way to stand out is to break the rectangular pattern – in a unique, non-symmetrical way. Forget about rounding all four corners or putting everything inside a circle. Instead, let a top-to-bottom illustration with a curved left edge serve as the left side of the ad. Or move the top border down to let a design element “extend” above the border.
(c) Copyright 2013 by John Foust. All rights reserved.
John Foust has conducted training pro-grams for thousands of newspaper ad-vertising professionals. Many ad depart-ments are using his training videos to save time and get quick results from in-house training. E-mail for information: [email protected]
5 STRATEGIES TO WORK POSITIVE AFTER LABOR DAY
Dr. Joey Faucette
It’s the day after Labor Day. You’re back at work. Or, are you?
Millions of Americans have yet to find work. You’d think the ones working would be satisfied to at least have a job, right?
Worker surveys report about the same number of us are dissatisfied—more than 55 percent—as when employ-ment was higher.
So how do you move from job dissat-isfaction to Work Positive fulfillment?
Here are 5 Strategies to Work Positive today:
PERCEIVE THE POSITIVEBusiness is not the way it used to be, and probably never was.
Find one positive aspect of your job and focus on it every morning.
For instance, did your last payroll check clear and make your mortgage payment?
Some days it seems like Murphy’s Law rules. Discover one positive factor in play at work.
Focus on it.
CONCEIVE THE POSITIVEEvery business has negative people. Call them customers, clients, employ-ees, or bosses.
Or, call them Eeyore Vampires. Noth-continued on page 9
CompareIT APPEARS AS IF MY TRANSPARENT BLEND ARTICLES ARE JUST NOT WORKING. SO LET’S DROP THAT FOR THE TIME BEING AND GO BACK TO SOMETHING THAT WILL WORK—WE DARE TO…
I welcome your input and suggestions. I was a high school art teacher, but entered the free paper publishing business in the early 80s. I write articles forIFPA, and Community Papers of Michigan, and I’m still learning.E-mail:[email protected]
I guess the transparent blend information just is not working. I had a little trouble with the article I did for IFPA, but that was straightened out and I was able to send and they reproduced on their web site once I made the correct adjustment. And it worked twice. However, this has me stumped and I am thinking that somewhere in the conversion process, things go bad. Let me ponder my next steps and I will keep you informed, other-wise this will not bode well, when I start add-ing interactive elements. I know I’ve said to embrace change, but I could be wrong!
Ad Comparison—It’s Back!It’s been quite a while since we did an ad comparison, so as the summer winds down, I thought I would look forward to cooler days. Ad A is a PDF that was sent from another paper. The width and the length were just a little bit larger than our size, so we had to make some minor size changes. Although these changes do not affect the content and it almost appears as if the information has more room. The fonts in the ad below are from the ITC Garamond Family. I chose to replace them with ITC Legacy and FB Amplitude. However, my biggest concern is with the original art that
was chosen. The vine border overwhelms the information and is very distracting. In Ad B I even used a very wide border to show that even a simple solid, strong border can actually help unify the ad. I also wanted the business name to have a presence, so I set that off, made it larger and put the tag line closer to the company name. Even though the ad is a little smaller, I could make the text larger by choosing a san serif typeface to place in the reverse boxes. Underlining the percentage off in the reverse area does not call attention to these “deals.” A larger typeface does the trick better without the visually dis-turbing line under the text (a computer is not a typewriter—you have many options to control the text in your ad). One good piece of art is all you really need in an ad this size. The content (message) must always take precedence and the art is there to enhance or call attention to the message. Place the art work judiciously and not wherever there appears to be space. It’s easy to see the differ-ences below, but on a page filled with ads of a similar size, you are competing for the reader’s attention and Ad B will not get lost on the page. Too much clutter inside the ad space will cer-tainly not get the reader to pay attention to the
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info. Keep it simple, organized and clean! Always use care when using boxes in an ad. Boxes within boxes can actually be detrimental in content flow. You are putting in visual bar-riers every time you add another “boxed off” area. Keep the information clear and concise. Putting a lot of boxes in the ad (and I mean cir-cles as well) just separates that information and makes it harder for the reader to connect. Another word about the reverse box. I switched to the san serif type because I know that newsprint has a lot of “dot gain.” That sim-ply means that type with thinner serifs can fill in with ink and I know that san serif type will print cleaner. It is OK to stay with the same type fam-ily, but you can also contrast serf and san serif. Make sure it is a contrast however…if one type-face is light, make the other one very bold. This is no time to be timid—use contrast!
Organize and UnifyI moved the hours from the top of the original ad to the address area, so that when the reader is looking for location or phone, the important info, including hours, can be found in one place. Keep similar information as close together as you can so the reader will be able to find and remember the contact info. Organization is key in any ad, more so in larger ads because you have a lot more area to work with. A few minor changes in this ad made a big difference. Truthfully, just losing that wild bor-der in Ad A would also make for a less confus-ing ad. But it always comes down to the details. That’s where the organization and unity pays off. You need to keep in mind that the reader sees hundreds of advertising messages a day. So make your ads easy to comprehend, even if
there is a lot of info!
Want help?If you want me to do a “before and after” for one of your ads, just send it and let’s see what we can do together. Address is below…
Ad A was just a bit wider and a little longer than our Ad B size.
V I S I T U S A T W W W . S A P A T O D A Y . C O M
Southeastern Advertising Publishers Association (931) 223-5708 (888)450-8329 fax 6
Presenting A Sales Seminar On Your Phone ConnectionBy Nationally Known Speaker
BoB Berting• Five One Hour Sessions From 4:00-5:00 Central Standard Time
• Five Consecutive Thursdays April 21-May 19, 2011
• Five Hot Topics: 3-Call Selling System—Selling Against Media Competition Creating Eye-Catching Ads—Working With Hard To Please Customers—Selling Merchant Groups
REGISTER BY APRIL 14, 2011
name(s):
newspaper:
e-Mail Address:
Fax no.:
Phone no.:
Make Checks Payable to: robert Berting
remit Via Mail to: 6330 Woburn Drive, indianapolis, in 46250
$145per phoneconnection
SAPA toDAY ColumnistBoB Berting
Bob is a nationally-known speaker, seminar leader, publisher marketing consultant, and sales trainer for the newspaper industry.
Bob is the author of the 13 chapter e-book “ Dynamic Advertising Sales and Image Power”. He also is a columnist in several national and regional print media publications including SAPA TODAY.
He has conducted over 1500 seminars for the newspaper industry and has been the owner of a full-service ad agency since 1990.
Participants will receive seminar material before each session by e-mail or fax and will receive a special call-in number for the sessions. (Approx. $6.00 long distance charge will apply)
One Hour Sessions From 4:00 - 5:00 p.m. Eastern Time
Consecutive Thursday October 3 - October 31, 2013
REGISTER BY SEPTEMBER 26, 2013
Bob Berting is a newspaper marketing consultant, advertising agency owner, and author of the E-book “ Dynamic Adver-tising Sales and Image Power”. He has conducted over 1500 seminars for pub-lication staffs, their customers, and print media associations. SAPA members know him by his column in SAPAToday.
Bob conducts five one hour topics in his tele-seminar program “Getting New Busi-ness and Keeping It.” The sessions will be over a five consecutive week period beginning Thursday October 3 through Thursday October 31 from 4:00-5:00 pm.
Important Announcement about the Bob BertingTele-Seminar
This is called spaced repetition which is a great way to learn.
All of the material is customized for the newspaper industry.
THE TOPICS TO BE COVERED IN ONE HOUR SEGMENTS ARE:
3 call selling / closing system
Selling against media competition
Creating eye-catching ads
Working with hard to please customers
Selling merchant groups and ad agencies
The $125.00 overall fee is $25.00 per ses-
sion. There will be an approximate $6.00 long distance charge each time. You can register for your publication phone con-nection and if you have a speaker phone, your entire sales staff can learn with one payment of $125.00. One contact person will need to provide an e-mail address, fax number and phone number for the call-in number and reference materials to be sent in advance of each session. Make $125.00 check out to Robert Berting and send to 6330 Woburn Drive, Indianapolis IN, 46250.
Reservation deadline is September 26, 2013. For any questions, please call Bob Berting at 800-536-5408.
$125
V I S I T U S A T W W W . S A P A T O D A Y . C O M
Southeastern Advertising Publishers Association (931) 223-5708 (888)450-8329 fax 7
USPS Updateby Donna Hanbery of the Saturation Mailers Coalition
On August 1, 2013, the Senate Home-land Security and Governmental Af-fairs Committee Chairman Tom Carper (D-Del.) along with Ranking Minority Member Tom Coburn (R-Okla.) intro-duced their version of a postal reform proposal entitled Postal Reform Act of 2013 (S. 1486).
Both Carper and Coburn issued press releases that plainly announced that their bill is intended, like the postal re-form bill authored by the House Over-sight Committee, Chairman Darrell Issa and approved by his Subcommit-tee with members voting on strict par-ty lines, as a beginning point for dis-cussion rather than a finished product. Once again, a clear point of agreement among all postal stakeholders and elected officials, is that the Postal Ser-vice is facing insurmountable financial challenges with many of these chal-
lenges coming from existing laws and funding mandates. Chairman Carper said “over the past year, Americans have realized the hard truth that the Postal Service is on the verge of finan-cial collapse. If it were to shut down, the impact on our economy would be devastating.” But in describing the bi-partisan proposal, Carper states “This bill isn’t perfect and will certainly change as Dr. Coburn and I hear from colleagues and stakeholder, including postal employees and customers. “
Coburn was equally modest in his de-scription of his co-authored propos-al. Coburn stated “This proposal is a rough draft of an agreement subject to change that I hope will move us closer to a solution that will protect taxpay-ers and ensure the Postal Service can remain economically viable while pro-viding vital services for the American people.”
Some of the proposals in the bill ad-
dress the problems, and the inequity, that currently exists between the Post-al Service’s pension and health fund-ing mandates. The bill would require a reform of the computations being used in the Postal Service’s two federal pension programs - the Federal Em-ployee Retirement System (FERS) and the Civil Service Retirement System (CSRS) to more accurately reflect the actual amount of the Postal Service’s projected pension liabilities and funds that have already been paid into the two separate plans. A recalculation of the obligations would reduce the amount the Postal Service pays into the funds and is expected to show a surplus. The Service would be able to request and receive up to $6 billion of surplus funds to retire Postal Service debt and to give it needed liquidity.
The law would eliminate the Service’s current mandate to pre-fund all retiree health care costs over a short period of
Southeastern Advertising Publishers Association (931) 223-5708 (888)450-8329 fax 8
V I S I T U S A T W W W . S A P A T O D A Y . C O M
USPS Update continued from page 7time. Instead, the Service would have a less aggressive, 40-year amortization schedule for funding retire health li-ability. The law would allow the Ser-vice to use funds that have already been paid to pay premiums for current retirees. The law would give the Post-al Service some additional flexibility in taking advantage of Medicare coverage benefits for Postal Service retirees and would encourage Medicare enrollment for retirees. The law would allow the Postal Service and the postal unions to bargain over the creation of a new health plan.
The law would place a moratorium on service standard changes and plant closings for two years.
The law would mandate Saturday de-livery for at least one additional year.
The law would require the Postal Service to use the most cost effective means of mail delivery. This would re-quire centralized or curbside delivery for new residences and businesses and would require the Service to move to convert existing door delivery to cen-tralized or curbside delivery on a vol-untary basis.
On the subject of postal rates and pric-ing, a proposal that will be of concern to mailers is a provision that would give the Postal Service more author-ity to set prices on its own and would eliminate the current CPI rate cap at the end of 2016.
The law would give the Postal Service
greater authority to offer services on behalf of federal, state, and local gov-ernment agencies.
The law would give the Postal Service the authority to introduce an expand-ed number of non-postal products that could take advantage of the Postal Service’s retail, transportation, and delivery network. The law would lift the current prohibition that prohibits the Postal Service from delivering al-coholic beverages and would subject the Postal Service to the same rules as other shipping companies.
The phasing out of door delivery, which currently constitutes about one-third of all delivery points, and moving to curbside or cluster box de-livery, is a proposal that is contained in the Postal Service’s 5-year business plan and is part of the Service’s long-range plan to reconfigure its delivery network. The notion that consum-ers would need to pay a premium for service to the door is likely to raise concerns with consumers. Organized labor, and Senators representing rural states, have continuously expressed opposition to any 5-year delivery plan. Moments after the Senate bill was introduced, Senator Bernie Sand-ers commented that this year’s propos-al was “weaker” than last years’ Senate bipartisan bill, that was co-authored by Carper and Senators Lieberman, Collins and Brown on a bipartisan ba-sis. Senator Sanders has introduced his own bill, the Postal Service Pro-
tection Act, with 30 co-sponsors and would maintain 6-day delivery.
It appears the authors of the House and Senate bill all understand that nu-merous other postal players will need to come together before any reform bill can survive its own House or Senate deliberations, let alone full Congres-sional and White House support. But the Senate Subcommittee, Carper and Coburn, have now delivered their pro-posal to start the Senate side of postal reform debate.
Free PapersWorking For You
SolidLocal
TrustedEffective
Respected
This local community paper is free to our readers. We’ve been that way from the beginning. We won’t change that even in the toughest of times.But we do improve this paper every issue. We won’t stand still as the market changes. Giving readers and advertisers the best value is our goal.Over the years we have become the marketplace for our community. And while other media might be shrinking, we are growing. That growth will continue, hand-in-hand, with our community.We’ll continue working for you.
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Southeastern Advertising Publishers Association (931) 223-5708 (888)450-8329 fax 9
have a job and Work Positive at Labor Day?
Implement these 5 Strategies today to Work Positive!
SUMMARYWant to be more than just grateful to have a job at Labor Day? Employ these 5 Strategies to Work Positive from Dr. Joey Faucette, best-selling author, coach, & speaker.
Dr. Joey Faucette is the #1 Amazon best-selling author of Work Positive in a Nega-tive World (Entrepreneur Press), Work Positive coach, & speaker who helps business professionals increase sales with greater productivity so they leave the of-fice earlier to do what they love with those they love. Discover the free webinar about the coveted 7 Weeks to Work Positive Coaching Program at www.ListentoLife.org.
ing ever works for them and they’ll suck you dry of every bit of time, en-ergy, and attention you’ll give.
Avoid them. Like they have the plague…because they do. They will infect your morale, productivity, and profitability with negativity if you let them.
Run from them to the positive people.
BELIEVE THE POSITIVEEver find yourself so mired down in the minutia of the mundane that you neglect to look up and see in which direction your business is headed?
Imagination is the jet fuel of your rap-id growth of profits. Do you fill your business tank with this high-octane propellant?
Take a few minutes weekly to ask your-self, “Am I going where I want to go?” and “How do I get there from here?”
Engage your imagination to see your-self there.
ACHIEVE THE POSITIVEYour business has a GPS that will lead you to the pot of gold at the end of
your rainbows.
You simply “recalculate” often.
Your customers help you recalculate as you listen to their problems you can solve.
Your team members recalculate you from their mistakes.
Failure is an experience, not a person.
Make a U-Turn when legal and drive your business to increase sales with greater productivity so you leave the office earlier to be with your family and friends.
RECEIVE THE POSITIVEThe two most powerful words in any language that leverage more business are “Thank You.”
Be specific in describing positive be-havior.
Be special in delivering gratitude to your community.
Be old school and handwrite a thank you note. The pen is mightier than the sword…and the email or text message.
Want to be more than just grateful to
After Labor Day continued from page 4
Justin Gerena, President, Director of Salesp: 888.592.3212 x710e: [email protected]
JB Multimedia, Inc. P.O. Box 704 N. Bellmore, NY 11710 888.592.3212 phone/fax www.jbmultimedia.net
M a k i n g p u b l i c a t i o n s i n t e r a c t i v e.
Southeastern AdvertisingPublishers Association
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SAPA Annua l Con fe ren ce : Washington D.C.: SAPA, IFPA, CPF, CPNE, MACPA, CPOWV, and a whole bunch of other letters will be joining together at the Ritz-Carlton in Pentagon City on September 19 - 21, 2013. This will be one of the largest assemblies of free community papers to ever come together. Plan now on
Conference Schedulesjoining your friends from across the Eastern United States in what will be an unforgettable conference. Top-notch speakers, exciting activities, friendships, and time to network will be some of the things you will remember most about the conference. Call Douglas Fry at 931.223.5708 for more information.
N E W S P A P E R P R I N T I N G C O M P A N Y
N E W S P A P E R P R I N T I N G C O M P A N Y
N E W S P A P E R P R I N T I N G C O M P A N Y
N E W S P A P E R P R I N T I N G C O M P A N Y
A c c o u n t E xe c u t i ve
5 2 1 0 S O U T H LO I S AV E N U E / TA M PA , F LO R I DA 3 3 6 1 1( 8 1 3 ) 9 0 2 - 1 1 9 6 / C E L L ( 5 6 1 ) 2 3 9 - 2 4 9 5P ro d u c t i o n : ( 8 1 3 ) 8 3 9 - 0 0 3 5 / FA X : ( 8 1 3 ) 8 3 9 - 7 2 9 5E M A I L : d o u g s @ N P C p r i n t i n g . c o mw w w. N P C p r i n t i n g . c o m
Doug Schwenk
The door to a balanced success opens widest on the hinges of hope and encouragement.
The more you express gratitude for what you have the more you will have to express gratitude for.
V I S I T U S A T W W W . S A P A T O D A Y . C O M
Southeastern Advertising Publishers Association (931) 223-5708 (888)450-8329 fax 11
By the time that you read this we will be just a few short weeks from the Monumental Conference in Washing-ton D.C. We have listed here a few things that will help you with your travels.
THE HOTEL AND REGISTRATIONThe Hotel is the Pentagon City Ritz Carlton, 1250 South Hayes Street, Ar-lington, Virginia 22202. It is connect-ed to and has a private entrance to the Pentagon City Fashion Mall featuring over 120 stores and dozens of restau-rants and eateries. The direct number for the hotel is 703-451-5000.
Registration will be open at noon on Thursday and at 7:30 AM on Friday and Saturday. It is located on the sec-ond floor next to the Grand Ballroom. All room elevators have a second floor stop so there is no reason to leave the building.
GETTING THERE BY AIRReagan airport is the closest and is a $7 cab fare to the hotel. Washington/Baltimore is about 35 miles away and Dulles about 15. For the best means of transportation from these hotels, please contact the hotel Concierge Ser-vices direct at 703-415-5000.
BY AUTOMOBILEThe hotel is located right off US route I-395 at the Pentagon City exit. The hotel has a Concierge Service at 703-415-5000 that will be happy to give you personalized directions from any location.
BY AMTRACKAmtrack trains discharge at Union Sta-
tion in center city D.C. I would highly recommend the Metro to the hotel as it is only $3 and takes you right to the front door of the hotel. I used it last week and found it to be clean, fast and safe.
RECOMMENDED ATTIREThe average temperature for Wash-ington in September is 80 degree high and 63 degree low.
All sessions Thursday Friday and Sat-urday are Business Casual. We want you to be comfortable; however it is a business meeting in a very business district, so please use your own discre-tion.
Thursday evening is Vendors welcome night, be comfortable. It is a great chance to wind down from your trip, meet old friends, and make some new ones.
Don’t miss the Friday night outing at the National Press Club and the night-time tour of our Nations Capital. Din-ner will be at the press club near the Whitehouse where correspondents and reporters have been writing stories for decades. You will have a chance to walk the halls where Newspaper Leg-ends have made history and the signed pictures on the walls will attest to that. As this is a working business property, please dress accordingly, no shorts or dungarees. Sport coats would be ac-cepted, but not required.
Saturday night will be on your own and your packet will include area res-taurant guides for everything from Taco Bell to Ruth Chris, all within 5
minutes of the hotel.
WHAT TO BRINGPlease bring a bundle of your papers to exchange and plenty of business cards
Please bring your open mind and 3-minute ideas and plan to learn from the great speakers and your peers
Please bring your appetite, we always have plenty of great food
It’s Washington DC! If you have any ideas to change it, Congress is in ses-sion, go tell them.
Bring your wallet and credit card to buy a drink for one of the hard work-ing people who made all of this pos-sible.
Washington DC Need To Know!
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