CISION

UK Social Journalism Study 2013

(Extracts)

Time journalists spend on social media each day

Social media tools journalists use each week

Number of followers journalists have on their

preferred social media sites

How journalists use social media in a typical week

Journalists’ perceptions of their own knowledge of social media

Perceptions of the impact of social media on how journalists work

35% of journalists named social media as one way PR professionals contacted them

Non-news journalists are more likely to be contacted through social media

30% of journalists would prefer social media as one of two preferred ways of being contacted

Country rankings CISION social journalism barometer

2012

How journalists want to be contacted versus how they actually are contacted

Bob Crawshaw

@bobcrawbobcraw@webone.com.au

0401 063 387