Date post: | 23-Jun-2015 |
Category: |
Travel |
Upload: | arkansas-tourism |
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2014
generating travel
enhancing the image of the state
growing the 2% tax collections
Objective One:Enhance the Arkansas brand position.
Objective One:Enhance the Arkansas brand position.
Objective Two:Increase occupancy/visitation.
Objective One:Enhance the Arkansas brand position.
Objective Two:Increase occupancy/visitation.
Objective Three:Strengthen tourism partnerships.
Destination Marketing Areas
Destination Marketing Areas
Research
Destination Marketing Areas
Excitement+ Relaxation
= Rejuvenation
Rejuvenation Tour
Mountain Home
Fort Smith
Hot Springs
Magnolia
Rejuvenation Tour > 9 Towns & 1,315 Miles
Advertising & Marketing
Key Feeder Markets
Print Advertising
ConsumerNicheMeetings & ConventionsMotorcoachRetirement & relocation
North Central & Northwest Arkansas
America’s greatest fishing
World’s greatest new museum of American art
Beaver Lake
Crystal Bridges
Online Video Advertising
Arkansas.com
Arkansas.com
Website 2013 Analyics
Total visits to the website: 5,939,431
Unique visits to the website: 4,533,801
Total page views: 19,824,110
Exit links to tourism industry partners:
1,398,860
Social Media Platforms
Cooperative Marketing
Television Cooperative Marketing
FreeArkansasInfo.com
FreeArkansasInfo.com
Responsive & Mobile Friendly
> Home Page > Area/Activity > Fulfillment
Group Travel Marketing
Motorcycling Program
2014
Questions & Answers
2014