2014 SPONSOR REPORT
2014 SPONSOR REPORT
19 days
400,000+ visitors
13,000+ K-12 students
1,536 entries
1,832 artists (51 countries, 42 states)
3 square miles
174 venues (record attendance)
Venues with record attendance: The Grand Rapids Art Museum (175,054 = ñ1%) Kendall College of Art & Design (45,273 = ñ13.95%) The Women's City Club (27,260 = ñ50.1%) Cathedral Square (18,427 = ñ22.85%)
Venues with increased attendance over 2013: Urban Institute for Contemporary Arts (91,911 = ñ32.71%) Frederik Meijer Gardens & Sculpture Park (63,544 = ñ26.14%)
AT A GLANCE
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2014 SPONSOR REPORT
109,298 mobile app downloads
398,714 votes cast
41,109 registered voters
$540,000 awarded
$200K+ artist, venue grants
AT A GLANCE
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2014 SPONSOR REPORT
SPONSORSHIP
2014 SPONSOR REPORT
THANK YOU 2014 SPONSORS
We want to express our profound gratitude, on behalf of the ArtPrize board of directors, staff and volunteers, for helping us fulfill our mission.
ArtPrize doesn’t happen without the sponsors, donors, artists, venues, volunteers, and staff who give their time and resources because they believe in bringing art to the community on a grand scale.
We are grateful that you have chosen to play a role in helping the world have access to art for a lifetime.
Thank you.
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Founding Sponsor
Leadership Sponsors
Public Partners
Official Providers Premier Benefactors
Premier Leadership Sponsors
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2014 SPONSOR REPORT
Foundation Support Official Provider of the 2014 ArtPrize Event Guide
Anonymous Sibsco The Richard and Helen
DeVos Foundation
The Doornink Foundation The Edgar & Elsa Prince
Foundation The Porter Foundation
Official Broadcast Media Partner
Education Media Partner Benefactors
Crown Motors FIAT Notions Marketing
Toyota Uber
AARP Allstate Insurance Company American Express BDO USA, LLP Blue Cross Blue Shield of
Michigan/Blue Care Network Dan and Sherry Bowen Cascade Engineering Chemical Bank Clark Hill PLC Comerica Bank
Ellis Parking Company Fifth Third Bank Grand Rapids Community
College Herman Miller Cares Holland Litho Printing Service Huntington ICONsign John and Mary Hendrickson Kent Companies Lambert Edwards & Associates
Laura Mercier Lutheran Social Services of
Michigan McDonald's® Mike and Sue Jandernoa Micro Kickboard McGarry Bair PC Neurocore OST (Open Systems
Technologies) RDV Corporation
Rockford Construction Schupan Recycling Universal Forest Products Varnum LLP Warner Norcross & Judd LLP
Patrons
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2014 SPONSOR REPORT
Applause Catering + Events Aquinas College Buist Electric Custom Printers Grand Action Hidden Creek Apartments Michigan State University College of
Human Medicine The Right Place, Inc. Smith Haughey Rice & Roegge White Ware Inc.
a.j. Veneklasen, Inc. Arts & Carafes Studio Atomic Object LLC Beene Garter Certified Tile and Stone Installers Compass College of Cinematic Arts Custer, Inc. Erb Thai SEARS ARCHITECTS
Media Partners ART21 The Community Media Center El Informador El Vocero Hispano PBS The Rapidian Stellafly Social Media Women's Lifestyle Magazine WSNX
Contributors Friends
In-Kind Absopure Allegra Marketing • Print • Mail Aperitivo Ascentcare Baudville Bearclaw Coffee Company Blackbird RSVP BIGGBY COFFEE Bistro Bella Vita Celebration! Cinema Evergreen Sprinkling Inc. Fat Johnny's Cheesesteak Company Field & Fire Fox Motors Frederik Meijer Gardens and Sculpture
Park Freshii Gimbal Grand Rapids Popcorn Company Graydon's Crossing Green Machine Pedicabs
Grocer's Daughter Chocolate Hudsonville Creamery & Ice Cream
Company Jimmy John's John Ball Zoo Kent County Department of Public
Works Landscape Design Services Lantern Coffee Bar and Lounge Louis Benton Steakhouse Love's Ice Cream Modern Day Floral Opera Grand Rapids Organicycle PepsiCo Pig Out Take Out Pratt Industries Reserve Food and Wine Righteous Cuisine Rockwell Republic Rose Bowl Floral
San Chez Bistro Scott Christopher Homes Service Reproduction Company Sip Organic Juice Bar SpeakEZ Lounge Spoonlickers Starbucks Tavern on the Square The Cakabakery The Catering Company The Local Epicurean The Organic Gypsy Tre Cugini Urban Institute for Contemporary Arts Via Design Vías Latino Marketing Consultants West Michigan Caterer What The Truck Worksighted XO Asian Cuisine XS Energy Drink
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2014 SPONSOR REPORT
2014 SPONSOR ACTIVATION OVERVIEW
SPONSORSHIP
Presence on ArtPrize Event Guide sponsor page
Presence on artprize.org sponsor page
Presence in Grand Rapids Press Thank You ad (Sunday Sept. 14)
Presence on wayfinding kiosks around town
Presence on all Rapid Silver Line bus stations
Tickets to Opening Sponsor Event and ArtPrize Awards
Access to ArtPrize Sponsor Seal
Complimentary ArtPrize Event Guides and Maps
All Sponsors:
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2014 SPONSOR REPORT
2014 SPONSOR ACTIVATION OVERVIEW
SPONSORSHIP
Logo presence on screen at ArtPrize Awards
Logo presence on artprize.org/sponsors and in Event Guide, print ad, Information Kiosks, and Silver Line Bus Stations
Logo presence on artprize.org homepage
Key custom major program sponsorships
Premier Benefactor and Above:
Company name presence in all ArtPrize press releases
Daily spots on jumbotron at Rosa Parks Circle
Spots and bumpers on NBC affiliate WOOD TV
Presence in ArtPrize mobile app
On stage acknowledgement of sponsor’s role at select events
Logo presence in ArtPrize Daily email newsletter
Company logo spotlit with gobo at select events
Logo presence on ArtPrize Press Boards at key locations and select events
Logo on 2014 Promo Poster – 10,000 displayed in Grand Rapids during ArtPrize
Leadership and Above:
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2014 SPONSOR REPORT
Artist Seed Grants presented by
Public Vote presented by
Education Days/ArtStart presented by
Juried Grand Prize presented by
ArtPrize Clubhouse presented by
Final 20 Announcement presented by
Volunteer Training presented by
Pitch Night presented by
ArtClub presented by
Link Sessions presented by
MAJOR PROGRAM SPONSORSHIPS
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Global Creative Arts Distributor
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2014 SPONSOR REPORT
2013 $2,427,834 129 supporters 37 new 37 returning at same amount 29 returning with increase 15 returning with decrease $100k+: 5 $50k - $99k: 11 $25k - $49k: 11 $15k - $24k: 9 $5k - $14k: 37 Under $5k: 55
CORPORATE AND FOUNDATION SUPPORTERS
2014 $2,469,068
112 supporters 17 new 52 returning at same amount 21 returning with increase 15 returning with decrease $100k+: 5 $50k - $99k: 12 $25k - $49k: 10 $15k - $24k: 10 $5k - $14k: 48 Under $5k: 27
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2014 SPONSOR REPORT
THE AWARDS
INTERSECTIONS – ANILA QUAYYUM AGHA PUBLIC VOTE GRAND PRIZE + JURIED GRAND PRIZE (TIED) $200,000 $100,000
= $300,000 THE AWARDS
2014 SPONSOR REPORT
THE AWARDS
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2014 SPONSOR REPORT
2-D CATEGORY: $20,000 Gretchen Lauer Outcry
Sponsored by
THE AWARDS
GRAND PRIZE + INSTALLATION CATEGORY: $200,000
Anila Quayyum Agha Intersections
THE PUBLIC VOTE sponsored by
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2014 SPONSOR REPORT
3-D CATEGORY: $20,000 Marc Sijan Reciprocity
Sponsored by
TIME-BASED CATEGORY: $20,000 Robert Shangle Your Move?
THE AWARDS
THE PUBLIC VOTE sponsored by
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2014 SPONSOR REPORT
JURIED GRAND PRIZE: $100,000 Anila Quayyum Agha Intersections
The Juried Grand Prize is sponsored by
JURIED GRAND PRIZE + 2-D CATEGORY WINNER: $100,000
Sonya Clark The Haircraft Project
The 2-D Juried Award is sponsored by
THE AWARDS
THE JURIED AWARDS
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2014 SPONSOR REPORT
TIME-BASED CATEGORY: $20,000 Respirador (Breather) Dance In The Annex INSTALLATION CATEGORY: $20,000
Julie Schenkelberg Symptomatic Constant
THE AWARDS
THE JURIED AWARDS
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2014 SPONSOR REPORT
3-D CATEGORY: $20,000 Maximo Gonzales Tengo Hambre
Sponsored by
THE AWARDS
THE JURIED AWARDS
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2014 SPONSOR REPORT
OX-BOW RESIDENCY AWARD Patricia Villalobos Echeverría Marea Series
OUTSTANDING VENUE: $20,000 SiTE:LAB @ THE MORTON
Sponsored by
THE AWARDS
ADDITIONAL AWARDS
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2014 SPONSOR REPORT
MEDIA & PUBLIC RELATIONS MEDIA AND PUBLIC RELATIONS
2014 SPONSOR REPORT
Continue the growth of local, national & international media coverage. Build more agile, responsive media team to cover regional, national and international
media for the 19-day event
Diversify PR resources: A national PR firm for awareness needs around artist and juror recruitment and major
announcements
Introduction of an in-house PR manager to more consistently implement and maintain ongoing social media and PR programs
Convert rich content created over five years into sharable stories supporting year-round media presence.
Utilize and further develop social media content strategies and platforms
2014 GOALS: MEDIA AND PUBLIC RELATIONS
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2014 SPONSOR REPORT
NATIONAL AND INTERNATIONAL
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10/10/14 — Anila Quayyum Agha Sweeps ArtPrize, Winning Both Jury and Public Grand Prize Awards
10/15/14 — Toward an Egalitarian ArtPrize
10/20/14 — Welcome to ArtPrize, the IRL Reddit of Art
10/27/14 — This Gorgeous Sculpture Creates Instant Architecture in an Empty Room
10/23/14 — A Few Brief Reflections on ArtPrize
11/6/14 — ArtPrize: A Lesson in Bringing Creative Community Together
10/15/14 — Anila Quayyum Agha Casts a Delicate Web of Shadows with a Single Lightbulb
10/14/14 — An ArtPrize Surprise Lights the Way to a Better World
11/7/14 — ArtPrize Winner Back on View by Popular Demand
10/10/14 — Anila Quayyum Agha Wins Both the Public and the Jury Award at ArtPrize
2014 SPONSOR REPORT
Kicking off with a press conference for 30+ media and arts professionals at the Brooklyn Studio of Ran Ortner (ArtPrize 2009 Public Vote winner), the tour included arts/tech journalists from New York & Chicago. Their four day visit to ArtPrize generated impressive social media buzz and earned more than 10 features in national and international publications including Fast Company, Forbes, The New York Observer, Art in America and Hyperallergic.
MEDIA TOUR underwritten by
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2014 SPONSOR REPORT
MEDIA PARTNERS
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2014 SPONSOR REPORT
MEDIA PARTNERS NBC WOOD TV8
Primetime & Prime Access broadcast of four 1-hour live televised productions on NBC affiliate, including The Jurors’ Shortlist Event, Why These Finalists? (Parts 1 & 2) and The ArtPrize Awards
Live televised coverage of the Final 20 Announcement at Rosa Parks Circle
Each of these ArtPrize broadcasts outperformed by more than 2 to 1 the nationally syndicated programs that they preempted
MLive Official Provider of the 2014 Event Guide, printed 50,000 copies
In-kind online ad campaign generated 10,000,000 impressions
Extensive coverage of ArtPrize event
CMC & The Rapidian Extensive coverage of Critical Discourse events
Their Insightful editorial coverage of ArtPrize led to an 18% increase in readership
El Informador & El Vocero Hispano
Weekly Spanish language column leading up to ArtPrize 2014 in El Informador
El Informador printed and distributed 30,000 Spanish-language ArtPrize Event Guides
El Vocero Hispano printed and distributed 15,000 Spanish-language ArtPrize Maps
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2014 SPONSOR REPORT
REGIONAL MEDIA While ArtPrize takes place in a city with a population of 200,000
people, the designated market area (DMA) that includes Grand Rapids, MI is the 40th largest in the US, and covers more than 2,000,000 households.
At ArtPrize 2014, every broadcast network serving the DMA set up temporary studios in downtown Grand Rapids to cover the event.
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2014 SPONSOR REPORT
REGIONAL MEDIA
571 Media Placements (9/15–10/15)
53 Articles and featured segments on day 1
173 Mlive features
17 Grand Rapids Press A1 feature stories
7 Associated Press features
8 Michigan Radio (Michigan NPR Affiliate) features
4 Detroit Free Press online features
2 Hispanic newspaper A1 features, 27 columns
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2014 SPONSOR REPORT
SOCIAL MEDIA
Facebook Statistics:
3,160,939 impressions
100k+ fans
27.8% increase since end of ArtPrize 2013
130 posts (9/15-10/15)
7.67% increase in reach per post over ArtPrize 2013
9 posts surpassed ArtPrize 2013’s most viral post
3 posts saw over 100,000 reach
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2014 SPONSOR REPORT
SOCIAL MEDIA
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SOCIAL MEDIA
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SOCIAL MEDIA
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2014 SPONSOR REPORT MEDIA AND PUBLIC RELATIONS
SOCIAL MEDIA: NOTABLE TWEETS
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2014 SPONSOR REPORT MEDIA AND PUBLIC RELATIONS
SOCIAL MEDIA: NOTABLE TWEETS
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TECHNOLOGY
2014 SPONSOR REPORT
Traffic (Jan. 1 – Oct. 12)
Page Views: 7,815,850
Visits: 1,406,947
First Time Visits: 753,279
Unique Visitors: 790,694
New Features
Listing
Dynamic image sizing for gallery view
New API’s for Facebook and other services
Updated venue and entry profiles
artprize.org
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2014 SPONSOR REPORT
Traffic
40,000+ Android downloads
60,000+ iOS (Apple) downloads
New Features
Discover Screen
Events Listing
Artwork Lists & Routing
Venues Near Me
Beacons
Real-Time Content Updates
MOBILE APPS
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2014 SPONSOR REPORT
EXHIBITIONS 40
2014 SPONSOR REPORT
Artist Seed Grants
$150,000 over 3 years, Frey Foundation support
214 applicants, 25 selected to receive a $2,000 grant
ArtPrize Arts Advisory Council
7 Internationally Recognized Art Experts
ArtPrize Artist Seed Grants and Arts Advisory Council supported by
Pitch Night
Expanded to Cincinnati, partnership with 21c Museum Hotels
Continued partnership with Walker Arts Center, Minneapolis
Support ambitious work, outreach to artists, generate media in other cities, build institutional partnerships
Winning artists took home $5,000 and spots on Louis Campau Promenade, Gillett Bridge
Pitch Night sponsored by
EXHIBITIONS PROGRAMMING
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Link Sessions
1:1 Meetings between artists and arts professionals for portfolio reviews, informational interviews and career guidance.
4 Days of sessions, all 150 available sessions were filled
Partnerships with Lawyers for the Creative Economy, Creative Many Michigan
Sub-partnerships with Ox-Bow, Alliance for Creative Communities
Link Sessions sponsored by
EXHIBITIONS PROGRAMMING
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City Parks Curators 12 City, County & MDOT sites participated, hosted work
6 individual curators, 2 Pitch Night panels, 2 curatorial teams, 1 organizational curatorial team, 1 site coordinator
Relationship with Arts Council of New Orleans
Several sites produced Public Vote Top 25 & Juried Shortlist entries
City park curation underwritten by
Break it Down, Make it Better Workshop series for artists & curators
Collaboration with Avenue for the Arts
How to Hang a Show / Artist-Curator Interactions
ART21 Partnership Grand Prize Jury assembled by ART21
World Preview Screening of Season 7 with panel
ART21 shorts at HUB and Clubhouse
ART21 Young Filmmakers Competition
Educator Workshops hosted at GRAM and KCAD
EXHIBITIONS PROGRAMMING
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2014 SPONSOR REPORT
ARTPRIZE COMMUNITY VOLUNTEERS | ARTCLUB | SUSTAINABILITY | SOCIAL EQUITY
2014 SPONSOR REPORT
13,695 hours served
3,396 shifts
$303,070.35 value added
VOLUNTEERS
700+ members
350 new members
ARTCLUB
Volunteer training sponsored by
Global Creative Arts Distributor
ArtClub sponsored by
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Love ArtPrize? Join the Club. ArtClub celebrates and rewards those who support an art event unlike anything else in the world.
ArtPrize volunteers are experts when it comes to ArtPrize. All you have to do is ask.
2014 SPONSOR REPORT
ARTPRIZE CLUBHOUSE sponsored by
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With special thanks to McRae Electric The Custom Shop PepsiCo Interface Carpet Hedke Painting Coalesse Victor Barnes Company Custer Office Furniture Superior Glass Total Fire Protection The Big Picture Home
Technologies LLC
Grand Rapids Chair
Company DeGraaf Interiors Action Chemical Viable Inc. / CLEO SA Morman Century Floor Space The Iserv Company Lameyer Plumbing Tre Cugini XS Energy Drink Jodi Dykstra
A perfect place to begin, end, or break during your days at ArtPrize.
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2014 SPONSOR REPORT
ARTFAN
2013 Goal: $150,000 Actual: $155,459 Variance: 3.6% Households: 69 5 ArtPrize winners 22 Bronze ($1,500) 25 Silver ($2,500) 10 Gold ($5,000) 1 Platinum ($10,000)
2014 Goal: $198,000 Actual: $196,500 Variance: (0.8%) Households: 91 6 ArtPrize winners 25 Bronze ($1,500) 28 Silver ($2,500) 14 Gold ($5,000) 2 Platinum ($10,000)
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A high-level membership program designed with ArtPrize's most passionate fans in mind: people who value art and take action to ensure it is always there for the community.
2014 SPONSOR REPORT
ARTFAN
Juried Shortlist Event at Blue35 An opportunity for ArtFans and Premier level GRAM members to watch the shortlist event and meet the category jurors Sponsored by Grand Jurors Dinner An opportunity for Gold ($5k) and Platinum (10k) level ArtFans to meet and converse with the Grand Prize jurors and local art professionals in an intimate setting
Event Attendance:
100 Invited 83 RSVP’D 68 Attended (68%)
ARTFAN
52 Invited 40 RSVP’D 32 Attended (61%)
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2014 SPONSOR REPORT
EDUCATION sponsored by
2014 SPONSOR REPORT
13,000 K-12 children served
26% increase over 2013
New Docent Program
20 volunteer docents filled 53 shifts, leading 1,580 students
3rd annual Chair Camp in partnership with Eames Office
49% increase in attendance over 2013
Chair Camp supported by
New Programming
Story Time: Partnership with Grand Rapids Public Library
Kids pARTy
Artists’ Day / Pop Up Art Programming
Family Programs with Partners
5 organizations participated
15 sessions on evenings, weekends
EDUCATION PROGRAMS
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2014 SPONSOR REPORT
ART21 Educator Workshops
Bilingual Educational Materials
Bookmarks, self-guided tours
Adult Advisory Committee
Includes professionals from GVSU, GRPS, GRSAF, ECE work, KCAD, WMCAT
Youth Advisory Committee
ArtStart Online Competition for Youth
Youth Advisory Committee and ArtStart supported by
SmartArt Student Art Competition
SmartArt is a program of
EDUCATION PROGRAMS
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2014 SPONSOR REPORT artprize 2014 SPONSOR REPORT
SUSTAINABILITY
ARTPRIZE COMMUNITY
ENVIRONMENTAL SUSTAINABILITY
2014 SPONSOR REPORT
Priority Issues
Understand best practices of event management in waste diversion & minimization
Understand climate implications & carbon management of event
Provide sustainable & accessible transportation solutions
2014 Deliverables
Water Share program – 134,550 water bottles diverted!
Water Share supported by
Bike Valet & Corral
Public Recycling pilot program
Continuation of RAPID Public transit partnership and pathway programs
ENVIRONMENTAL SUSTAINABILITY
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SOCIAL EQUITY 56
2014 SPONSOR REPORT
Internal Efforts:
Board resolution passed in May, 2014 to further diversity and inclusion efforts
Staff cultural competency training
Equal Opportunity hiring practices refined & formalized
Published commitment on website
Utilized local, minority & women-owned vendors
Year-round internship created
Social equity, diversity, and inclusion programming supported by
SOCIAL EQUITY: ACCESSIBILITY & INCLUSION
SOCIAL EQUITY 57
Social responsibility and equity live at the heart of who we are, what we do, and how we plan to grow.
2014 SPONSOR REPORT
Rapid Rides to ArtPrize
10,000 wristbands with bi-lingual materials allowing unlimited public transit rides during ArtPrize were distributed through partner organizations working in communities facing barriers to transportation.
Rapid Rides to ArtPrize underwritten by
Bilingual media outreach and print materials
Working with two local Spanish language newspapers and a local translation consultant, 30,000 free Spanish-language event guides were distributed community wide.
Bilingual volunteer recruitment & indicator badges
SOCIAL EQUITY
SOCIAL EQUITY: ACCESSIBILITY & INCLUSION
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AccessArt Lounge & Pathway
An accessible lounge and wheel chair friendly 1.2 mile pathway were created in partnership with
American Sign Language (ASL)
Interpretation at all major events.
ArtPrize Clubhouse Receptions
The ArtPrize Clubhouse hosted outreach and networking events for groups like MAP, an organization for racially diverse professionals and OutPro, for LGBTQ professionals.
DisArt Panel Event @ Critical Discourse
Support of Paul Collins Diversity in Art Award
SOCIAL EQUITY
SOCIAL EQUITY: ACCESSIBILITY & INCLUSION
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2014 SPONSOR REPORT
EVENTS
2014 SPONSOR REPORT
GVSU MARCHING BAND, PBS NERDWALK & GOV. SNYDER VISIT
OPENING DAY
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CRITICAL DISCOURSE
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Art, Disability, Bodies, Images
Art21 Season 7 World Preview
Creative Approaches to Detroit: Design 99
Jurors’ Shortlist Event
New Inc. Incubating Art and Tech, underwritten by
Why These Finalists? (Part 1 & 2)
Seven events at the intersection of art and design, technology, social equity, urbanism, art criticism and the ArtPrize Public Vote
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2014 SPONSOR REPORT
FINAL 20 ANNOUNCEMENT sponsored by
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At the end of first round voting, we gathered to see which 20 entries would contend for the Public Vote Category Awards and Grand Prize.
2014 SPONSOR REPORT
THE ARTPRIZE AWARDS
EVENTS 65
The big night. All of ArtPrize 2014’s winners were announced live on stage at Grand Rapids Civic Theatre, with thousands more watching a live broadcast at Rosa Parks Circle and on WOOD TV8.
2014 SPONSOR REPORT EVENTS
THE ARTPRIZE AWARDS
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