Mobile payments – Purchasing whenever, wherever

Case: HotelSpecials

June 16th, 2014

Dennis Van Allemeersch

CEO Hotel Booker

Online

Travel

Agency

2002

~110

Hotel Booker ?

Desktop

Mobile

Our mobile traffic keeps on doubling …

Average conversion desktop vs mobile/tablet

1.9%

1,2%0,6%

… whilst our conversion rate seriously lags

% more funnel exits smartphone vs desktop

Homepage

+18%

Search

+36%

Hotelpages

+36%

Step 1

Personal data

+32%

Step 2 Accommodation

+60%

Step 3

Payment

+67%

Payment is biggest pain point, followed by

navigating through content …

BAD UX = mobile drop-off

Where to start? How can I

choose a date?

What our customers face at the moment

Work towards 1-click payment mobile UX

Wallet on

device

Pre-approved

Direct debit

Finger prints

Iris scan

How are we working towards 1-click payment

Store

payment info

1 page

XO screen

Social

identifiers

EU could help with tackling 3 key indirect

hurdles to ensure m-payment take-up

Legislation Identification Security

A Mobile SEPA would harmonize, but also

result in sub-optimal UX …

… and traditional payment players are way too

slow with their mobile response